The effects of internal linking are often overlooked.
Many people concentrate on generating external links to their website, because these links boost their site SEO -search engine optimization- wise.
They often don’t realize that effective internal linking may get them similar results.
Particularly if you have a website containing many different pages, a significant impact on your search engine rankings is possible, depending on the way that your blog or website is set up.
Effective internal linking is about three important factors. Here they are.
Photo Credit: Arjen Toet
1. Site navigation
That’s how your visitor will move through your site.
This is the first step you must perform to set up your internal linking correctly.
From your navigation menu you must link to your best pages. It doesn’t matter if they are categories or just regular pages.
Quite often you’ll even have two navigation menus. One covering the whole site with the exclusive goal to show the main sections of your website to your visitors. The extra navigation menu will be for informational pages such as those that have your ‘about’-page and contact information, tutorials, a description of your site, etc.
Take a look at the menu at the top of this page. Links to important pages.
And then we have the menu at the right. All the categories are listed, there’s an archive that you can turn to and there’s a search box. All about navigation.
2. In-context linking
That’s just what the name says. Links that are within the context of your blog or site and that are not listed in a navigation menu.
Because they appear in a natural way within your text, search engines prefer in-context links, so it’s crucial to use internal linking to connect your related posts or pages to each other. WordPress has several plugins to achieve this.
The frequency depends upon how huge your site is.
You don’t want to use a lot of internal linking if you only have a relatively small website or blog. In that case you’d rather select the most important keyword phrases and link them to your most important relevant pages.
On the other hand, if you have a larger site, you can use internal linking a bit more frequently, as it has a much greater effect on larger sites than it does on smaller sites.
I use another plugin to achieve this on my blog. Whenever a key phrase appears in the text, that plugin automatically links to certain pages.
3. Anchor text
That’s the text you use in your links and it is very important for search engine optimization.
Lots of webmasters still make the mistake of using “useless” words in their links. The phrase “Click here” is a great example of this. It’s linked it to the page they want their visitors to be taken to.
Make absolutely sure that you don’t make that mistake.
Use keywords/key phrases instead.
Like “Marketing strategies help here” and link just the words “marketing strategies” to that page. Marketing strategies is a much stronger anchor text phrase to use. Your potential visitors are not searching the internet for the term “click here”. They’re looking for marketing strategies and that are the exact relevant words you should tell the search engines.
Take these three internal linking elements and you can either start on the right foot with a new site or blog or you can optimize what you already have online fairly quickly and easily.
So, what do you do about internal linking?
Post your comments below.
Share this post using these icons:
- Improve Your Local Citations with 8 Easy Tips
- Top 7 SEO Tips from Richard Branson
- Make Money With Online Local Business Directories
- 10 SEO Tips for E-Commerce Sites
- Why Free Traffic Generation Has Become Easier
- Search Engine Optimization How To Webinar
- A 2014 Guide to Create Content with Keyword Research
- Top Tips for Finding Keywords and Perfecting Keyword Density
- Increase Your Success Rate in the Search Engine Optimization
- Shield Privacy from Bots & Put the ‘Wall Up’ with Robots.txt