Email Marketing
How To Turn Prospects Into Customers and Customers Into Super-Customers!
You must have customers to sell your services and products. To increase your profits, you also must turn them into repeat super-customers.
In Internet marketing, the simplest way to do this is by a high value content newsletter. Content sells, no doubt about that. Valuable and useful content builds credibility and trust, and [...]
Are you really that boring? Part 7
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
“Don’t Right-Size. Bite-Size”
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Forget writing in pre-measured doses. Skip the artificial limitations on length, and focus on clarity. But don’t make your content so heavy that it wears your readers down.
If you have to take more words [...]
Are you really that boring? Part 6
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
“Be Enthusiastic”
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There is very little that’s as contagious as enthusiasm for a shared interest.
I’m not talking about over-the-top BS and exaggerated hype. I’m talking about a sincere enthusiasm for your subject. Get people seeing the [...]
Are you really that boring? Part 5
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
How To Be Interesting In Print
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Follow these simple steps, and you’ll find that your readership goes through the roof.
“Create an Outline”
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Not many people can just ramble around their points and keep the attention of an [...]
Are you really that boring? Part 4
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
For a really good example and process for this, based on a survey I ran recently, check out “Instant Marketing ESP.”
Get it at: http://www.talkbiznews.com/esp.html
You folks dealt me some interesting surprises with that one.
….
Someone finally asked [...]
Are you really that boring? Part 3
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
Useful. Relevant. Interesting.
Hammer those words into your head and recite them like a mantra every time you sit down to write anything that’s meant to instruct or entertain.
If you know your audience, you’ll know what [...]
How To Get Your Emails Opened – A Test
One of the main problems in Email marketing, apart from all kind of obstacles to get your emails delivered, is
how to get the recipients to open your emails.
I ran another test a couple of days ago.
I sent out an email to my list about my slow laptop problems and how I fixed them.
The message to [...]
Are you really that boring? Part 2
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
To anyone who’s ever used that as a justification for short- changing people on information that can help them live better, I would like to offer these thoughts:
People watch 2-hour movies and actually follow the most [...]
