On her blog, Lynn Terry asks us “What do you use to create a website?“.
I was about to post a comment there, but it became a bit long, so I turned it into a post.
Of course I use WordPress sometimes to create websites.
This blog is an obvious one, but I also use them as content management system (CMS) without having them look like a blog. Without comments, because comments kill every attempt for search engine optimization on blogs.
Works great and results are satisfying.
…using WordPress as a CMS results in overhead here and there. Extra css files, plugins that add extra code and comments to the source, plugins that become redundant because of better alternatives, there’s always something to worry about.
The argument that search engines LOVE blogs is an overstatement. Search engines love fresh content and since that is generated on a lot of blogs, their chances to rank well in search engines, on average, are better than those from static sites.
Photo Credit: Andrew Mason
…I’m convinced that frequently adding content to a static site delivers the same results.
Of course WordPress has other advantages, like feeds. Every time content is added, a fully automated process spreads the word about that through the Net using ping services. Hmhm. True. I’ll get back to that in a moment.
Because I think a static site can do better than a WordPress site!
The only condition is that it must have clean code and a simple, yet highly effective internal linking structure.
Back in the previous century I learned HTML. You know, tables, fonts, meta tags, the whole shebang. And I experimented a lot with different website designs. Along the way I added CSS to my sites and made them error free, so the source code is clean. A long learning curve.
The most important thing I’ve learned in all these years is that the source code should be clean, because that’s what the search engines are able to read AND that the main content should be on top of the source code.
Most websites, including WordPress, have too much clutter on top of their source code, including all kind of menu’s. The content is hidden somewhere in that source.
Not in my website template. Content is always as far to the top as possible.
Other features of my template are an XML sitemap that can be used by the search engines. But it also contains an HTML sitemap that can be used by visitors. OR… by the search engines and that’s exactly what I’m using it for.
It even has an RSS feed. Works a bit different than usual, but it does the trick. I told you above I would get back to that WordPress advantage. My template has it too!
The only thing that doesn’t work automagically is pinging, but there’s an easy solution for that. I just go to PingOMatic, submit my RSS feed to have it pinged and create a bookmark. Next time, one button push will do the trick.
That’s how I create websites Lynn.
Get them up and running in 5 minutes (development of unique graphics excluded).
Then I just put in a title, a good description and the body of the text, upload and presto…
another page ready.
The only difference with blogs is, that I use TextPad or any other text processor.
Here’s an example: Healthy Food.
Created it 2 days ago. Works in 5 minutes, including Adsense.
So how about you dear reader?
What do you use to create websites?
Post your comments below.
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