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	<title>Affordable Internet Marketing&#187; Internet Marketing Strategies Category &#8211; Affordable Internet Marketing</title>
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	<description>Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner, New Or Experienced, Should Know, To Become Successful Too!</description>
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		<title>RAPBank, Affiliate Directory for Instant Commissions</title>
		<link>http://www.affordable-internet-marketing.com/2010/03/affiliate-directory-rapbank/</link>
		<comments>http://www.affordable-internet-marketing.com/2010/03/affiliate-directory-rapbank/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 21:30:47 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[affiliate directory]]></category>
		<category><![CDATA[rap bank]]></category>
		<category><![CDATA[rapbank]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/?p=1119</guid>
		<description><![CDATA[There&#8217;s a new affiliate directory showing thousands of INSTANT affiliate program commissions.
It&#8217;s called RAPBank, after the payment system Rapid Action Profits.
One of the big advantages of using RAP as a payment processor is, that it&#8217;s possible to have your affiliates earn instant commissions. 
It&#8217;s exactly these kind of instant paying products using Rapid Action Profits [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2010/03/affiliate-directory-rapbank/">RAPBank, Affiliate Directory for Instant Commissions</a></p>
]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a new <strong>affiliate directory</strong> showing thousands of INSTANT affiliate program commissions.</p>
<p>It&#8217;s called RAPBank, after the payment system <a href="http://www.affordable-internet-marketing.com/2008/02/new-rapid-action-profits-features/">Rapid Action Profits</a>.</p>
<p>One of the big advantages of using RAP as a payment processor is, that it&#8217;s possible to have your affiliates earn instant commissions. </p>
<p>It&#8217;s exactly these kind of instant paying products using Rapid Action Profits that are listed in this <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=100">RAPBank</a> affiliate directory.</p>
<p>So, if you want to promote other people&#8217;s products and receive instant commissions, check out this new affiliate directory.</p>
<p>After signing up, you can use a variety of affiliate links to send traffic to this great new affiliate directory (and that&#8217;s exactly what I do here). If that leads to a sale, you will earn an affiliate commission just as if you were sending your visitor to that product site directly. And it works for ANY product listed on RAPBank &#8212; not just the one you sent them to see!</p>
<p>But there&#8217;s more, much more!</p>
<div align="center" style="padding-bottom:15px;"><img src="http://www.affordable-internet-marketing.com/pics/rapbank-affiliate-directory.jpg" alt="Affiliate Directory RAPBank logo" width="300" height="75" title="New Affiliate Directory RAPBank" /></div>
<p>Because RAPBank lets vendors using RAP integrate their sales pages directly into the affiliate directory using a free add-on. So, within minutes after installing the add-on at your RAP site, your products get listed in RAPBank. How is that for extra promotion?</p>
<p>You&#8217;re only allowed to register one domain name for free. You can add additional domain names though by buying them in pack of 5 at 5 dollars per name.</p>
<p>The affiliate directory is a membership site in Wordpress, integrated by another RAP add-on. It&#8217;s so new, that it&#8217;s a tad confusing as to what you should do first, so let me help you a bit here.<br />
In the Dashboard, you&#8217;ll need to click on &#8216;Getting Started&#8217;. There they explain how to verify your PayPal account in order to get your affiliate link.<br />
The download page for the FREE RAP Bank Vendor Add-on is: http://rapbank.com/vendor/</p>
<p>There is a need for instant commission affiliate products. Some people, for instance at the <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=94">Warrior</a> forum, tried to generate a huge list of this kind of affiliate programs, but it&#8217;s a lot of work to keep such a list updated. That&#8217;s exactly what this new affiliate directory does.</p>
<p>Some amazing marketers, product owners, and especially a great number of affiliates have found RAP Bank already. Some &#8220;BIG Name&#8221; marketers are not only joining,  but promoting!<br />
Right now the affiliate directory contains a 350+ products, yes&#8230; with 200+ in the queue, submitted for approval.</p>
<p>I hope the next step is a kind of index system, that shows affiliates which products sell well. Sort of like Gravity in the Clickbank Marketplace. That will give a great indication of which products to promote.</p>
<p>But this is a great addition to the existing affiliate directories. In my opinion, recurring commission affiliate programs are amongst the best to promote, but there also definitely is a need for instant commissions.<br />
RAPBank provides an overview of them and all you need to promote them is your primary PayPal email address.</p>
<p>Check it out. Sign up at <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=100">RA&#80;Bank</a>. It&#8217;s free, doesn&#8217;t cost you a penny. And if you see an interesting program, either buy it, from which I receive a nice commission <img src='http://www.affordable-internet-marketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> , or promote the program.<br />
Affiliate marketing doesn&#8217;t come easier than this.</p>
<p>After signing up, let me know what you think.<br />
Do you think RAPBank is a great affiliate directory?<br />
Post your comments below.</p>
<p>Looking forward to see your comments.</p>
<p>Regards,<br />
Case</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2010/03/affiliate-directory-rapbank/">RAPBank, Affiliate Directory for Instant Commissions</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;RAPBank, Affiliate Directory for Instant Commissions&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2010/03/affiliate-directory-rapbank/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="RAPBank, Affiliate Directory for Instant Commissions" url="http://www.affordable-internet-marketing.com/2010/03/affiliate-directory-rapbank/" tags="affiliate directory rap bank rapbank "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=1119&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Free Or Low Cost Trial Periods?</title>
		<link>http://www.affordable-internet-marketing.com/2008/06/free-or-low-cost-trial-periods/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/06/free-or-low-cost-trial-periods/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 23:17:49 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[free trials]]></category>
		<category><![CDATA[memberships]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/?p=500</guid>
		<description><![CDATA[In Internet marketing it&#8217;s common use to give away free trials.
This marketing strategy is often used in conjunction with membership sites. You can get a free trial period to check out what the membership is all about and then have to decide whether or not to continue your membership for a periodic fee.
Aweber is an [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/06/free-or-low-cost-trial-periods/">Free Or Low Cost Trial Periods?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>In <a href="http://www.onlinemarketingtoday.com/" target="_blank" title="Internet marketing">Internet marketing</a> it&#8217;s common use to give away free trials.<br />
This marketing strategy is often used in conjunction with membership sites. You can get a free trial period to check out what the membership is all about and then have to decide whether or not to continue your membership for a periodic fee.<br />
<a title="You have 30 days to discover all the benefits of fully automated follow up marketing " onmouseover="status='You have 30 days to discover all the benefits of fully automated follow up marketing '; return true;" rel="nofollow" href="http://www.anownsite.com/cgi-bin/u.cgi?ar" target="_blank">Aweber</a> is an outstanding example of this free trial marketing strategy.</p>
<p>The software industry uses the same free trial method. You can download the software package, sometimes in a limited version, and try it for a certain time period, after which the package becomes inactive unless you buy it.</p>
<div><img title="Free or Low Cost Trials" src="http://www.affordable-internet-marketing.com/pics/horse-trial.jpg" alt="trials" width="450" height="285" /><br />
<small>Photo Credit: <a rel="nofollow" href="http://www.flickr.com/photos/thowra/" target="_blank">Thowra_uk</a></small></div>
<p>But let me ask you this question:</p>
<p>How many of the <strong>free trial</strong> software packages did you really test?<br />
And how many <strong>free trial</strong> memberships that you&#8217;ve signed up to, did you really try out?</p>
<p>I bet there aren&#8217;t many.</p>
<p>That is the result of the human behavior. We always want to sign up for every opportunity we see that is of the slightest interest to us, without really asking ourselves if we really NEED it.<br />
People sign up (and buy for that matter) for things they WANT, but may not NEED.</p>
<p>And we only use a paid membership or software package if we really NEED it!</p>
<p>What we are doing by giving away free trials is postpone the difficult burden of making a decision to buy. Therefore, by using free trials, you will end up with tons of prospects who never wanted to buy in the first place.</p>
<p>A better approach may be to offer a low cost trial period, using an offer that is so interesting that you&#8217;re prospects can&#8217;t resist. While at the same time you have them make that difficult decision to pay upfront, however small the fee may be.</p>
<p>This will definitely result in less free subscriptions, but those who do take the trial period, are really interested in your product. And they&#8217;ve already made this difficult decision! In other words, you just <a href="http://www.affordable-internet-marketing.com/2007/11/qualify-your-subscribers/">qualified your subscribers</a>.</p>
<p>My friend Willie Crawford experimented with this. Willie owns a private label version of an awesome  shopping cart system at <a title="Fully operational shopping cart, multiple autoresponders, affiliate management, tracking and safe downloads all in one " onmouseover="status='Fully operational shopping cart, multiple autoresponders, affiliate management, tracking and safe downloads all in one '; return true;" rel="nofollow" href="http://www.anownsite.com/cgi-bin/u.cgi?wcpa" target="_blank">http://ProfitAutomation.com</a> and for a long time he offered a free 30-day trial period.</p>
<p>Now he offers the same time period for only $3.95. That is a real bargain IF you want to try out a shopping cart with build in multiple autoresponders, affiliate program and tracking software.</p>
<p>Willie reports higher conversions. He says:</p>
<blockquote><p>My suspicion is that if they pay ANYTHING for a trial, that makes them feel like they&#8217;re wasting their money if they don&#8217;t use the account, and that&#8217;s what accounts for the increased conversions.<br />
Once they get clients/subscribers into the shopping cart or autoresponder database, there is a pressure to keep using the system.</p></blockquote>
<p>Food for thought!</p>
<p>Whether using free or low cost trials, decent follow up is of the utmost importance. Without a follow up strategy in place, in my opinion free trials are useless. You SHOULD point them to specific places or features that they should try out and you must tell them HOW to use these special features.</p>
<p>Therefore, your follow up serieis must educate the free trial prospects so they learn to use all the features in a short period of time and experience the benefits.<br />
Once you get them to feel these benefits, chances are they&#8217;re sold.</p>
<p>Whenever using either free trials or the super low cost entry period, make sure that it&#8217;s always clear to the client what they have to pay after the initial period is over. Otherwise, you will end up with dissatisfied customers.</p>
<p>You should experiment with both options and see what works best.</p>
<p>Personally, I&#8217;m very curious about the results of such experiments and would really appreciate it if you would share them here.<br />
Post your comments below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/06/free-or-low-cost-trial-periods/">Free Or Low Cost Trial Periods?</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;Free Or Low Cost Trial Periods?&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/06/free-or-low-cost-trial-periods/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="Free Or Low Cost Trial Periods?" url="http://www.affordable-internet-marketing.com/2008/06/free-or-low-cost-trial-periods/" tags="free trials memberships offers software "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=500&type=feed" alt="" />]]></content:encoded>
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		<title>20 Affiliate Marketing Insider Techniques</title>
		<link>http://www.affordable-internet-marketing.com/2008/04/affiliate-marketing-techniques/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/04/affiliate-marketing-techniques/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 22:38:42 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[associate marketing]]></category>
		<category><![CDATA[associate programs]]></category>
		<category><![CDATA[referral programs]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/?p=486</guid>
		<description><![CDATA[Affiliate marketing is one of the easiest strategies to start an online business.
That’s probably why a lot of information is available on the Net about affiliate marketing, much of it for free. And that may also be the reason why affiliate marketing is an immense business and still is growing every day. Even so that, [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/04/affiliate-marketing-techniques/">20 Affiliate Marketing Insider Techniques</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.onlinemarketingtoday.com/affiliate-marketing/" target="_blank" title="Affiliate marketing">Affiliate marketing</a> is one of the easiest strategies to start an <a href="http://definition-of-leadership.com/on-line" target="_blank" title="online business">online business</a>.<br />
That’s probably why a lot of information is available on the Net about affiliate marketing, much of it for free. And that may also be the reason why affiliate marketing is an immense business and still is growing every day. Even so that, once fully exploited, it has become a complex and diverse industry.</p>
<p>The typical learning curve of an affiliate marketer, from starting out to getting very seasoned, is from promoting many products to limiting yourself to only a few, but promote them better and more efficiently. Such maturation is based on experience of what works -and even what works better- and what doesn’t work so well. That is, unless some seasoned affiliate marketer tells you his insider secrets (and yes, such a resource available in here, read on).</p>
<div><img title="affiliate marketing insider techniques" src="http://www.affordable-internet-marketing.com/pics/affiliate-marketing.jpg" alt="affiliate marketing" width="450" height="204" /><br />
<small>Photo Credit: <a rel="nofollow" href="http://www.flickr.com/photos/andrijbulba/" target="_blank">andrijbulba</a></small></div>
<p>Besides that learning curve, there are also new technical opportunities that you want to try out. For example, when they became available some years ago, I’ve experienced a lot with merchant RSS feeds to create online shops and offers fitting remarkably well into my articles. A great resource to start experimenting with this is <a title="5 Stars Affiliate Marketing" href="http://www.5staraffiliateprograms.com/">5 Star Affiliate Programs</a> from Linda Buquet. She’s a very helpful person when it comes to affiliate  marketing.</p>
<p>The development of great keyword research tools is another example.<br />
Now that Overture isn’t available anymore, lots of marketers wonder where to go now to research their keywords. One of the best resources still is <a rel="nofollow" href="http://www.anownsite.com/cgi-bin/u.cgi?wt">Wordtracker</a>, an extremely instructive and very trustworthy keyword resource tool. But there are others like <a href="http://www.keyworddiscovery.com/">Keyword Discovery</a> and <a href="http://www.spyfu.com/">Spyfu</a>.<br />
<a href="https://adwords.google.com/select/KeywordToolExternal">Google Adwords</a> helps you search for keywords based on relevance and even suggests keywords you can use.<br />
With these research tools, you can create keyword-rich ads, links and even articles that will bring in the right traffic to promote your affiliate products.</p>
<p>The development of blogs has opened other ways to generate traffic to your affiliate promotions and capturing email addresses is another biggie. I could write a lot about that issue here, but this morning I<br />
found a highly interesting blog post from Courtney Tuttle, <a href="http://courtneytuttle.com/2008/04/28/introduction-to-lead-blogging/">Introduction to Lead Blogging</a>, discussing this topic. Read what Court has to say. Interesting.</p>
<p>Of course you only promote products that you’ve used yourself and are very satisfied about. You may then create your own little viral reports, discussing the problem that your affiliate product solves and<br />
add some ins and outs about how you managed to do that using the product. Of course your reports link back to the products you promote.<br />
Such reports can be <a rel="nofollow" href="http://www.anownsite.com/cgi-bin/u.cgi?csip">created in a flash</a>.</p>
<p>Of course you don’t forget to use trackers to discover where your traffic is coming from and to redirect readers of your reports to the right web pages. If a destination URL changes over time, trackers make it easy to change the links in your reports.</p>
<p>These are only a few advanced affiliate marketing strategies. There are more!<br />
From a Super Affiliate. That&#8217;s an affiliate who can sell a LOT more of an affiliate product than an average affiliate.</p>
<p>My good friend Willie Crawford is one. As an example, in one recent product launch, he sold over $60,000 worth of a course in the 27 hours that it was available for purchase.</p>
<p>Willie wrote a great report unveiling 20 insider affiliate techniques. It&#8217;s yours, free.<br />
All you have to do is <a href="http://www.affordable-internet-marketing.com/subscribe.php">subscribe to my update list</a> and you will get instructions on how to grab your copy of</p>
<div><strong style="font-face=18px;">20 Insider Techniques Of A “Super Affiliate”</strong></div>
<p>Read it and implement these techniques.<br />
Then come back and let me know what you think of it.<br />
Post your comments below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/04/affiliate-marketing-techniques/">20 Affiliate Marketing Insider Techniques</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;20 Affiliate Marketing Insider Techniques&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/04/affiliate-marketing-techniques/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="20 Affiliate Marketing Insider Techniques" url="http://www.affordable-internet-marketing.com/2008/04/affiliate-marketing-techniques/" tags="Affiliate Marketing associate marketing associate programs referral programs "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=486&type=feed" alt="" />]]></content:encoded>
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		<title>+1% Conversion Rate = 500% More Profits</title>
		<link>http://www.affordable-internet-marketing.com/2008/04/conversion-rates-profits-increase/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/04/conversion-rates-profits-increase/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 13:00:30 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Blogs and RSS]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[michel fortin]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[paul hancox]]></category>
		<category><![CDATA[paul myers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling online]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/?p=485</guid>
		<description><![CDATA[Today you and I HAVE to talk about conversion rates and more profits. Yes, HAVE and I&#8217;ll show you why in a minute.
But first let me explain why improving your conversion rates is so important with respect to more profits. Maybe you are aware of this already, but I just LOVE to write this. Every [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/04/conversion-rates-profits-increase/">+1% Conversion Rate = 500% More Profits</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Today you and I HAVE to talk about conversion rates and more profits. Yes, HAVE and I&#8217;ll show you why in a minute.</p>
<p>But first let me explain why improving your conversion rates is so important with respect to more profits. Maybe you are aware of this already, but I just LOVE to write this. Every time I think about this I see the magic. You should see that too!</p>
<p>And don&#8217;t bother about the details -if necessary, use your own-, this is just an example to show you what exactly happens.</p>
<p>Suppose you have a $50 product and it costs you, one way or the other, $40 to get 100 prospects to look over your sales process.<br />
Suppose, of these 100 visitors, 1% buys your product. The result of such a transaction is $50 revenue, $40 expenses and $10 profits, right?</p>
<p>Now here comes the magic!</p>
<div align="center"><img src="http://www.affordable-internet-marketing.com/pics/conversion-rates-profits.jpg" alt="Conversion Rates and Profits" title="Conversion Rates and Profits" width="458" height="257" /><br />
<small>Photo Credit: <a href="http://www.bigfoto.com/" rel="nofollow" target="_blank">Big Foto</a></small></div>
<p>Imagine, that by making minor changes to your sales process, whatever they are, you are able to get 2 sales per 100 visitors. What happens then?<br />
You just made $100, expenses still are $40, so your profits now are $60 instead of $10!</p>
<p>To put that into perspective: </p>
<div align="center">that&#8217;s <strong>500% More Profit!</strong><br />
for a simple <strong>1% conversion rate increase</strong></div>
<p>See that?</p>
<p>MAGIC!</p>
<p>That is why it is so important to test and tweak your sales process.</p>
<p>Now, the question is: how to increase your conversion rate?</p>
<p>There are so many resources available on the Net. Some tell about testing headlines, others about first paragraphs, images, colors, you know the drill.</p>
<p>But there&#8217;s almost nobody who explains the whole process.<br />
And the <em>most important influence on your conversion rate</em> is hardly discussed (and it&#8217;s NOT your sales page!).</p>
<p>Enter Paul Hancox.</p>
<p>Let me immediately confess that I&#8217;m biased when talking about this marketer. I&#8217;m one of his greatest fans.<br />
I bought his first <a href="http://conversionchick.com" target="_blank" title="split testing">split testing</a> software, which was awesome and therefore also bought his latest and I have his &#8216;Small Changes, Big Profits&#8217; manual available at my finger tips.<br />
If he offers something, I&#8217;ll buy.<br />
Cause he&#8217;s good. Damned good!</p>
<p>And that&#8217;s no wonder.<br />
Because Paul worked in the direct sales (face-to-face) area where order values ran into the thousands of dollars per sale and the conversion rate of sales to appointments was typically 20% to 40%.</p>
<p>And that got him thinking: &#8220;How is it that a $7,000 product can be sold face to  face with a 20% to 40% conversion rate, and yet so many people are struggling to achieve even 1% or 2% (let alone 10%!) on the Internet?&#8221;</p>
<p>The answer was very simple. Paul explains:</p>
<blockquote><p>&#8220;&#8230;the direct sales company for which I worked had a much better grasp of the psychology of <a href="http://www.onlinemarketingtoday.com/" target="_blank" title="marketing">marketing</a> and selling, than many people marketing on the Internet!&#8221;</p></blockquote>
<p>Paul wrote a report about that, very moderately titled: &#8220;The Secrets Of A 10% Conversion Rate&#8221;.<br />
In it, he shares his experiences and &#8217;secrets&#8217;, which will allow you too to achieve such conversion rates.</p>
<p>I&#8217;m reading it, right now.<br />
Haven&#8217;t finished yet, cause this &#8216;report&#8217; is well over 100 pages!</p>
<p>Now, read this carefully -and let me emphasize that I don&#8217;t make a cent writing this-:</p>
<div align="center">This is a MUST HAVE!</div>
<p>If you&#8217;re interested in increasing your profits, you should get a copy.<br />
Now, I could send you over to Paul Hancox&#8217;s <a href="http://www.<a href="http://www.affordable-internet-marketing.com/af/cl.php?id=94">Warrior</a>forum.com/forum/topic.asp?TOPIC_ID=229840">special <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=94">Warrior</a> offer</a>, but&#8230;, </p>
<p>&#8230; Paul sold a couple of resale rights to great marketers.</p>
<p>Copywriter Michel Fortin is one of them.<br />
Paul Myers is another (if you don&#8217;t know him yet, check out the <a href="http://talkbiznews.com/interesting.html">newsletter issue</a> that he put online as a test and subscribe!).</p>
<p>Check them out. </p>
<p>At the moment of writing this, Paul Myers offers this <a href="http://www.talkbiz.com/10percent/">ten percent</a> gem for next to nothing (sorry Michel), but knowing Mr. Myers a bit, that won&#8217;t last long.</p>
<p>Anyway, I don&#8217;t care where you get your copy. Pick your personal favorite.<br />
Just GET IT!</p>
<p>Honestly, if you&#8217;re in the &#8216;make money online&#8217; business, this is one of the best recommendations you will ever get.</p>
<p>Get your copy right now and let me know what you think of it.<br />
Post your comments below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/04/conversion-rates-profits-increase/">+1% Conversion Rate = 500% More Profits</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;+1% Conversion Rate = 500% More Profits&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/04/conversion-rates-profits-increase/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="+1% Conversion Rate = 500% More Profits" url="http://www.affordable-internet-marketing.com/2008/04/conversion-rates-profits-increase/" tags="conversion rates internet marketing make money online michel fortin online marketing paul hancox paul myers sales selling online "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=485&type=feed" alt="" />]]></content:encoded>
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		<title>How To Personalize Your Internet Marketing</title>
		<link>http://www.affordable-internet-marketing.com/2008/04/how-to-personalize-internet-marketing/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/04/how-to-personalize-internet-marketing/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 19:21:28 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[personalization]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/?p=478</guid>
		<description><![CDATA[Whether you&#8217;re building a list of subscribers, prospects or customers, you always have to build a relationship with them, based on credibility and trust. While customers already have trusted you with their money, you still have to prove they were right when they took that decision.
You should use your email follow up series for that [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/04/how-to-personalize-internet-marketing/">How To Personalize Your Internet Marketing</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Whether you&#8217;re building a list of subscribers, prospects or customers, you always have to build a relationship with them, based on credibility and trust. While customers already have trusted you with their money, you still have to prove they were right when they took that decision.<br />
You should use your <a href="http://www.affordable-internet-marketing.com/2008/03/great-email-follow-up-series/">email follow up series</a> for that and you should use personalization in your email messages as I&#8217;ve explained in <a href="http://www.affordable-internet-marketing.com/2007/08/how-autoresponders-work/">How Do Autoresponders Work?</a>.</p>
<p>There a lots of ways to build trust and credibility (I&#8217;ll show you an excellent resource below) and one of them is personalization of your <a href="http://1clickprofitst.com" target="_blank" title="Internet marketing">Internet marketing</a> efforts. Thus you are talking to a friend, like in you and me, person to person. Using an good <a href="http://www.affordable-internet-marketing.com/2007/08/how-autoresponders-work/">mailing list management (autoresponder) service</a> allows you to do just that and, as I will show you below, it&#8217;s quite easy to set up.</p>
<p>I&#8217;m using Aweber as an example, because that&#8217;s the service I&#8217;ve been using for years now, but any other well established service can do the same. Only the names and variables will be different.</p>
<p>Let&#8217;s have a look at your sign up form.</p>
<p>At the very least it contains an email address, but, for reason of personalization, you&#8217;ll want to include a name too.<br />
When your subscriber clicks on the &#8216;Send&#8217; button, these values, together with some others like your unique list number and the return page that you want your subscriber to return to, are sent to Aweber and stored in your database, recognized by your unique list number.</p>
<p>The return page can be personalized, because you can have Aweber send the info back to you. It&#8217;s an option you have to click when you create the web form. The data is added to the URL of your return page, separated by a question mark.</p>
<p><img src="http://www.affordable-internet-marketing.com/images/personalize-emails.png" alt="Personalize Emails" title="Personalization" width="460" height="205" /></p>
<p>All you have to do now is pick up that information. Therefore you&#8217;ll need to change the extension of your return page into .php. Nothing to be afraid of. It works the same as .htm or .html.</p>
<p>Next, all you have to do is extract the name from the variables that were sent back using php. Don&#8217;t ask me how it works, as I&#8217;m not a PHP programmer, far from that. I only use this code at the very top of my page (before anything else):</p>
<p style="padding-left:100px;">&lt;?php<br />
$name = $_REQUEST['name'];<br />
?&gt;</p>
<p>Now, anywhere in the page, just right between any content, I can add the following line:</p>
<p style="padding-left:100px;">&lt;?php echo $name; ?&gt;</p>
<p>and as a result, it will display the name!</p>
<p>Let&#8217;s have a look at my &#8216;thank-you&#8217; page that comes up after subscribing to me email update notifications (which is a good idea to do right now; look at the right in the navigation top). </p>
<p>Here&#8217;s the URL for that page (I&#8217;ll have it opened in a new window):<br />
<a href="http://www.affordable-internet-marketing.com/thank-you.php" target="_blank">http://www.affordable-<a href="http://www.onlinemarketingtoday.com/" target="_blank" title="internet-marketing">internet-marketing</a>.com/thank-you.php</a><br />
It&#8217;s quite standard.</p>
<p>Now let&#8217;s add the variables as Aweber sends them back (they&#8217;ll send more than shown below, but let&#8217;s keep this example simple; it works the same):<br />
<a href="http://www.affordable-internet-marketing.com/thank-you.php?from=Case%40gmail.com&#038;name=Case" target="_blank">http://www.affordable-internet-marketing.com/thank-you.php?from=<br />
Case%40gmail%2ecom&#038;name=Case</a><br />
See that?<br />
Suddenly my name and my email address show up in that page.</p>
<p>That&#8217;s how you personalize your sign up procedure.</p>
<p>Now that your visitor has signed up, you can always use your subscriber&#8217;s name in any page that you send her to, as I&#8217;ve explained in  <a href="http://www.affordable-internet-marketing.com/2007/08/advanced-autoresponder-marketing/">Advanced Autoresponder Marketing</a>.</p>
<p>Depending on your payment processor, you can do exactly the same after a payment process has completed. Just process a test purchase for $0.10 and look in the URL to see what has been send back after a question mark and catch that information using the PHP code above.<br />
It works with Clickbank and PayPal, so you can have the buyer&#8217;s name displayed on your download pages. If you&#8217;re using squeeze pages, it&#8217;s the same process as above.</p>
<p>And that&#8217;s how you integrate personalization into your online marketing efforts.<br />
Easy huh?</p>
<p>By the way, if you want to read more about credibility and trust, you definitely SHOULD read <a href="http://www.thegaryhalbertletter.com/newsletters/2008/The_Last_Protege/The_last_Protege.htm">The Last Protégé</a>.</p>
<p>And if you want to integrate personalized Internet marketing into your e-commerce platform, then you should most definitely check out <a href="http://www.anownsite.com/cgi-bin/u.cgi?rap">Rapid Action Profits</a>, cause that has it all build in. No more scripts, no more code, just fill in the blanks.</p>
<p>Let me know what you think of personalization. Think it&#8217;s useful?<br />
Post your comments below!</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/04/how-to-personalize-internet-marketing/">How To Personalize Your Internet Marketing</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;How To Personalize Your Internet Marketing&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/04/how-to-personalize-internet-marketing/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="How To Personalize Your Internet Marketing" url="http://www.affordable-internet-marketing.com/2008/04/how-to-personalize-internet-marketing/" tags="internet marketing personalization "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=478&type=feed" alt="" />]]></content:encoded>
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		<title>Internet Marketing &#8211; 7 Hours Of DVD training!</title>
		<link>http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 17:23:12 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Events]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[bootcamps]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[seminars]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/</guid>
		<description><![CDATA[There was a lot of noise this week on the social media sites about the SXSW Interactive Festival in Austin, Texas. That event features five days of exciting panel content and amazing parties.
Lots of well-know and unknown people attended the festival and many of them were reporting about their experiences.
I can understand that. I was [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/">Internet Marketing &#8211; 7 Hours Of DVD training!</a></p>
]]></description>
			<content:encoded><![CDATA[<p>There was a lot of noise this week on the social media sites about the SXSW Interactive Festival in Austin, Texas. That event features five days of exciting panel content and amazing parties.<br />
Lots of well-know and unknown people attended the festival and many of them were reporting about their experiences.</p>
<p>I can understand that. I was at the <a href="http://www.anownsite.com/cgi-bin/u.cgi?jvac" rel="nofollow">JV-Alert</a> Live Event twice and it&#8217;s very exciting to meet people and rub shoulders with the experts. Attending such events is by far the best way to build a personal network and to land great joint ventures.</p>
<p>There are a lot of such events and many marketers travel a lot to visit many of them or organize such events themselves. One of them is <a href="http://1clickprofitst.com" target="_blank" title="Internet marketing">Internet marketing</a> expert Derek Gehl.</p>
<p>Only a couple of times a year, Derek accommodates a LIVE bootcamp about <a href="http://www.onlinemarketingtoday.com/" target="_blank" title="Internet marketing">Internet marketing</a>, where he unveils his most closely-guarded Internet revenue secrets to a small, selective group of Internet entrepreneurs. </p>
<div align="center"><img src="http://www.affordable-internet-marketing.com/pics/internet-marketing-singapore.jpg" alt="Internet marketing in Singapore" title="Internet marketing seminars" width="460" height="220" /><br />
<small>Photo Credit: <a href="http://www.flickr.com/photos/snips/" target="_blank" rel="nofollow">* etoile</a></small></div>
<p>Derek has recently visited New York, Sydney, Singapore and other select cities to attend the latest Internet marketing seminars. And he very well realized that not everyone can afford the expenses and time to do the same&#8230;</p>
<p>But that doesn&#8217;t mean YOU can&#8217;t learn the exact formula Derek applies to pull in tens of THOUSANDS of visitors to his sites each and every month, yielding over 19 million dollars in Internet revenue last year alone. Because he just created a special offer for you. </p>
<p>Today, you&#8217;ll be able to obtain the unfair advantage of the Internet income mysteries spilled at this Internet marketing guru&#8217;s seminar &#8211; from the comfort of your own home! </p>
<p>Derek is blowing open the doors to his selective seminar with his &#8220;The Internet Millionaire&#8217;s Protege Bootcamp Videos!&#8221; </p>
<p>6 videodiscs of LIVE footage recorded during his top-secret &#8220;bootcamp&#8221; take you through little-known tactics you will be able to apply to FAST TRACK taking off and growing a spic-and-span Internet business from scratch. </p>
<p>And whenever you already possess a site, Derek reveals you precisely how to pull in more customers than ever before and take your bank account to unprecedented profit-soaring heights! </p>
<p>PLUS, he&#8217;s also throwing in a 167-page profit-planning workbook that teaches you how to apply his profitable strategies, track your progress, and maximize your Internet sales! </p>
<p>To get your copy of these tested techniques now, click here (this offer has expired). </p>
<p>Wishing you success.<br />
<strong><br />
P.S.</strong><br />
Derek is also throwing in a free 30-day membership to his exclusive Internet Entrepreneur Club&#8230; Which means you&#8217;ll have unlimited access to his online building experts &#8212; and can ask them any questions you want &#8212; for  a whole month!<br />
To scoop up this free gift now, Click Here!  (this offer has expired) </p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/">Internet Marketing &#8211; 7 Hours Of DVD training!</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;Internet Marketing - 7 Hours Of DVD training!&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="Internet Marketing - 7 Hours Of DVD training!" url="http://www.affordable-internet-marketing.com/2008/03/internet-marketing-dvds/" tags="bootcamps events internet marketing Internet Marketing Strategies seminars "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=468&type=feed" alt="" />]]></content:encoded>
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		<title>How To Effectively Use One Time Offers (OTO)</title>
		<link>http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 22:34:42 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[one time offer]]></category>
		<category><![CDATA[one time offers]]></category>
		<category><![CDATA[OTO]]></category>
		<category><![CDATA[special offers]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/</guid>
		<description><![CDATA[One Time Offers, in short OTO&#8217;s, are special offers, that you present to your customers and prospects while they are ready to spend money in a sales process.
What make OTO offers so special is their uniqueness and the time pressure. The latter is added to the offer in an effort to create the highest sense [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/">How To Effectively Use One Time Offers (OTO)</a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong>One Time Offers</strong>, in short OTO&#8217;s, are special offers, that you present to your customers and prospects while they are ready to spend money in a sales process.</p>
<p>What make OTO offers so special is their uniqueness and the time pressure. The latter is added to the offer in an effort to create the highest sense of urgency that should lead to an impulsive decision, where the choice is either to accept the one time offer immediately or to never see it again.</p>
<p>Now, you may argue about this One Time Offer definition, but this one will do for the point I want to make.</p>
<p>Because I see sooooooo many OTO&#8217;s these days.<br />
My guess is that many marketers advocate them as a Deus Ex Machina for every free or low priced offer to at least make some money somewhere. Giveaways, $7 dollar scripts, squeeze pages, etc., OTO&#8217;s everywhere.</p>
<div><img title="special offers" src="http://www.affordable-internet-marketing.com/pics/one-time-offers.jpg" alt="one time offers" width="457" height="266" /><br />
<small>Photo credit: <a rel="nofollow" href="http://www.flickr.com/photos/babasteve/" target="_blank">babasteve</a></small></div>
<p>Only recently a well known marketer persuaded me to join a new giveaway event. During the sign up process I had to wade through 2 OTO&#8217;s and just as I was ready to download my first gift, another set of one time offers passed my screen.<br />
Result?  I immediately unsubscribed without downloading anything! Opportunity missed, game over!</p>
<p>Why?</p>
<p>Because it&#8217;s a GIVE AWAY. That means, giving away something, NOT offering one special offer after the other, hoping to make money somewhere along the road.<br />
Many times the desperation to make some bucks is dripping from the OTO as it is often nothing else than a bag full of manure from the PLR Zoo. How do the organizers expect to sell that during such an event?<br />
It&#8217;s just not the intention of a giveaway, where visitors expect to download a free gift.</p>
<p>These people do not realize what the real purpose of an OTO is. It simply is an up-sell of some sort.</p>
<p>&#8220;So Case, then let me ask you&#8230;</p>
<p><strong>what IS the best moment to offer an OTO</strong>?&#8221;</p>
<p>Fair enough. And here&#8217;s my simple answer:</p>
<div style="font-weight:bold; font-style:italic; font-size:16px;color:#AA0000;">When your prospect&#8217;s &#8216;defense shields&#8217; are down.</div>
<p>During a sales process, where they already have overcome the difficult and very painful decision to spend their money. In this situation, they&#8217;ve ALREADY stepped over the huge trust and &#8217;spend-money&#8217; thresholds, which are just human nature defense systems.</p>
<p>Mind you, there&#8217;s still resistance to overcome, but in their mind that hurdle has been taken. They liked your initial offer and did exactly what you wanted them to do.</p>
<p>That means, that your <strong>One Time Offer should closely relate</strong> to that what made them decide to step over that threshold. It needs to have instant appeal, so the headline needs to get right to the <a href="http://www.copyblogger.com/persuasive-writing/">heart of the reader&#8217;s emotions</a>. You only have a short time to make that crucial impact.</p>
<p>The <strong>price of your OTO</strong> should not exceed the price of your original product -a bit less is better-, because that would take more effort and persuasion to sell. There&#8217;s a small line you can walk between adding an extra sale and getting the prospect&#8217;s defense shields up again. Your OTO should be a sort of impulsive buy as your prospect sees in one blink of an eye that it&#8217;s a valuable addition and below his buying thresholds.</p>
<p>Remember, we&#8217;re discussing an offer which will not come along again. If  your OTO has something to make it unique or special in some way it will definitely strike a chord with the prospect. If, on the other hand, they have a feeling that it doesn&#8217;t matter to miss this one, because several others are selling this too, then your OTO is useless.<br />
This implies, that general affiliate products or widely distributed PLR products <strong>won&#8217;t do as an OTO</strong>, since too many others are selling the exact same product.</p>
<p>So, what are <strong>good OTO offers</strong>?</p>
<p>Short reports with high value information closely related to the product sold are ideal for one time offers.<br />
Or, if you&#8217;re selling a great information product, adding some sort of distribution rights, like resell or master resell rights.<br />
The same applies to video and audio products that explain what the bought product can do and what the user can achieve using it. In such cases, it is always a good idea to include a PDF transcript with audios and videos as not everyone likes them that much. Providing the PDF as comfortable reference may entice them to buy if the information is crucial to them.</p>
<p><strong>Cross One Time Offers</strong> are great too.<br />
If you have two products complementing each other and  priced exactly the same, it&#8217;s a great strategy to use each product as a one time offer after the purchase of the other one. Doing so, you probably make much more sales for both products together than you would have made had you just offered them sepearately in the usual way.</p>
<p>These are all great one time offers and there&#8217;s a good chance of selling them in these circumstances. To avoid buyers remorse afterwards don&#8217;t forget to emphasize that they&#8217;ve made the right decision in your &#8216;thank-you&#8217; pages.</p>
<p>There you have it. Now, you could argue that an OTO could also be presented during a sign up process. Personally I doubt that very much, because the nature of a subscription process does not involve money, so the decision to hand over just an email address is easier to take. In this case it&#8217;s better to offer another subscription, reason why co-registrations work well during this process.</p>
<p>Finally, I realize that this is my opinion. That means the reality could be very different, so my sincere advice is: test, test and test again. Especially when you work outside the <a href="http://www.onlinemarketingtoday.com/" target="_blank" title="Internet Marketing">Internet Marketing</a> niche, results can vary a lot. Again, test it.</p>
<p>But if you keep the rules above in mind, you can&#8217;t go wrong.<br />
Or&#8230;<br />
do you think differently? Do you have additions, remarks?<br />
Post your response below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/">How To Effectively Use One Time Offers (OTO)</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;How To Effectively Use One Time Offers (OTO)&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="How To Effectively Use One Time Offers (OTO)" url="http://www.affordable-internet-marketing.com/2008/03/effecive-one-time-offers/" tags="one time offer one time offers OTO special offers "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=466&type=feed" alt="" />]]></content:encoded>
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		<title>How To Maximize Your Forum Posts Results</title>
		<link>http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 03:31:12 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[building lists]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[posts]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/</guid>
		<description><![CDATA[Posting to forums is a great way gaining exposure for whatever you want. Could be an affiliate landing page, squeeze page, sales page, whatever.
But let&#8217;s be honest. If you&#8217;re smart, I mean really smart, the ultimate goal of each and every of your forum posts is to get as many people to subscribe to your [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/">How To Maximize Your Forum Posts Results</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Posting to forums is a great way gaining exposure for whatever you want. Could be an affiliate landing page, squeeze page, sales page, whatever.</p>
<p>But let&#8217;s be honest. If you&#8217;re smart, I mean really smart, the ultimate goal of each and every of your forum posts is to get as many people to subscribe to your list!</p>
<p>Sending them to whatever page is sending them to an ad, having them sign up is running an <a href="http://www.onlinemarketingtoday.com/" target="_blank" title="online business">online business</a>.<br />
Posting to forums is a very fast and powerful way to expand your list of subscribers in as little as 5 minutes. Here&#8217;s how you do that.</p>
<p>You can find forums about your niche very easily. Just Google the following:</p>
<p>+”your niche” +forum</p>
<p>or</p>
<p>+”your niche” +&#8221;discussion board&#8221;</p>
<div align="center"><img src="http://www.affordable-internet-marketing.com/pics/forums.jpg" alt="forum posting maximized" title="Forum Posts" width="460" height="230"  /><br />
<small>Photo Credit: <a href="http://www.flickr.com/photos/wili/" target="_blank" rel="nofollow">wili_hybrid</a></small></div>
<p>The strategies presented in here are usually acceptable on most forums, but you definitely want to know what’s permitted and what’s not, particularly when it comes to solicitations. Therefore, you must check the posting guidelines for each forum before you post.</p>
<p>Here are some quick and easy ways to get pre-qualified traffic flowing your way:</p>
<p><strong>Ask for suggestions or advice.</strong><br />
Suppose you’ve written an article on your site entitled “15 Ways to Put the Romance Back in a Relationship.” You could make a post asking folks to check out the article and see if you missed anything. Or you can ask for additional points to add to your article. Of course you’ll have your opt in box at the end of the article with a compelling offer.</p>
<p>Let’s say you’ve written an article on losing weight quickly. You could post a message like this: “If you had to lose 5 pounds in 2 weeks for a wedding, how would you do it?”</p>
<p>It’s a great way to get both input and exposure for your article. You may also get other publishers who are interesting in your content for their <a href="http://articlesboy.com" target="_blank" title="ezines">ezines</a>, leveraging that content even more.</p>
<p><strong>Ask for a critique.</strong><br />
If you don’t mind getting honest feedback, many people will end up subscribing to your list. It’s a more indirect and acceptable way to ask people to check out your site without blatant advertising. Plus, the feedback they give you may help to make your squeeze page even more compelling. Ask them if it would persuade them to give it a try, assuming they were in your target market (of course you already know they are by the forum you selected). And if they say no, ask them why. You can get valuable information on what they want (and don’t want) this way.</p>
<p>There are two types of forums where you should ask for critiques: the niche forum itself and a marketing forum. You’ll likely get more sign-ups from the niche forum, and good advice to test out from the marketing forum (although you’ll get some opt ins there as well).</p>
<p><strong>Ask your market what they want.</strong><br />
It’s one of the best ways to develop products and services they’ll buy and give you ideas for articles, autoresponder content, your blog posts, whatever you need.</p>
<p>The way you would use this technique to get them to subscribe is to post something like, “what’s your biggest question about building a web page?” Or “what’s the single most important thing you’d like to know about brewing your own beer?”</p>
<p>Don&#8217;t forget to ask if they&#8217;re willing to pay for solutions to their problems and have them give you an indication of how much they would be willing to pay. Powerful stuff!</p>
<p>Let them know you’ve already answered 7 questions (your 7 step mini-course loaded in your autoresponder), for example. Then they’ll be more likely to sign-up. Make sure you point out that you’ll add to your mini-course with the answers to the questions they’ve provided, and that they’ll get answers to the existing questions in your mini-course PLUS the new ones when they subscribe. Everybody wins!</p>
<p><strong>Offer a checklist or video tutorial.</strong><br />
If someone asks how to research a niche market, give them a checklist of steps they can take. Or make a Camtasia tutorial video showing them how. Now that you’ve got them to your site, you’ll want to “make them an offer they can’t refuse.”</p>
<p><strong>Offer a list of <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=2" rel="nofollow">resources</a>.</strong><br />
In addition to checklists, resource lists with website URLs make a great site for them to bookmark! Make sure you supply more than just links. Make it a huge info-page of information. A collection of resources, links to everything you have &#8211; articles, video, audio, your blog, other useful sites, tools, you name it.</p>
<p><strong>Solve a problem or give some help.</strong><br />
If someone asks for help or asks a question, offer your experience and try to help them. But to maximize your odds of getting both the asker of the question and everyone else who reads the post to subscribe to your list, try to phrase your answer in one of the following two ways:</p>
<ol>
<li>Give them tips, techniques, shortcuts, secrets, anything that offers both promise of exclusive information and fast results. A shortcut to success.</li>
<li>Whenever possible, supply them with specific results. Think about it. When you want to learn how to bowl a perfect game, you go to someone who has bowled a perfect game. When you want to know how to sing with a perfect pitch, you seek out someone who’s already mastered that skill. If you want to lose 10 pounds, it carries more weight (no pun intended) if the person guiding you has actually lost 10 pounds. Do you see where I’m going with this?</li>
</ol>
<p>And by helping them, maybe -just maybe- they’ll click on the link in your signature to check out your website. If you direct them to a blog post or article you wrote to answer their question, they’ll be even more likely to investigate.</p>
<p>There you have it. Surefire ways to get the max out of your forum posts. </p>
<p>In a next post, I will reveal a sneaky but completely ethical way to virtually guarantee you get an onslaught of new subscribers, so <a href="http://www.affordable-internet-marketing.com/subscribe.php">stay tuned</a>.</p>
<p>Meanwhile, post your thoughts below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/">How To Maximize Your Forum Posts Results</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;How To Maximize Your Forum Posts Results&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="How To Maximize Your Forum Posts Results" url="http://www.affordable-internet-marketing.com/2008/02/maximize-forum-posts-results/" tags="building lists forums link building posts "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=460&type=feed" alt="" />]]></content:encoded>
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		<title>875+ Million Online Shoppers &#8211; Time For Your Own Free Online Shop!</title>
		<link>http://www.affordable-internet-marketing.com/2008/02/your-online-shop/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/02/your-online-shop/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 17:36:18 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[online shops]]></category>
		<category><![CDATA[online stores]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/2008/02/your-online-shop/</guid>
		<description><![CDATA[According to the latest Nielsen Global Online Survey on Internet shopping habits, over 875 million consumers have shopped online.
How many of these 875 Million landed in your shop?

Image Credit: untipografico 

It also reports more than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/02/your-online-shop/">875+ Million Online Shoppers &#8211; Time For Your Own Free Online Shop!</a></p>
]]></description>
			<content:encoded><![CDATA[<p>According to the latest Nielsen Global Online Survey on Internet shopping habits, over <a href="http://www.nielsen.com/media/2008/pr_080128b.html">875 million consumers have shopped online</a>.</p>
<div align="center">How many of these 875 Million landed in <strong>your shop</strong>?</p>
<p><img src="http://farm3.static.flickr.com/2199/2234410159_12a278801b_o.jpg" alt="Online Shops: Do You Have One?" title="Online Shops: Do You Have One?" width="450" height="296" /><br />
<small>Image Credit: <a href="http://www.flickr.com/photos/eltito/" target="_blank" rel="nofollow">untipografico</a></small> </p>
</div>
<p>It also reports more than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years.</p>
<p>That&#8217;s impressive!</p>
<p>Are you prepared for this? Do you have your own online shop?</p>
<p>If you haven&#8217;t, why not?</p>
<p>There are many advantages.</p>
<p>And there&#8217;s an opportunity to have your own online shop within minutes, featuring over 28 MILLION products from over 1,300 merchants who offer their products through Commission Junction, LinkShare, LinkConnector and ShareASale (plus a few others).</p>
<p>All these products are put in a huge database from where you can select on keyword or brand, generate some code to put on your site and presto&#8230; you have an online shop, updated in real time.</p>
<p>Or &#8230;</p>
<p>&#8230; you can have little snippets with a few products displayed in the sidebar of your blog or site. Or use them instead or in conjunction with Adsense ads.</p>
<p>Many options available.</p>
<p>More info is at <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=21" rel="nofollow">Your Online Store In Minutes</a>!</p>
<p>Check it out and let me know what you&#8217;re thinking about this development.<br />
Do you have your own online shop already?<br />
Do you think it will be valuable to have one in the near future?</p>
<p>Post your comments below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/02/your-online-shop/">875+ Million Online Shoppers &#8211; Time For Your Own Free Online Shop!</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;875+ Million Online Shoppers - Time For Your Own Free Online Shop!&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/02/your-online-shop/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="875+ Million Online Shoppers - Time For Your Own Free Online Shop!" url="http://www.affordable-internet-marketing.com/2008/02/your-online-shop/" tags="online shopping online shops online stores "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=447&type=feed" alt="" />]]></content:encoded>
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		<title>How You Can Benefit From Online Business Ignorance</title>
		<link>http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/</link>
		<comments>http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 02:03:01 +0000</pubDate>
		<dc:creator>Case Stevens</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Internet Money]]></category>
		<category><![CDATA[Opportunities]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[off line business]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/</guid>
		<description><![CDATA[I just finished a website for my sister in law. To promote her beautiful paintings, she wanted a website. I created a simple one using Wordpress as a content management system and using the default template. She&#8217;s very happy with it and sends everyone she meets over to her new site.
She had one remark though.
As [...]<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/">How You Can Benefit From Online Business Ignorance</a></p>
]]></description>
			<content:encoded><![CDATA[<p>I just finished a website for my sister in law. To promote her beautiful paintings, she wanted a website. I created a simple one using Wordpress as a content management system and using the default template. She&#8217;s very happy with it and sends everyone she meets over to her new site.</p>
<p>She had one remark though.</p>
<p>As an example, just to show her what the options of Wordpress as a content management system are, I put a link in her blogroll to a site from her friend.</p>
<p>She told me to take that down!<br />
&#8220;But why?&#8221; I asked her.<br />
&#8220;Because you don&#8217;t link to competitors&#8221; she answered. That was what she was told at the club. And she believed it.</p>
<p>So I had to explain to her how the online world works. She thought it was a lot of work for someone completely new to it and asked me to do that for her. I promised to help her with that. Could have asked her for money, but she&#8217;s too nice and she&#8217;s my brother&#8217;s wife and he helps me a lot too. <img src='http://www.affordable-internet-marketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>On another occasion, a friend asked me how he could promote his construction company on the Internet. He thought that a website was a static thing, like his brochures and he had absolutely NO idea how to interact with visitors.<br />
We talked about some ideas and he really became enthusiastic. He&#8217;s working on these ideas and some back-end products. We&#8217;re going to set up a website for him soon.</p>
<p>I&#8217;ve had conversations like that many times. I mean hundreds of times, really. Because most business people simply do NOT know how to build an <a href="http://www.onlinemarketingtoday.com/" target="_blank" title="online business">online business</a>. </p>
<div align="center"><img src="http://farm3.static.flickr.com/2201/2112027813_dcd623dd5e_d.jpg" alt="Online Business" title="Online Business: They Don't KNOW!" width="450" height="300" /><br />
<small>Image Credit: <a href="http://www.flickr.com/photos/richard_collinson/" rel="nofollow" target="_blank">The Irascible Fairy</a></small></div>
<p>The have absolutely NO idea how to drive traffic to their sites, how to catch email addresses, what to send to subscribers and how to market their own products or services. They don&#8217;t think outside the box and all they see is what they&#8217;re already doing for years and years.</p>
<p>Now, listen closely&#8230;</p>
<div align="center">THAT&#8217;S WHERE YOU COME IN!</div>
<p>If you have some idea on how to run an <a href="http://definition-of-leadership.com/on-line" target="_blank" title="online business">online business</a>, then you can make a lot of money helping off line business people setting up profitable websites for a monthly fee.</p>
<p>It&#8217;s so simple: you study their business, find a hook to create a fast info product and then set up the website, squeeze page, autoresponder series and start promoting it.</p>
<p>This may seem so obvious to you, but off line business people just don&#8217;t know how to do this!<br />
YOU do! And helping them generates a nice recurring monthly income for you!</p>
<p>Want to know more details?</p>
<p>Then <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=20" rel="nofollow">download this special report</a>, showing a really easy system where you can start with just a little basic online marketing skill and start collecting 1,000 or 1,500 dollar checks today for your skill from local business owners.</p>
<p>Don&#8217;t procrastinate. <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=20" rel="nofollow">Download now</a> and please, let me know what great opportunities you see here.<br />
Post your comments below.</p>
<p>This is a post from <a href="http://www.affordable-internet-marketing.com">Affordable Internet Marketing</a>, http://www.affordable-internet-marketing.com by <a href="http://www.casestevens.com/">Case Stevens</a>.<br/><br/><a href="http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/">How You Can Benefit From Online Business Ignorance</a></p>
<hr /><div align="center"><div style="border:2px solid #4A7BB5; padding:15px;width:400px;text-align:left;">1. You should follow me on Twitter <a href="http://www.affordable-internet-marketing.com/af/cl.php?id=81" rel="nofollow">Here</a><br /><br />2. Then, you can <a href="http://twitter.com/home/?status=RT @CaseStevens&nbsp;How You Can Benefit From Online Business Ignorance&nbsp;-&nbsp;http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/">RETWEET this Post</a><br /><br />3. Share this post by clicking the button: <script type="text/javascript" class="owbutton" src="http://www.affordable-internet-marketing.com/button_5999"  ad="no" title="How You Can Benefit From Online Business Ignorance" url="http://www.affordable-internet-marketing.com/2008/01/how-you-can-benefit-from-online-business-ignorance/" tags="local business make money online off line business online business "></script></div></div><hr /><img src="http://www.affordable-internet-marketing.com/?ak_action=api_record_view&id=445&type=feed" alt="" />]]></content:encoded>
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