Since the late 1990s, I’ve seen a variety of methods used in order to promote websites.
From the days of promoting a website using tools offered by Lycos and Angelfire, I developed a variety of methods to help spread the word of my website.
Those days are long behind me and now there are new methods to employ in order to maximize visitor potential.
As I’ve developed many websites since 2001, there has always been a few constants that have increased traffic regardless of their niche. Every one of these constants have been free to use, not costing myself or my customers a single dime.
Although paying for advertising and marketing methods have proven very fruitful, these easy to use methods have created an ever growing stream in those sites I am connected with.
- Content Rules
Like I’ve told my clients, “it’s the content that will drive the traffic.”
You can’t develop a page of content and expect it to be frequented by thousands of visitors per day unless you pay for advertising.
For the most part, sites that I’ve worked on with less than 100 pages of content see between 10 and 15 visits per day. This is pretty close to a general average as I have worked on home repair, computer, real estate, charity organizations, and a wide variety of other sites.
The more informative content you have, the greater are the chances of amassing visitors. In my experience, it’s almost been a 10-to-1 ratio of content pages to visitors per day.
- Social Media Sites
As many of my clients are unable to afford extravagant advertising practices, I’ve helped design a number of free social media site profiles. Everything from Pinterest to YouTube has been used in my arsenal of marketing and the results have been quite encouraging.
One particular computer site made a few “how-to” videos on YouTube investing a total of perhaps three total man-hours. These videos are still generating traffic at the tune of just under 10 per day from nothing more than a few six-minute videos. Even the client’s YouTube account had 18 subscribers and more than 200 views per day by the end of the week.
Photo Credit: JonDissed
Facebook was a boon for several particular clients. By posting regular updates to the status of the businesses, a stream of traffic to the main websites had been created. Every client that had used Facebook in their marketing methods has had a good experiencing considering that a very little monetary investment was made.
In the late 1990s and early 2000s, banner exchange programs were all over the Internet. Although many of them still exist today, a great deal of them see less than promising numbers on increasing traffic to a website.
However, the thought of exchanges doesn’t have to be limited to just banners. Many blogs will allow guest bloggers to supply content and allow a link back to the guest’s website. I have helped in several cases of using guest blogs and blog carnivals to increase the exposure of several websites successfully.
- Basic SEO Practices
Search engine optimization has been around for years. Utilizing basic methods of SEO optimization could make a profound impact on the amount of traffic your website accumulates. As I’ve covered “Content Rules” above, you should include setting up a sitemap and a Google Webmaster Tools account.
Google Webmaster Tools allows you to submit your website to be crawled for content and indexed in the search engine. One of the quickest ways to get your site indexed is by supplying a sitemap that the Google bot can crawl across. The sitemap is a list of every page on your website essentially showing Google where and what to look for.
If you don’t have the money to put into advanced Internet marketing, these methods can prove very useful to you.
They have been working for me regardless of Google’s changes of the algorithms and probably will continue to do so.
Regardless of what methods you decide on using for your marketing plans, read as much as possible about Internet marketing. You may develop a working strategy of your own based on an idea by someone else.
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