Really good web content is hard to create (or have it created for that matter).
Certainly because there are some misconceptions about writing good web content.
Mariana Ashley, a professional freelance writer at online colleges, knows a few and in today’s guest post she will unveil them.
So listen up. Here’s Mariana’s post.
If you’ve been in the Internet marketing business for awhile, you probably know a thing or
two about blogging.
At the same time, however, many bloggers follow other bloggers in terms of “do’s” and “don’ts”, the rules of which are not as strict as you would think they are.
Photo Credit: Jennie Faber
Here are a few blogging myths that have some wiggle room for changing things up when you feel like being creative.
- Write only short posts.
This is one of the biggest misconceptions out there about blogging.
Of course, the Internet is set up such that you are competing for ever-shortening attention spans, so you generally want to try to make paragraphs small and readable. At the same time, however, if your thoughts require longer sentences and paragraphs, then go for it.
Just don’t be boring.
- Always do numbered lists.
Granted, this article is a numbered list. But in this case, the article’s subject matter can logically be broken down into a “tip list.”
Of course, it is true that list articles are very popular these days, especially on the review culture that is the social Web, but don’t turn all your blog posts into lists if the occasion or context does not call for it.
- Always be extremely opinionated and/or controversial.
We all know how everyone loves to start comment wars on controversial blog posts, and that sort of controversy always generates buzz, and hence, traffic.
At the same time, however, controversy for the sake of controversy is poor content strategy.
If you are going to be opinionated you should be able to back up your thoughts with solid sources, ones that are objective.
Google Panda’s latest article giving tips on building high-quality sites, asks, “Does the article describe both sides of a story?” This is one of many questions that Google suggests you ask yourself in maximize your search listing.
- Avoid intellectual or challenging topics, and stick only with what’s popular.
Again, we all know that the Internet can sometimes get the reputation of being an intellectual wasteland. And many bloggers will try to write only stuff that they think a mass audience would love, like posts about celebrities and rare diseases.
This strategy will only carry you so far, simply because if you aren’t interested in celebrities and diseases, it will show in your work.
Don’t try to pander to audience expectations too much, because what ends up happening is that you will inevitably read the “what do they want?” in the wrong way. What’s more, when you follow the crowd you just end up copying everyone else.
The best way to approach good web content is to be honest, smart, and interesting.
As much as it seems as though “gaming” Google is about using different tricks to try to beat the system, Google and other search engines are all moving toward improving their algorithm such that it is very user-centered.
The recent Google Panda updates prove this, as well as the rise in popularity of the new user-based search engine Blekko. So if you thought you knew what good web content is, think again!
How do you create good web content?
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