Today I present a guest post about generating website traffic and use of keyword suggestion tools.
It is written by Lena Morrish & Dima Nikolayenko, who provide a service on this topic.
I like their post, because it emphasizes again the use of appropriate keywords that are often forgotten when creating a page or a blog post.
While creating great content, it only takes a tiny bit of time to also research the keywords you should target in that content.
Hence this post. Enjoy!
One of the key traffic generating techniques for websites is to increase its ranking in search engines.
You can easily find many tips and advice regarding this but almost all of them will stress on the importance of keywords. This importance is clearly the reason for SEO (or Search Engine Optimization) and application of keyword suggestion tools.
Photo Credit: jrthoms
Judicious use of SEO will bring the traffic to your website. And, what’s more, it very likely will be targeted traffic, because through the help of keyword suggestion tools you know what people are searching for in relation to your products and services.
When you build your website, you are really keen about its look. You take care that it feels and looks good, is visitor friendly, fun to browse and an overall great experience.
There is a lot you can do, a pleasing look, the right colors plenty of interactive features widgets and other tools. The website should be a pleasure to visit and use.
All this will be worth the efforts only if there are visitors to use your website. The single most important factor is to bring targeted traffic to the website.
Undoubtedly SEO plays an important role in this aspect. The best way to make your website SEO friendly is the effective use of keywords.
Keywords are essential to represent your business and the products/services on offer. You may think it is quite easy for you to come up with keywords as you know your business inside out.
All that can be said is it is an educated guess as to what a person sitting half way across the world will type in to search for products or services that you are selling.
You can easily use online keyword suggestion tools that will help you generate a list of popular keywords with respect to your business. The tool will give you a fair idea of the way your potential clients may think. Using these keywords effectively will give a major boost to traffic to your site.
A word of caution here, it is not as simple as it may sound.
You may have multiple sites related to your business or may be you have multiple small businesses and related sites, and then you can’t just embed the same keywords in your websites. Because each website should have unique content, especially if similar keywords apply.
There are other ways to increase traffic to your website. You can explore them and even use techniques like link bait to make your site more search engine friendly. But you will soon realize that nothing works better to the extent of your business targeting keywords using keyword suggestion tools. Others can only be used in tandem with keywords.
You may also use the services of an SEO expert who can help you make your website search engine friendly with the help of various options. Be careful when you choose one as you wouldn’t like to waste your money on a scammer.
You may even search the web for various techniques and tricks to make your website search engine optimized. Be careful as you may get carried away and end up spending hours searching on the net.
Take care to make your website interesting and informative. At the same time use the right tools to make it search engine friendly so that you may reach your goal of a successful business.
What are your thoughts?
Do you use keyword suggestion tools when creating content?
Post your comments below!
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