Lies And Statistics

Here’s another contribution from guest poster Steven Wagenheim.
In today’s post he’s trying to unveil some of the outrageous claims that you often see on the Net, especially in the ‘make money’ business. It may put your mind at rest concerning this topic.

Here goes. Enjoy!

Lies…Damn Lies…And Statistics

Hype makes the world go round. Well, at the very least, it makes the Internet marketing world go round. You don’t have to travel far to see it in print. It’s rampant in articles, ads, sales copy, blog posts…just about any place where the written word can be found. Each product is better than the one before it. Well, it’s time to put an end to some of these lies, half truths and everything else that makes Internet marketing a dirty phrase that many people look to avoid like the plague.

Lies and Statistics
Photo Credit: waffler

If you’re looking for the biggest lies of all, take your pick. How about earnings? We constantly hear about all the money that these marketers make but how much of it do they really keep? What many people don’t realize is that when somebody says that they made $60,000 from their Adwords campaign, what they don’t tell you is that their expenses for that campaign were $55,000. When you take their net profit, it’s not really all that much money, is it. That’s why stats can be so misleading. Any stat can be displayed in a way where it looks better than what it really is.

Then there’s conversion percentage. This is a really gray area. Lots of conversion stats are plain made up. I’m not going to point any fingers but I know people who just come up with stats out of their head, figuring that nobody’s going to notice the difference anyway. Why? Because quite honestly, few people have a clue about what good conversion stats are simply because they don’t track those stats themselves. Well, I do. I’ve been tracking my stats for over 5 years and I can tell you this much…I don’t see how anybody gets 10% to 20% conversion. I’m happy with my 2% to 4% that I get on a regular basis. And yes, it does fluctuate that much.

Then of course there are the people who just flat out fabricate stats with great graphical programs like Photoshop. Doctoring of screen prints is a big thing. You really can’t trust them. So what I suggest to people, if they really want to convince somebody of their income is to create a video of their earnings. Videos are very difficult to fake and they’re a lot more impressive.

Bottom line is this. You have to be very careful about what you see and hear online. Marketers will always try to put their best foot forward, and that’s understandable. So you have to be able to discern the difference between slight exaggeration and outright lies.

It isn’t easy.

To YOUR Success,

Steven Wagenheim
Blowing The Lid Off The Lies Of The Internet




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