Another guest post today by Steven Swagenheim.
Steven is a versatile Internet marketer who has mastered most of the Internet marketing business.
Today’s article is about…
Niche Marketing Research Basics
One of the most important things when it comes to starting a home business is doing research on the niche that you want to get into.
The reason is simple.
You don’t want to get involved in a niche that has no demand or very little demand or a niche where the competition is so overwhelming that there is no way you can break into the marketplace.
To that end, proper niche research methods are required. This article is going to briefly cover those basics and then point you to a free resource where you can get more information.
The first, and maybe the most important step of researching a niche is actually choosing one in the first place.
Many marketers literally stare at blank computer screens trying to figure this out. Well, in my opinion, the best way to pick out a niche for research purposes is to sit down and make a list of your hobbies, interests and skills.
You might as well start with something that you enjoy doing if you’re going to do it at all. Otherwise, you could be spending the rest of your life making money at something that you absolutely hate.
And as far as I’m concerned, that’s no better than having a job.
Your next step is finding out how many people are searching for this niche on a monthly basis. There is no point in getting into something if there is no traffic to be had. There are many good keyword tools that you can use to do this but I suggest using Wordtracker, which you can find at:
It’s free and it’s quite good. I find it to be the most accurate of all of them. The paid version is even better. You might want to consider upgrading to it once you start to make some money from your niche.
After you do your keyword research, the next step is to head on over to the search engines to see how many competing sites there are for that niche.
Now, there are many search engines online but the one I suggest going to first is Google. The reason is because Google reaches 50% of the Internet population…more than any other search engine online.
After comparing the keyword searches to the competing sites numbers, you can then determine if this niche is going to be profitable enough to get into.
Now obviously, there is more to it than this.
But because the actual process of doing keyword and competing sites analysis is so extensive, I’ve put together a free report that you can find in my signature. I go through the whole process step by step so that there is no confusion.
Without proper keyword research, you have very little chance to start a business that is going to be profitable in the long run.
To YOUR Success,
Niche Marketing Research In Plain English
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