4 Google Penguin Update Tips to Recover SE Rankings

Here’s another post about the Google penguin update effects.
Because I’m getting many questions about the issue and I want to emphasize how to recover if you were hit by this phenomenon.

That why I publish this guest post by Andrew Tufts, writer for a registry cleaner. He makes some great suggestions to recuperate your search engine rankings that you may have lost.

So pay attention. Here goes.

How Google’s Penguin Update Could Affect your Blog’s Search Engine Rankings

If you’re serious about blogging and affiliate marketing, then you know how important it is for your blog to rank high on Google’s search engine results page.

However, Google’s Penguin updates have thrown some bloggers into disarray. For many in the internet marketing community, rankings have flying up and down for the past month, and this could only be the first round of Google’s Penguin update.

Today, we’re going to teach you how the Penguin update will affect your website’s search engine rankings. And, more importantly, we’ll teach you how to protect your valuable rankings.

  1. Content is king (again)
    Every Google update in recent years has made content more valuable than ever before.
    However, Penguin puts a renewed emphasis on creating content that offers visitors valuable, useful information. The algorithm has been designed to detect whether the author is an expert on the subject, or if he/she is just offering general, low-quality information.

    Obviously, things like spelling and grammar are also important. If you can’t type a well-written article, why would Google want visitors to return to your website?

    Put simply, content has never been more important. As bloggers and affiliate marketing professionals, it’s important to focus on creating one or two high-quality posts as opposed to ten to fifteen spam-type posts.

  2. Reduce low-quality links
    Google’s algorithm is getting better at detecting link-building systems. If, like many of those in the internet marketing community, you’ve been fortifying your website’s rankings using unnatural link-building techniques, then the Penguin update may punish you. That includes things like article marketing systems, private link exchanges, and other systems that leave a footprint in Google.

    google penguin update
    Photo Credit: cnystrom

    And obviously, things like forum profile links and blog comments continue to be devalued. In fact, they add so little value to your website that you’re better off not using them at all. Google has been going on a de-indexing spree against websites that have a lot of spam-related links pointing towards them, and if your website is linked to by one of these sites, you could be caught in the crossfire. For that reason, you should do your best to remove as many of these links as possible.

  3. Use Google+
    Perhaps the most important thing to get from the Google Penguin update is the fact that Google really wants us to start using Google+ (if you haven’t done so already).

    Even if you’ve already signed up a user account, you may also want to establish a G+ page for your business as well. Google has made this process as streamlined as possible, and when Google is encouraging you and your business to do something, it often means that it will have a positive impact on your website’s search engine rankings.

  4. Don’t over-optimize your website
    One of the trickiest parts about the Google Penguin update is learning not to over-optimize your website, which seems counter-intuitive to everything we’ve ever learned about search engine optimization. ‘Over-optimization’ means targeting similar keywords with multiple posts that all essentially have the same information. For example, avoid writing about NYC cars, NYC auto, and NYC vehicles in three different articles. Instead, improve readability by combining all of these keywords into a single article.

Google Penguin Update Conclusion

This update, like any algorithm update from Google, will be rolled out in stages. The first elements of Penguin have already started affecting website rankings, and you may have noticed a sharp rise or drop in your blog’s rank in Google.

Further updates are expected over the next few weeks and, if you paid attention to all of the factors listed above, you should be able to protect your blog from any negative penalties from Google. Good luck!

Andrew is a professional freelance writer from Canada. He writes for a registry cleaner blog and is interested in tech news and internet marketing.

Were you hit by the Google penguin update?
And if so, what have you done already to recover your rankings?
Post your comments below.

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5 thoughts on “4 Google Penguin Update Tips to Recover SE Rankings

  1. Sandeep says:

    Great information. Recently I loss all the keyword rankings for one of my website after Google Penguin update. Previously I don’t know how to recover from Google penguin update but after reading this I got some useful information I am having some low quality links to my website in that area I need to concentrate more on. Thanks for sharing such useful information.

  2. lourdes says:

    I’m not a veteran blogger. On the contrary, I’m an aspiring affiliate marketer who’s trying to learn the ropes and is trying real hard to get her blog ranked for a very competitive niche. I read as many SEO articles as I can find and oftentimes I find different interpretations of the effects of Google Panda and Google Penguin and the best ways to optimize ones site in their aftermath: For example, one SEO expert advises to build a mini site with 15-20 posts based on different keywords of the same topic. Fifteen to twenty pages of the same topic seems excessive to me but what do I know. Others suggest getting as many backlinks as possible (link quality be damned!) through article marketing and any other way possible including blackhat methods. There are days when I throw my arms up in the air but I keep plugging along. Thanks for your contribution. Your stuff sounds sensitive and cautious and does not make me want to pull out my hair.

    • Case Stevens says:

      As soon as Google moves, there are thousands of SEO experts making money.
      Some give really bad advice, but most of them just try things out. And if they work for them, they publish.
      Don´t follow every SEO expert on the Net. Start with good ones, like SearchEngineWatch or Bruce Clay. They´re the real experts.

  3. Cheryl Low says:

    Hi, Great helpful post. I have a question though.

    How does Google judge the “quality” of content? As sophisticated as their algorithms may be, they’d hardly be as qualified as a human reader to make that judgment.

    Do they use certain trigger words, like “free”, “awesome”, “one-time-only”? Article length and keyword density?

    Penguin has left many webmasters reeling from shock. But some are adopting a wait and see attitude in case Google is merely playing “chicken”.

    Some are claiming that low quality websites have inadvertently gained from Penguin and it’s only a matter of time before Google realizes this and another change is imminent.

    Your thoughts?

    Many thanks!

    • Case Stevens says:

      They DO have human readers!
      And if links to your website are coming from authority sites, they consider your content as valuable.
      Your suggestion about Google realizing the consequences may be very right. I wouldn´t worry too much.

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