The Google page rank that you can see in your toolbar is a topic that is seldom discussed on this blog.
I don’t care for it that much, as it is calculated only once every six months and it’s not an important factor as far as getting traffic and web conversion is concerned.
However, many marketers want to improve their page rank.
That’s where Dave Thomas comes in as he wrote today’s guest post showing how to improve your rankings.
We Can Do Better with Our Google Page Rank
Your company’s marketing team is trying to improve your site’s Google page rank, but the numbers are not just adding up.
That issue has come up for countless numbers of small businesses who are looking for better online exposure in order to promote goods and/or services.
One of the best means to drive traffic and attract customers to your Web site is to be sure you have a solid SEO strategy in place. With Google being the dominant search engine in the U.S. (estimates are it controls two-thirds of the nation’s market), it pays to have a focused strategy to run with.
For those who are not aware, Google employs automated programs called “spiders” or “webcrawlers” that scan the Web on a regular basis and rank Web sites according to several factors. The Google page rank is derived from these factors.
Among the factors that go into your site’s page rank are:
Businesses need to make sure their site is well-organized and simple to maneuver around. A site map assists visitors — and Google spiders — navigate your company’s site.
It is also important that your site doesn’t have any broken links.
Be sure to deploy words or phrases that users may input into search engines to locate your site.
It is important that your content contains those words or phrases; be sure to include them in your meta tag information, and add your most critical keyword in the name of your URL.
Links from different sites.
Google spiders go from site to site across the Internet by following hyperlinks. The company’s proprietary Page rank algorithm records “votes” for sites by tabulating the number of links a site has pointing to it via unrelated sites.
Therefore, increasing the number of links to your site in all likelihood increases your ranking.
Keep in mind that Google puts more meaning in votes from sites it views as more important.
Meta tags provide meta document data to user agents, like search engines.
In some instances, webmasters over the years have abused meta tags to such a degree that search engine creators have had to downplay their importance in their algorithms.
Photo Credit: jvyyuie
As for other key factors to improving your Google page rank, it is important to note that off-site optimization boils down to getting the most out of your backlinks, in both quality and quantity.
A Google page rank is more impacted by backlinks than any other factor; Google uses backlinks to form relative quotients in both relevance and authority.
In order to obtain the best backlinks, be sure your company’s site produces great content, including things like press releases, blogs, articles, videos and podcasts.
Companies also need to remember that you can have the greatest content around, but if it is not continuously updated, it is virtually worthless. Blogs are a great means by which to keep content fresh, so get to writing and make it a regular part of your routine.
Lastly, make sure whatever you do that you have a page that is easy to navigate.
I can’t tell you how many pages I’ve seen over the years that look like a land mine went off on them. If your page is too cluttered and hard to move around on, the viewer will simply move to another one that is more reader-friendly.
Improving your company’s page rank is doable – are you willing to invest the time and energy to do it?
Do you work your Google page rank?
Post your comments below.
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