If you sell any product or if you want to build a great list, then you HAVE to follow up with your customers and subscribers.
In the first place -at the very least- you have to make sure the entire process was a satisfying for her, but in the long run you DO want to build [...]
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Are you building a list? If yes, great! If not, why not?
In fact, if you don’t build a list, regardless the marketing strategy you’re following, you’re nuts. Why?
Because -and that’s the main reason for list building- you want to establish and continue a personal and eventually profitable relationship between you and the person interested [...]
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Last week I got a unique message from one of my new subscribers.
“I just got an e-mail from you and it stated that I signed up with you as an experienced marketer.
Well, I’m not. I’m still looking for something that I am comfortable with and how to do it.”
What happened was that he selected the [...]
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Lots of email marketers and newsletter publishers become more and more frustrated by decreasing email deliverability. They notice that lots of their messages do not arrive in the recipients IN-box.
There can be many reasons for that. Here’s a nice article that sums it up quite well: Email deliverability: what’s it all about?
But you always should [...]
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Co-registration is about referring subscriptions synchronous with a different registration process.
In general, when a visitor signs up for a free subscription, on the “thank-you page” he or she is given the opportunity to subscribe to other offers.
The main problem is how you find other publishers who you could land a co-reg joint venture with.
You [...]
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I received an email today that started as follows (I used copy and paste):
“Dear Case,
My head is still spinning. My friend in LA just tod me that websites need articles so bad write now if you have a 6th grade education you can bank 300-400 bones a day just scratching out OK content.”
Well, that one [...]
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Last week I was a victim of a joe job.
That’s where a spammer uses your domain name in the from-field of a spam broadcast. They use software to insert that data.
You will notice by the bounces emails you receive. Emails that I’ve never written are sent to address that I do not know about. Yet, [...]
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Today I found a few more phishing messages in my inbox. My PayPal account was compromised and I had to log in to change passwords. Yeah, right!
I’m using Mailwasher for my POP mail. Since it doesn’t display images, I can immediately see the URL I’m sent to. And although such URL often includes the term [...]
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You must have customers to sell your services and products. To increase your profits, you also must turn them into repeat super-customers.
In Internet marketing, the simplest way to do this is by a high value content newsletter. Content sells, no doubt about that. Valuable and useful content builds credibility and trust, and [...]
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This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
“Don’t Right-Size. Bite-Size”
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Forget writing in pre-measured doses. Skip the artificial limitations on length, and focus on clarity. But don’t make your content so heavy that it wears your readers down.
If you have to take more words [...]
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