Comments on: Free PPC Tips From A Pay Per Click Expert

By: Pehchan

Pehchan — Sun, 17 Jan 2010 17:31:22 +0000

No doubt first 2 tips are the basics for doing PPC. Landing page optimization to improve the quality score help a lot in cutting down the cost. I am doing PPC from last 3 years and i work a lot on improving my quality score. Continuous testing pages against each other and doing proper A/B or Multivariate testing is the key.
I am not sure about the 3rd point (LTV) as it varies from business to business.

By: Weight Loss Programs Review

Weight Loss Programs Review — Wed, 06 Jan 2010 21:00:43 +0000

Yes, I too find PPC very difficult. I think this is a full time job or you have to spend quite some money on software to automate everything.
Still, not an easy game for beginners!

By: satrap

satrap — Fri, 18 Dec 2009 21:09:24 +0000

I have been doing ppc for about 2-3 months now and god its so hard. I mean it seems very simple but there are a lot of little things here and there that just makes it so much harder to follow. Although i blame most of on adword since its so hard to understand how it really works. Any way thanks for this. I can use some advice from experienced ppc guys. Thanks

By: Paula Jo

Paula Jo — Thu, 17 Dec 2009 20:36:47 +0000

I would like to thank you for posting about the PIvot Theory. I am just about establishing my own business and looking into PPC and I’m grateful for any information and advices I can find not to just lose money by using PPC and instead to increase my sales.
The videos are very informative and helpful.

By: SEO

SEO — Mon, 14 Dec 2009 16:34:50 +0000

Yes I checked the video out afterwards, converion is really the key and obviously creating a loyal customer base.

The increase in relevance will work but only in less competitive niches, I use adwords quite a bit and the top end niches are so well optimised, uping your bid and CTR is the only way to lower costs.

Enjoyed the video though and am definitely going to check it out.

By: Case Stevens

Case Stevens — Mon, 14 Dec 2009 13:09:36 +0000

You’re right Tim, that’s the leverage effect of higher conversion rates.
The videos show this effect very well.

By: SEO

SEO — Mon, 14 Dec 2009 12:41:04 +0000

I have heard of this pivet strategy before and have even tried it out. It works fine, even though in competitive markets its hard to move your site up the adwords hierachy on relevance alone. Conversion optimisation is a biggy and can make huge differences to your business, even small increase like 1% can mean double or treble the profitability of your business.

Tim

By: Zak Show

Zak Show — Sun, 13 Dec 2009 15:27:04 +0000

This information that you share here is very valuable.. I’m doing PPC for a long time but never heard of this method. Jay�s Pivot Strategies will surely help improve my PPC experience.

Thank you for the useful article.

By: Case Stevens

Case Stevens — Tue, 08 Dec 2009 23:06:24 +0000

Your 2 cts are gratefully accepted.
Thank you very much.

By: Web-Rankers

Web-Rankers — Tue, 08 Dec 2009 21:21:25 +0000

I have been practicing PPC for many years and will support the loophole that you mention. I have heard the Pivot theory mentioned 4 times now and all four people had great things to say about it. Jus tthought I would put my 2 cents in!