An email autoresponder is software, that automatically sends pre-fabricated messages in a pre-set frequency.
Actually it would be better to call such software an email follow up system, but email autoresponder is more often used in Internet marketing.
Your email autoresponder swings into action as soon as one of your visitors has raised her hand to receive something from you.
That may be your newsletter, a freebie, a report or a product or service.
Photo Credit: aemde
It will reply automatically, sending the information your visitor requested.
Plus…whatever else you have put in that system.
That’s exactly why an email autoresponder is a MUST have marketing instrument.
You can contact your prospects and customers over and over again. This in contrast to the single shot you have on your web page.
Contacting your subscribers over and over again implies that it should be well worth their time and effort, otherwise they will leave your list soon.
So, to make this email marketing strategy work and to avoid dissatisfied subscribers, you initially have to deliver exactly what you promised, nothing less, but also nothing more in the frequency that you promised.
After that, you can slowly try to build a relationship by offering more on the same topic!
Thus you bind your subscribers to you and make them trust you, so they may buy products that you recommend to them as a reliable resource.
When you want to select an email autoresponder, you basically have three choices.
- Free email autoresponders.
These are only good to learn the game. They send ads with your messages, do not provide all necessary features and aren’t very reliable.
If you’re starting out from scratch, use one of these services. You can find plenty of them in your favorite search engine.
- Use an email autoresponder script.
There are some great ones available on the Net. But, you’ll have to install and maintain them yourselves. That requires a bit of technical knowledge.
You also have to take care of the millions of email filters out there to get your messages passed. And you’ll need to take care that your website won’t get listed on the many spam sites on the Net. Once you’re on there, it’s a pain in the butt to get off.
- Use a respectable email autoresponder service.
There are plenty of these services available. I’ve used three of them in the passed, but I stuck to Aweber as they have the best service and features available in my opinion.
Their support is great, their delivery rates are amongst the highest available and, besides the many features they offer, they also supply a tremendous knowledge base that you can refer to for all your email marketing questions.
Check this out:
If you, like me, are going for Aweber, it’s important to know that they always use a confirmation system -also known as the double-opt in- before you can send any follow up emails. This implies that your subscribers have to confirm their subscription using a confirmation message that is sent before activating your email autoresponder.
Pricing with Aweber starts at $19/month, based on total number of subscribers you obtain. Aweber also offers an affiliate program, which I’m using here :-), so you can make money when you refer others to them.
You can try them out for 30 days for only $1,00. See what Aweber has to offer.
And make your email autoresponder your most effective marketing weapon.
Then tell me about your email autoresponder.
Do you use one and how?
Post your comments below.
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