Thousands and thousands of Internet marketers are making the same mistake, over and over again.
I see it committed daily. It’s not the product that causes this problem. Oh no, most of them promote a rather good product.
And their credibility isn’t the problem neither. Most of these Internet marketers have all the validation factors needed to seal the deal on a sale.
No, their main problem is…
…that they operate in a jam-pawncked market and that they’re fenced in by thousands of other Internet marketers who offer the exact same services or the exact same products.
Photo Credit: Tobyotter
And not only that, they also offer them in the exact same way!
Put differently, their selling communications scream “Me Too!”
That’s not the right way to sell on the Internet.You just have to stand out in order to make sales online (as well as offline for that mattter!).
One way or another, you must separate yourself from the flocks of other marketeers who are trying to go after your clients to get money that should be yours. Looking around at what other Internet marketers are doing, and then do exactly the same thing is the precise way you won’t stand out.
In marketing there’s a saying that applies equally well online: rather than to be better, it’s better to be first. If you aren’t established as the dominate source for a product or service you’re selling on the Internet, it will be exceedingly tough for you to actually attract your buyers’ attention.
So if you want to learn anything from this article it should be this: if you’re not first in your category, create a new category to be first in.
Amelia Erhardt wasn’t the first person to fly across the Atlantic. However, she was the first woman who accomplished this.
Try to create a category that you can be first in and supply to the market segment that best lines up with that category.
Personalizing your communications is a second way to really jump out.
If I were trying to get your attention in a crowd of people for example, I would cry out your name. It’s easier to get your visitor’s attention if you go more vertical in a market. For instance, you could
target golfers on the West Coast instead of targeting golfers only.
Or instead of targeting golfers on the West Coast, you could target golfers in the state of California who earn over $100,000 a year.
This will enable you to really perfect your marketing message into this very particular group of people, and more easily capture their attention, which will in turn close more sales.
Finally, once the sales start rolling in it’s of the utmost importance to set up backend products in order to get the money really rolling. First time buyers are your best customers and the real money is made at the backend.
If you’re not familiar with that phenomena, or want to make more backend profits from your existing customers check out Backend Power.
Meanwhile let me know your opinion.
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