And about getting attention to get your ads read.

She also knows how to add a touch of humor in your advertising, to lighten the message.

That’s why I publish her guest post today.
Here’s Susan, explaining.
Enjoy!

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Photo Credit: ConstructionDealMkting

Advertising is all about getting attention.

One of the best ways of getting attention through advertising is adding humor.

Humor in online advertising is more than effective when applied correctly. The power of humor is undeniable. Humor can add an interesting touch to your dry business advertisements.

People are likely to appreciate humorous advertisements. However following certain guidelines is essential while adding humor to your online business advertisements.

Advertising humor is the most effective when used with recognized and commonly bought products. Humor in online advertising works well for business services, well known items and products.

However corporate image and industrial advertising are no easy jobs. It is advisable not to apply advertising humor to unknown, risky, costly and sensitive products.

Moreover humor in online advertising should be such that it suits your audience well.

Humor should be easily understandable by the target audience. Care should be taken to ensure that the audience gets the joke well.
While elderly people are likely to understand your satire and irony, young and immature audience is more than likely not to get it.
Young audience can mostly be expected to understand slapstick humor or childish cartoons.
Moreover there is considerable risk of online advertising humor backfiring at you. Making a joke at the expense of a particular group is quite likely to alienate that group.

While bringing humor in online business advertisements, one must be product specific.
Often it so happens that people get so indulged in a funny advertisement that they almost forget or ignore the product or service being advertised.
Care should be taken to ensure that the humor is very directly related to your business. Be careful not to use humor for its own sake. The humor should be relevant to your objective. Humor should be such that it engages the imagination of your customers.

While adding humor to your online business advertisements, it must be kept in mind that humor has quite a short life. A joke which appears to be funny when heard or viewed for the first time gradually loses the interest of the audience.

When viewing a funny advertisement for the second time, many people might not find it funny anymore. Hence care should be taken to replace the funny ads on regular basis. That is to say, funny ads have to be replaced much more often than ordinary advertisements.

The humor you bring may be thought provoking but you must make sure that your humor is not offensive.

After you have prepared your advertisement, it is highly recommended that you contact a marketing professional and ask him to go through your advertisement copy.

You must also do some homework on your customers. You need to know your customers inside out in order to add humor effectively to your online business advertisements.

If done properly, adding humor to your online business advertisements can take you a great deal ahead in competition.

Susan Smith is a Wholesale expert and has a good understanding of supply chain management. She writes frequently for Wholesalers on topics related to blogging, Internet marketing, ecommerce and dropshipping.

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So, what’s your take on humor in online business advertisements?
Post your comments below.

Bringing humor in your online business advertisements effectively is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

Today I’ll take 2 chances to make you laugh.

I found this first one on Clara’s blog, so that’s where I’m sending you. But come back for the second one: it’s hilarious!

1.
I sincerely think this product should be promoted by every affiliate marketer around the world to make women and men more happy.

Click HERE To Discover The Latest In Scarves

2.
And here’s an older Dutch commercial, based on Holland’s national sport: soccer (called football in Europe).
I think this one will make you really laugh!

Marketing Humor on Saturday is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

Their slogan can be loosely translated as: “Life is good when you know that you are the fastest”.

While the clip is funny and delivers the message, it also radiates a bit of the typical monopolist’s arrogance.

Marketing Humor on Saturday Night is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

You may know that people who suffer from asthma may use an inhaler.

Watch this great instructional video below to learn how to use them.

Saturday Night Humor is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

Click the video to start.

Saturday Night Marketing Humor is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

As you probably know, real humor is created in bad times. The financial world is in deep crisis and people over the whole world express their opinions.

So do the British. With a lot of humor.
Take a coffee or any other drink, sit back and watch this great show.

Saturday Night Humor is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

But sometimes you just HAVE to.
So here’s a great household tip.
Watch this carefully. It only takes 2 seconds, whereas without this tip it can take minutes and tons of frustration.

Internet Marketers Household Tip is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

But of course I want to be on top of my online business too.
That’s why I, many, many years ago, tried to connect from our house in Spain to the Net.
Here’s the true story that I wrote back in 2001. I only changed the name of the guy who helped me. To protect him. Rest is absolutely true!
Enjoy!

There are two possible ways to get an Internet connection:
1. the normal way
2. the Spanish way.

There’s one ISP who offers free Internet connection in Spain.
Let’s try that one. After all, we’re on holidays here, so we don’t have to be online the whole day, like we do back home.

I had emailed them beforehand to ask for a connection. That was possible, but… I had to call a number in Spain.
Ok, but wasn’t it possible to arrange that by email? After all, this is the Internet and we were emailing right now, weren’t we?
“No comprendo, llamar!”

All right, all right. Once arrived, I called immediately for a free subscription. In Spanish and a few words of English, so numbers (my passport), user-id’s (stevens, easy to remember) and password (also something very easy to remember) are critical (small caps, spelling, re-reading etc.).

But finally we were through all that and within two hours I would be able to access the Internet.

So, after 2 hours I tried I tried to connect. Nothing!

Lets try to call the helpdesk then.

Spoke to a very helpful guy called Peppe, who talked to me in German and Spanish. “No, you’re not in our database.”

Patience Case, after all you’re a guest here.
“Then please put me in your database Peppe.” He promised to do his best, but I shouldn’t try before the next day, because today was too busy (mañana is the magic word here).

Ok, tried to connect next day. To no avail.
Let’s call Peppe.

“What’s your extension?”
“85162 Peppe.”
“Hmmm, don’t recognize that one. What’s your user-id?”
“stevens Peppe, with small caps.”
“And what’s your name?”
“Stevens, with a capital S Peppe.”
“But your user-id is stevens already, how’s that possible?”
“I’ve used my family name as a user-id Peppe, it’s easy to remember, don’t you think so?”

Peppe had never heard of that.
“Then what is your passport number that you supplied when you signed up?”

Good heavens, they have to know everything here, but then again, I’m a guest, so I have to behave and that’s why I give my passport number again.

After a silince for a while, interrupted by a few clicks, Peppe squeaks
“You have an invalid passport number!!!!”

I was barely able to grab the table I was sitting at. That darned helpdesk employee of the Spanish free Internet provider just found out that my very own Queen!! lead me up the garden path by giving me an invalid passport number!!!

“How do you know that Peppe?”
“I just ran a test on the number and it’s invalid” he resolutely responded.
“Can you adjust the number so it passes your tests and give that to me so I can call my Queen as soon as I get back home and tell her she screwed me?”

“Si”. That sounded a bit timide, even anxious, because calling a Queen is aiming very high and he probably wondered if he hadn’t make a mistake.

“Ok, that’s settled then Peppe, now, how do I get Internet access?”. Just trying to get back to the key issue here.

He then told me that I indeed was subscribed administratively, but I wasn’t added into the ‘connection database’. He would add me in there and tomorrow -mañana, remember?- I should be able to try again, because today was very busy.

Finally it was mañana.

NO CONNECTION!

Calling Peppe. Connected to an electronic bitch: “Todos nostros technicos son occupada”, please hold the line….
NO, I WANT TO CONNECT TO THE NET!

Tried again one hour later. That bitch again. Slammed the phone down.
Now my blood really starts boiling. Family members are anxiously looking for shelter. Holes in the walls. Air heavy with profanity.

After a short cooling down, one hour later I can speak to a living person. Only Spanish, but in all my excitement I can suddenly speak Spanish too. And I manage to get Peppe on the line.

“Peppe, I !@#$%%^ want my Internet access NOW!”
I also inform him, that my family suspects I’m having a secret love affair because of all these phone calls. To my surprise, he takes this message very seriously.

He could empathise with me and my situation.
Despite the fact that I was only a free customer, he realized that customers are king.
And with a lot of commercial intensions, he finally gave me HIS user-id and password. That should do it.
Peppe would wait for 5 minutes taking other calls, so I could call him back fast if it didn’t worked. Otherwise I had to call next day at 23.00 hours, because by that time Madrid had called in and my account would be created.

I didn’t understand the ‘Madrid’ thing, but I quickly disconnected, filled in Peppe’s data and hit the ‘Connect’ button and …..

DARN, Windows crashes!

@#$%%GVD#@$%%

Rebooted the laptop as soon as possible, Peppe’s data wasn’t saved yet, so I typed that in again, hit the connect button again, but of course those 5 minutes were long gone, so I wasn’t expecting anything….

SUCCESS!

Finally I was able to surf the Net. Using Peppe’s id and password.

Downloaded my emails like blazes, over 200, and tried to answer those who needed one.
What a relieve. Made my day.

Next evening I called the helpdesk. Got the bitch 5 times before I finally could speak to some living individual.

But Peppe wasn’t available.

So I had to explain the whole story again to a Spaniard who didn’t speak one word of English.
Finally he comes up with a great solution. He will ‘bring me in’ again under user-id stevens1.
Now I feel like a real prick. He will ‘bring me in’ again. I consider asking him to be very gentle with me, but I shut my mouth wisely.

“Please try again tomorrow, today is a busy day”. Where have I heared that before?

Tried again next day. Nada, zilch, zero, nothing, nyet, no connection.

So the end of the story is, that I still haven’t an official Internet connection, but that I can surf the Net using Peppe’s data. For as long as it lasts of course.

Thanks Peppe. Please wait for another three weeks changing your data. Then I’m back in a country where you can get connected within half an hour. The normal way.

Two Ways To Get An Internet Connection is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

Saturday Night Marketing Humor is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.

If you’re a passionate music lover, then pleeeeeezzzzze….

If you think you can handle it, watch this:

Saturday Night Humor is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.