Whilst discussing “products” here I mean information products. Short reports in particular.
From all the people that give you advice, there are many telling you that you need to produce a HUGE product, taking you weeks or even months to create, in order to have a product worth $50 – $200+.
The underlying idea is that they wish you to get swamped with the idea that you have to produce a monumental product to acquire all that money you desire for your endeavors, so that you lack the confidence to produce anything personal and basically become their competitor.
To put that differently… “Don’t create something of your own while you are able to just join my associate program.”
Such advice makes me sick to my stomach.
Do I have anything versus acquiring associates? No. Of course not. I’ve associates of my own. Joining and advertising associate programs should only be a step in your business.
Remember that a lot of people just want to avoid you competing with them, ever. You should be aware that nearly all of what they tell you is planned to make certain that you keep spending your money to assist them make additional money by doing nothing else than advertising their products through their associate programs.
Now, picture this… Perhaps producing a product you would like to sell for $50 – $100 or more is a lot of hard work, but producing a series of reports that sell for $5-$10 or $10-$15 each isn’t.
And they don’t take long to create. I’m talking days, not weeks or months. The sooner you can finish a product, the sooner you can get paid and move on to creating another.
You don’t have to create one $50 – $100 product. You can simply create 5-10 $10 products and offer them in a way that makes it natural for people to buy them in bundles.
The easiest way to get people to buy more than one product is to make them all related. Make it so that one product seems a little incomplete without the other. You can cross-sell them by mentioning (one of) your other reports inside.
Keep in mind that I’m not saying that you should leave anything out of your products. Not at all. Just make sure that one product expands on an idea mentioned in a previous one.
You always hear people talking about how it’s not worth the effort to sell a $10 product and you know what?
They’re probably right.
But what many don’t tell you is that when you offer a group of low-cost, attractive products on a related topic… Many people don’t buy just one. People buy bundles of low-cost products on impulse.
Many people want to keep this hidden from you because they know that by getting out there and successfully selling your own products (no matter how small) that you’ll gain the confidence you need to compete with them later on.
If you’ve been putting off creating your own information product because you feel like you don’t have enough time to create one, hopefully by the time you’ve finished reading this report, you’ll realize that you have all the time you need.
Oh, and by the way, here’s a great e-commerce script to sell them.
Have fun and let me know how you’re doing.
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