Branding: Dare To Be Different?

It was back in 1986 when I was touring the US as a guest of IBM, together with some 30 other IBM users from my country. We visited many plants to learn about the latest developments that IBM would soon present us.

The trip went from New York, Poughkeepsie, Dallas, Tuscon and San Jose to our final destination: San Francisco.

During these 12 days, my IBM account manager, neatly dressed like his colleagues, was my model host.
He took care of all the things I needed. And of the things he thought I needed. No effort was too much. The perfect business partner, everything according to the book.

Until, towards the end of the trip, he showed he was only human.

Right there, in San Francisco, we went for a stroll, just the two of us. And then he bought this plaque, showing S.S.D.D.

‘Same Shit, Different Day’.

I often recall that moment when I see the next Internet marketing offer. Everything according to the book. Same pattern, same formula. ‘Same shit, different day’.

Now, I’m the first person to plead guilty. It’s what I have learned to do. It’s what I’m told is the most effective way to sell. And yes, it also works.

But there’s a breeze of fresh air if you once in a while meet a person who’s doing things differently.

I’ve met such a person and I want you to meet him too. More importantly, I encourage you to learn from him.

The first time I heard about him was back in April/May at the Warrior forum.
It was a specific word he used that triggered me: Pluck!
I didn’t know the meaning of that word and I really hate that. So I popped up my free WordWeb dictionary and learned the meaning of pluck.

In the following weeks, I saw his avatar and I wasn’t happy with that, because I like to know and see the person I’m dealing with.

But the avatar established one thing: once you’ve seen it, you wouldn’t forget it. It’s called Branding!

Then, back in August/September, I met this guy again in The Internet Marketing Inner Circle.

I was the project leader of “20 Ways To Make $100 Per Day Online” and he contributed a chapter.

And suddenly, without anyone asking for it, there was a sales page.
He created it. And he was very helpful with a lot of other things, like an excellent press release.

This man was one of the nicest guys I’ve ever met and very, very helpful. He even improved a sales page I used for one of my products.


I still didn’t know who he really was.
Yes, I read his branding story, but who was the real person behind this?
The longer I worked with him, the more I longed for this burning question to be answered.

I found out yesterday!

Because I read his new report called: “My Secret Identity!”

It’s good. No, it’s outstanding. I recommend you get your copy right now and learn how to separate yourself of the crowd.
Could save you lots of money and, if applied correctly, can make you famous.
It worked for him! And it only took him half a year to brand himself.

Check it out. Get your copy of “My Secret Identity!”

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2 thoughts on “Branding: Dare To Be Different?

  1. Case Stevens says:

    You’re right Ashwin, it should be done carefully and that’s why I often refer to people who have branded themselves successfully, like the person I was talking about in this post. 🙂

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