Google Back Links Available In Webmaster Center

Google introduced a new webmaster tool to find who’s linking to your site at their Google Webmaster Central Blog.

Until now, finding out who’s linking to your site could be done by performing a specific search using the link:yourdomain.com option. But the results vary a lot and are unreliable.
I guess Google has always been afraid to show the real backlinks to your site because of possible manipulation, although Matt Cutts (see below) says it because of limited disk space.

Now they’ve introduced a new webmaster tool where you can see who’s linking to your site. They avoid possible abuse by putting the info behind a password protected site at Google Webmaster Central. All you have to do is open an account if you don’t have one, or just login there.

The links are categorized per webpage and provide interesting information.
Danny Sullivan of Searchengineland.com reports that a conventional ‘link:searchengineland.com search delivered 3,000 hits, while this new tool shows 57,000!
That’s a significant difference!

However …

Matt Cuts, the famous Google Software Engineer, placed the following comment on his blog: “The backlink tool doesn’t show 100% of the backlinks from Google yet, but I expect the number of links that are available to grow.”.
And another one, that you should pay special attention to: “Do not assume just because you see a backlink that it’s carrying weight.”
Well, ‘you can’t have them all, can you’?

Still, the information provided at Google Webmaster Tools is valuable and impressive.
There’s also an overview available of internal links, which may be helpful too. And on top of that, you can download all the links Google shows in their overview.

I suggest you check it out right now.
Oh, and let me know what you think about it, ok? Post your comments here.

Case Stevens




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