The market may be rifled with dispiriting stories of how Google is no longer putting its weight behind keywords, the comforting truth is that when it comes to SEO, keywords will continue to play a vital role in 2014.
The people at my workplace, for one, are all jittery with the rumors doing the rounds from an eternity now, ignoring the simple logic that Google has no reason whatsoever to ban the practice of including keywords (unless you indulge in keyword stuffing, which incidentally is an unfailingly useful way to invite trouble).
Now that we know – or, are convinced – that one can’t undermine the importance of keywords (not yet), there is a concept that comes into the play.
Keyword Research is a technique that lends you a source of competitive advantage, as the comprehensiveness and intuitiveness of this process ensures you don’t restlessly roam around for keywords and easily determine what should be the most fitting keywords to be used in your posts.
The SEO professionals won’t have an inking on how to create a roadmap unless they know their target keywords, based on what their target audience is. Furthermore, when you know what audience you are catering to, it has a suite of other incentives as well for your business.
Getting Started: Create a List
Now don’t just start with that overly abused and monotonous exercise of charting out a list of keywords that you deem are in line with your targeted objectives in regards to SEO. Deciding on certain phrases that you think might work for your business because they represent your brand and products may not work.
Sure, you have to be true while representing your brand in the market, but using jargons that don’t mean much to the users searching for the likes of you on the Internet isn’t apparently going to take you far.
- So, How Do You Search
What do you input in Google search box when you are looking for a specific service? Think from that perspective. As clichéd as it may sound, you have to put yourself in the shoes of the Internet user who won’t indulge himself in intelligent search, because he isn’t familiar with the technicalities of the service he seeks. He rather will do a basic research, “where to find ….”, “Where is…”, “What is the …”. So, there are more ‘W’ than anything else.
- There are Keyword Research Tools, You Know
Why don’t you just go ahead and use them? Some of these might look like they need a lot of setup for you to ask the questions and get the answers, but dig a little deeper and you will find it is worth all the exercise.
Enter the keywords you think would suit your business and would be the most likely phrases used by the Internet users in the tool. You are offered a lot of options by the Google Keyword Planner. They look like this: search for keyword ideas; enter or upload keywords to see how they perform; and multiply keyword lists. It hardly leaves a grey area or any rough spot. You are doing something seriously wrong if it does.
- Are Your Chosen Set of Keywords In-Sync with the Content?
Here is a potential blunder you must steer clear of.
No matter how efficient and insightful the keyword planner tool is, it can’t work like a human mind and tell you if certain keywords fit the content you have written and send out the similar message.
If there is a keyword that may not link to the homepage, but a post lying on some other page of your website, bring that to the forefront. Rather, you can rework your landing page for the new page to be falling in line with the newly discovered keywords.
- How Many Google Searches Does a Keyword Show
Keeping an eye on how popular a particular keyword or term is on Google, it will give you a fair idea of how much volume is likely to stumble upon a piece of content on your site if you use that term in that content.
The high search results tell you that the product is supremely sought-after on the Internet and it will do you a world of good to weave content around these phrases. These volume-rich phrases will bring in a quantum of traffic regularly, leading you to rank higher in search engines.
- How Not to Go Wrong with This One
What’s the difference between if you on a content rich websites that doesn’t offer any video downloads you target the keyword “Shahrukh Khan performances”. There will be a huge bunch of users would mistake the search results pointing to a website which is offering you to download Shahrukh Khan movies. If instead, it is an article which discusses some the best performances by the actor, the phrases that will work for you is “Best Shahrukh Khan Performances ever”.
While you go to lengths for strategizing the keyword research processes, it will serve you well to go back to the standard practices every once on a while.
A CMS like WordPress allows you to choose meta title tags, which more or less tell the search engine what a particular post is all about. So, if you are the one publishing the posts, do not miss out on this one.
Likewise, the Meta description works well for you. Though, you would need some clever writing skills in order to make sure you insert all the keywords you want to, and at the same time, do not make the description look mechanical and scream for Google’s attention.
Also, the images you use in the content must be renamed accordingly. For instance, if you post a picture of the famous Bondi Beach, don’t name it like ”73bedbfi34”.
Uncorking maximum SEO advantage involves an efficient keyword research and a lot more. Don’t skimp on the details – be it for the title, subtitles or the body of the text. At the end of the day, it’s about making your site visible, and accessible as well.
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