How Keyword Stuffing Can Hurt Your Online Reputation

“What is the optimum keyword density?” and
“Does keyword stuffing work?”
are some of the questions I get a lot when it comes to writing SE optimized articles.

Fortunately Stephanie Marbukh chimed in with a guest post covering that topic.

Read it carefully, so you can optimize your posts and articles without using keyword stuffing optimization.
Here goes.

Whether you have a personal blog or a business website, you should use search engine optimization (SEO) techniques to draw as much traffic to your site as possible.

However, using too many SEO strategies or “unethical” ones, such as keyword stuffing, can actually drive readers away from your site and hurt your online reputation.

Keyword stuffing is the practice of overusing frequently searched words or catch phrases (relevant or not) on your website or in your tags in order to achieve a higher ranking on search engine results lists.

An example of blatant keyword stuffing might look like this:
keyword stuffing example

Another technique is to sneak keywords into the background of the webpage or hide them underneath graphics and pictures so that they are still picked up by search engines but not seen by visitors to the site.
While this technique seems like a quick and easy way to increase your website’s visibility, it can actually cause you to lose viewers and even decrease your search engine rankings.
Before you use keyword stuffing on your webpage, read the negative consequences below.

Keyword stuffing…

  • Decreases Your Credibility
    When readers visit your website and see obvious keyword stuffing, they will question your motives and wonder if you’re being honest with them. They will begin to suspect that you’re writing content just to increase traffic to your site rather than to communicate important information. The use of this disreputable SEO strategy may cause readers to think that your message is insincere and your business practices are dishonest.

  • Obscures Your Message
    It’s hard for visitors to your site to concentrate on your ideas if they are constantly barraged by the same few words or phrases repeated over and over again. Content that is deliberately stuffed with keywords is distracting to the reader and rarely makes sense. What is the point of having a website if your message isn’t clear or interesting to your readers?

  • Drives Traffic Away
    If Web searchers find a bunch of keywords on your page instead of relevant content, they will start looking elsewhere to find the information that they need. Furthermore, search engines such as Google have taken note of sites that use keyword stuffing and have started taking action by decreasing those sites’ search results rankings or simply banning these sites from results pages. Even if you stop using keyword stuffing, it may be hard to gain back the trust of your visitors and the recognition of search engines.

This is not to say that you can’t include keywords on your website. Just make sure that you choose a few important words or phrases that accurately capture the content of your page and use them strategically to communicate your message.

It’s best if you limit your amount of keywords to less than 3 percent of your overall content and use those words in the title and opening sentences. You can also increase traffic to your website -without damaging your online reputation- by using more honest SEO techniques such as linking to related web pages and using social media to direct visitors to your site.

If you want to protect your good standing online and ensure that your site has positive reviews, make sure that you consistently monitor the comments section on your page, pay attention to what other people are saying about you online, and enlist the help of a reputation management service such as This will ensure that when searchers look for your webpage, they won’t find questionable content.

Whether your website is personal or professional, it is a reflection of you and your values, so guarantee that the SEO techniques that you use are not only effective, but also beneficial to your online reputation.

Stephanie Marbukh is a freelance blogger who writes about topics such as SEO tips, small business growth, and saving money.


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