Nowadays, e-commerce has become a popular way of doing business.
However, with the increase of fraud, scams and credit card theft, many consumers have become wary about shopping online.
You must therefore find a way of assuring prospects of their safety when shopping on your site.
Here are some tips which will help you establish trust with your customers and prospects.
- Provide sufficient information
Make sure your prospects have all the information they need to make a decision. Without exaggerating, show them exactly how your products and services can meet their needs. Check if the price displayed is current. If they decide to buy or sign up for anything, make sure there are clear instructions showing them what to do next.
- Use credible payment processors
Customers are usually apprehensive about making payments online, especially if they are not familiar with the merchant-services provider. To put them at ease, you need to use recognized payment processors such as Google Checkout or PayPal. Such services have features such as chargebacks which assure customers of their security.
- Partner with credible brands
In case your business or brand is relatively unknown in the market, you can win the trust of prospects by associating yourself with brands which are recognized and respected. For instance, you could apply for accreditation with the Better Business Bureau (BBB). When visitors see the BBB logo on your site, they will have more confidence in your brand. You could also consider starting an affiliate program and inviting popular sites to promote your products and services for a commission.
- Offer excellent customer service
If the quality of your customer service is poor, prospects will lose confidence in your brand. To offer excellent customer service, you should first know your product thoroughly. This way, you will be able to answer any question comprehensively. When dissatisfied customers send you an email or contact you via social media, assure them that their problems will be addressed in the shortest time possible. If a prospect makes an order, it would be advisable to call them to confirm. When they see your commitment to online security matters, they are likely to make more purchases in future.
- Display testimonials on your site
A testimonial is a very powerful marketing tool for any business. Make sure you display any positive reviews received from customers, blogs or newspapers on your site. This will enhance your credibility and boost your reputation. However, avoid the temptation of creating fake testimonials.
- Interact with your audience
You need to add a personal touch to your online presence. Customers will have more confidence when they know they are dealing with a real person, and not a machine. One of the best ways of interacting is through a blog where you can offer useful information and updates, and receive comments from customers. You could also consider engaging prospects on social media sites such as Twitter or Facebook.
How about you. How are you building customer trust?
Post your comments below.
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