Here’s another post about the Google penguin update effects.
Because I’m getting many questions about the issue and I want to emphasize how to recover if you were hit by this phenomenon.
That why I publish this guest post by Andrew Tufts, writer for a registry cleaner. He makes some great suggestions to recuperate your search engine rankings that you may have lost.
So pay attention. Here goes.
How Google’s Penguin Update Could Affect your Blog’s Search Engine Rankings
If you’re serious about blogging and affiliate marketing, then you know how important it is for your blog to rank high on Google’s search engine results page.
However, Google’s Penguin updates have thrown some bloggers into disarray. For many in the internet marketing community, rankings have flying up and down for the past month, and this could only be the first round of Google’s Penguin update.
Today, we’re going to teach you how the Penguin update will affect your website’s search engine rankings. And, more importantly, we’ll teach you how to protect your valuable rankings.
Content is king (again)
Every Google update in recent years has made content more valuable than ever before.
However, Penguin puts a renewed emphasis on creating content that offers visitors valuable, useful information. The algorithm has been designed to detect whether the author is an expert on the subject, or if he/she is just offering general, low-quality information.
Obviously, things like spelling and grammar are also important. If you can’t type a well-written article, why would Google want visitors to return to your website?
Put simply, content has never been more important. As bloggers and affiliate marketing professionals, it’s important to focus on creating one or two high-quality posts as opposed to ten to fifteen spam-type posts.
Reduce low-quality links
Google’s algorithm is getting better at detecting link-building systems. If, like many of those in the internet marketing community, you’ve been fortifying your website’s rankings using unnatural link-building techniques, then the Penguin update may punish you. That includes things like article marketing systems, private link exchanges, and other systems that leave a footprint in Google.
Photo Credit: cnystrom
And obviously, things like forum profile links and blog comments continue to be devalued. In fact, they add so little value to your website that you’re better off not using them at all. Google has been going on a de-indexing spree against websites that have a lot of spam-related links pointing towards them, and if your website is linked to by one of these sites, you could be caught in the crossfire. For that reason, you should do your best to remove as many of these links as possible.
Perhaps the most important thing to get from the Google Penguin update is the fact that Google really wants us to start using Google+ (if you haven’t done so already).
Even if you’ve already signed up a user account, you may also want to establish a G+ page for your business as well. Google has made this process as streamlined as possible, and when Google is encouraging you and your business to do something, it often means that it will have a positive impact on your website’s search engine rankings.
Don’t over-optimize your website
One of the trickiest parts about the Google Penguin update is learning not to over-optimize your website, which seems counter-intuitive to everything we’ve ever learned about search engine optimization. ‘Over-optimization’ means targeting similar keywords with multiple posts that all essentially have the same information. For example, avoid writing about NYC cars, NYC auto, and NYC vehicles in three different articles. Instead, improve readability by combining all of these keywords into a single article.
Google Penguin Update Conclusion
This update, like any algorithm update from Google, will be rolled out in stages. The first elements of Penguin have already started affecting website rankings, and you may have noticed a sharp rise or drop in your blog’s rank in Google.
Further updates are expected over the next few weeks and, if you paid attention to all of the factors listed above, you should be able to protect your blog from any negative penalties from Google. Good luck!
Were you hit by the Google penguin update?
And if so, what have you done already to recover your rankings?
Post your comments below.
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