In my previous post How To Maximize Your Forum Posts Results I showed you what you should do to get the most out of your forum posts.
As promised in that post, here’s a sneaky but entirely ethical method to virtually ensure you acquire an onslaught of visitors and, if you’re smart, new subscribers.
Look for a hot subject.
In most forums you can find out how often a thread has been read and how many posts it contains. You want to discover one that’s ‘burning hot’. It would be even much better if it involves a extremely controversial or emotional topic, because these forum posts get read often and tend to grow very rapidly.
Photo Credit: wili_hybrid
Compose an article about the discussed topic.
You know the subject matters, or it wouldn’t be so hot. Basically you are getting into the conversation that already occurs in their minds. If a problem is being talked about, your article should offer a solution, a case study, a bulleted tip-list, a tutorial or shortcuts or whatever this audience is seeking (they’ll let you know you right there in their posts).
Give your post a compelling subject line (check if the forum allows this – most do).
In other words, don’t use the original subject, because that is already passed from post to post within that thread. You want to give it a new, intriguing and compelling subject, similar to article titles and your headlines in sales pages and ads, but you might prefer to hint at being controversial as well. Then people will sit straight and read your post because they think it’s “gonna be good.” So most importantly, don’t be boring.
Let me give you some quick illustrations about how you could start your subject with a “controversial edge:”
– Wait a minute, what about…
– I don’t think so…
– I think you have it backwards…
– What about… plus it’s free!
– This is the best one I’ve seen…
– What I did was…
– That’s good, but this is easier…
– You can’t go wrong with…
– Why do that, when…
– Let me see if I got this straight…
In your post you only share a solid portion of your article and link to your article for the rest, where you have -of course- an opt in box with an incentive if they subscribe. I advise testing an archive of articles related to that topic or a mini-course.
Evidently your subject and lead must be strong and you prefer to stop at a point that leaves them hanging (the cliffhanger).
Give these forum readers your best tip and leave them wanting more. Suppose you’re at a forum for blues guitar and you see plenty of discussion on discovering to play guitar licks like Stevie Ray Vaughn. You set up a tutorial with tablature entitled “9 Stevie Ray Riffs You Can Learn to Play in an Hour.” In your thread post, you give way your best riff right there to prove you’ve got the goods. And then send them to your tutorial for the additional 8 riffs.
Or maybe you’re looking through a forum about stop smoking. Obviously these visitors would like to know the most effective ways to quit smoking. So you compose an article about it and then you return and declare “Here are the precise steps I took to stop smoking… and for over one year now I’ve been smokeless”.
Don’t forget that people prefer to learn from somebody who’s been there and done that. Whenever you are able to be that individual, you’ll have a steady flow of leads coming after your website wanting more. It simply doesn’t get any easier than this.
Whenever you bump into a hot topic that lends itself well to a list of resources, include your list offer as one of the resources. If you have, for example, an e-course entitled, “7 Ways to Stop Acne”, you can write a great “Top 10 Free Acne Resources”. And naturally your e-course is one of those free resources.
And don’t forget to leverage your content. Use it for articles, forum and blog posts, a free PDF report, whatever and wherever you can.
It’s likely that other list owners will publish it, because your article contains FREE resources. And as an additional bonus to get them to reprint it, you could allow them to include one of their own resources into your article. Heck, you can even pass the content with private label rights under the condition that your resource stays intact as is. Which means they can alter anything else they desire and even claim authorship, but your resource stays. And that means even more exposure for you.
And let me know how you’re doing.
Or post your response below if you think I forgot something.
Or if you have other interesting tips.
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