Comments on: Free Or Low Cost Trial Periods? http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/?utm_source=rss&utm_medium=rss&utm_campaign=free-or-low-cost-trial-periods Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner, New Or Experienced, Should Know, To Become Successful Too! Tue, 22 May 2012 06:12:45 +0000 hourly 1 http://wordpress.org/?v= By: Singapore SEO http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-20188 Singapore SEO Sun, 10 Aug 2008 15:34:34 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-20188 I will definitely need a trial copy before purchasing softwares or applications. This is human nature i guess. I will definitely need a trial copy before purchasing softwares or applications. This is human nature i guess.

]]> By: reseller hosting http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-20037 reseller hosting Sat, 02 Aug 2008 23:34:43 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-20037 Truthful post. It is human nature to want to try something which is free or which is on sale. Therefore free trial or low cost for the first month is a very powerful strategy for marketers. I have tried running free trials on my own site and found that the conversition ratio is much higher than just offering packages at regular prices. Truthful post. It is human nature to want to try something which is free or which is on sale. Therefore free trial or low cost for the first month is a very powerful strategy for marketers. I have tried running free trials on my own site and found that the conversition ratio is much higher than just offering packages at regular prices.

]]> By: Internet Marketing Firm http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19310 Internet Marketing Firm Tue, 24 Jun 2008 08:32:58 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19310 I usually take free trial first before buying a software. If I found out the software is credible and accurate then I will buy it. I usually take free trial first before buying a software. If I found out the software is credible and accurate then I will buy it.

]]> By: SEO Consultant http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19179 SEO Consultant Wed, 18 Jun 2008 09:18:47 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19179 It sort of goes back to the old cliche of choosing to have a list of 100 customers or a list of 1000 prospects. We all know the answer to that one. I think it really depends on how you follow up. I recently took up a free option on some blog software and decided to purchase. What made the difference was that the company followed up by email showing how to get good results with the software and how to get the most out of it. I was sold... http://www.kellyseo.co.uk It sort of goes back to the old cliche of choosing to have a list of 100 customers or a list of 1000 prospects.

We all know the answer to that one.

I think it really depends on how you follow up. I recently took up a free option on some blog software and decided to purchase.

What made the difference was that the company followed up by email showing how to get good results with the software and how to get the most out of it.

I was sold…
http://www.kellyseo.co.uk

]]> By: hair loss http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19098 hair loss Sun, 15 Jun 2008 15:12:00 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19098 I use to sign up for a free trial software. Only do that to software that are related to my work. If its suitable then i will buy the full license. I use to sign up for a free trial software. Only do that to software that are related to my work. If its suitable then i will buy the full license.

]]> By: Chiropractic Websites http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19032 Chiropractic Websites Thu, 12 Jun 2008 21:05:11 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19032 Hmmm interesting concept. I am trying to work out what I should offer potential clients i.e. a free trial or a low discount or something similar but cannot seem to make my mind up but after reading this I am definetely going to move towards a low cost offer. Should one focus on a huge cut discount or short term trial?? What is the best way to conduct a low cost offer? Thanks for this article Hmmm interesting concept. I am trying to work out what I should offer potential clients i.e. a free trial or a low discount or something similar but cannot seem to make my mind up but after reading this I am definetely going to move towards a low cost offer. Should one focus on a huge cut discount or short term trial?? What is the best way to conduct a low cost offer?
Thanks for this article

]]> By: Amaan Goyal http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19021 Amaan Goyal Thu, 12 Jun 2008 16:28:04 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19021 free trials always provide an incentive to the prospective customer to try out a product or service without knowing what they are buying into .it serves a dual purpose- the business gets a reach to a larger audience and also make some money while making the customers take advantage of the trial offers. It is important to note that a lot of these free trials are sugar coated with the continuity clause and a t times if you do not read the fine print you get stuck with it for a long time . free trials always provide an incentive to the prospective customer to try out a product or service without knowing what they are buying into .it serves a dual purpose- the business gets a reach to a larger audience and also make some money while making the customers take advantage of the trial offers. It is important to note that a lot of these free trials are sugar coated with the continuity clause and a t times if you do not read the fine print you get stuck with it for a long time .

]]> By: Doug Hudiburg http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19019 Doug Hudiburg Thu, 12 Jun 2008 16:02:00 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19019 Fantastic blog post Case! For me, hands down, low-cost trials are much better than free ones. A lot of it has to do with the psychology of trust. If someone has paid me for something -- no matter how small the payment -- and *if* I deliver at or above expectations, there is a huge leap in trust. Charging for the trial, also qualifies the prospect much deeper, so they are likely to convert much better by nature. Fantastic blog post Case!
For me, hands down, low-cost trials are much better than free ones.
A lot of it has to do with the psychology of trust.
If someone has paid me for something — no matter how small the payment — and *if* I deliver at or above expectations, there is a huge leap in trust.
Charging for the trial, also qualifies the prospect much deeper, so they are likely to convert much better by nature.

]]> By: Internet Affiliate Marketing Programs http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-19005 Internet Affiliate Marketing Programs Thu, 12 Jun 2008 09:50:20 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-19005 In the last 6 months as a newbie to internet business, I have downloaded "free trial" stuff. I have either been too busy to try it or confused by it. Sometimes I have even forgotten to cancel before the free trial ends. This strategy may get more response but from a merchant's perspective it is not worth it. I have always given my full attention to stuff I have paid for and I can only assume my prospects would do the same. Cheers, David In the last 6 months as a newbie to internet business, I have downloaded “free trial” stuff. I have either been too busy to try it or confused by it. Sometimes I have even forgotten to cancel before the free trial ends.
This strategy may get more response but from a merchant’s perspective it is not worth it. I have always given my full attention to stuff I have paid for and I can only assume my prospects would do the same.

Cheers,
David

]]> By: UK web hosting http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-18981 UK web hosting Wed, 11 Jun 2008 17:30:46 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-18981 Yes, I agree with low cost trials method, other than free trial method. Lot of people we abuse the free trial method, but if it is low cost method only people who need the service or the product we go for it. Another nice idea is the follow up mail, during the trying period and it can confuse the buyer to go for the product or service after the trial period. Cheers, Lovely Yes, I agree with low cost trials method, other than free trial method. Lot of people we abuse the free trial method, but if it is low cost method only people who need the service or the product we go for it.

Another nice idea is the follow up mail, during the trying period and it can confuse the buyer to go for the product or service after the trial period.

Cheers,
Lovely

]]> By: kurb music marketing management http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-18970 kurb music marketing management Wed, 11 Jun 2008 11:54:48 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-18970 If your membership privilege is information you should probably get something out of them even at a reduced rate. Showing they're willing to pay shows theyre at least worht making an effort to retain. If your membership privilege is information you should probably get something out of them even at a reduced rate. Showing they’re willing to pay shows theyre at least worht making an effort to retain.

]]> By: Beyond Niche Marketing http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-18972 Beyond Niche Marketing Wed, 11 Jun 2008 04:45:20 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-18972 Ever wonder why you never see the word "fr*ee" spelled out in emails anymore and instead see the funky spelling variations? It's because using the word "fr*ee" is a trigger for spam filters. Free used to be the most powerful word in the marketing professionals' dictionary. It's been used and abused so much now that free has come to mean "worthless". Thanks for sharing this valuable tip! Ever wonder why you never see the word “fr*ee” spelled out in emails anymore and instead see the funky spelling variations? It’s because using the word “fr*ee” is a trigger for spam filters.

Free used to be the most powerful word in the marketing professionals’ dictionary. It’s been used and abused so much now that free has come to mean “worthless”.

Thanks for sharing this valuable tip!

]]> By: Fresno Marketing http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-18968 Fresno Marketing Tue, 10 Jun 2008 22:59:30 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-18968 This is a very informative post! I think you're right about the passing effectiveness of "30-day Trials." They really are old news, though maybe still effective in some verticals - online dating, for example. I also like this idea about creating more conversions by asking for a small fee for the trial to create more of a value proposition. Thoughtful stuff, thanks! -Jason This is a very informative post!

I think you’re right about the passing effectiveness of “30-day Trials.” They really are old news, though maybe still effective in some verticals – online dating, for example.

I also like this idea about creating more conversions by asking for a small fee for the trial to create more of a value proposition.

Thoughtful stuff, thanks!

-Jason

]]> By: Cosmetic Dental Work http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-18951 Cosmetic Dental Work Tue, 10 Jun 2008 13:54:58 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-18951 With software most all of the ones I signed up to try, I did. It was usually something I needed and so of course I gave it a whirl. That does not mean I bought it though, and the reasons for not buying varies but it was based on trying the product. Now other products that is another story. I am bad about not actually trying them. With software most all of the ones I signed up to try, I did. It was usually something I needed and so of course I gave it a whirl. That does not mean I bought it though, and the reasons for not buying varies but it was based on trying the product.
Now other products that is another story. I am bad about not actually trying them.

]]> By: Teeg http://www.affordable-internet-marketing.com/free-or-low-cost-trial-periods/#comment-18950 Teeg Tue, 10 Jun 2008 13:46:53 +0000 http://www.affordable-internet-marketing.com/?p=500#comment-18950 Hmm, I'd never thought of it like that. I wonder if part of the difference in conversion rates is that I'm more likely to download a free trial even if it's not something I'm specifically looking for. Which means that I may not buy it right then, but might remember it for later and come back for it. With a paid trial, I'm unlikely to try it if I'm just surfing the net and see it, so the only reason I'd download and pay for it is if I'm looking for that type of product. Using that line of thought, while conversion rates would be higher with a paid trial, actual sales would be higher with a free trial over time, since you'd get spur of the moment purchases and people who come back later in addition to those who downloaded because they were looking for that or a similar product. It would be interesting to compare the results after an extended period of time and see whether overall sales have gone up or down from a paid trial. Hmm, I’d never thought of it like that.

I wonder if part of the difference in conversion rates is that I’m more likely to download a free trial even if it’s not something I’m specifically looking for. Which means that I may not buy it right then, but might remember it for later and come back for it. With a paid trial, I’m unlikely to try it if I’m just surfing the net and see it, so the only reason I’d download and pay for it is if I’m looking for that type of product.

Using that line of thought, while conversion rates would be higher with a paid trial, actual sales would be higher with a free trial over time, since you’d get spur of the moment purchases and people who come back later in addition to those who downloaded because they were looking for that or a similar product.

It would be interesting to compare the results after an extended period of time and see whether overall sales have gone up or down from a paid trial.

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