Branching your business into the online world can be a very profitable and rewarding venture. You could potential reach customers across the globe otherwise unknown to you.
However, with so much competition, it can be difficult to stand out and get the attention you deserve.
Fortunately, here are 3 ways to make your brand stand out online:
- Create engaging content.
One of the key ways to make your brand stand out online is to have unique and relevant content to share with your audience.
However, to create the perfect content for your audience, you first have to do plenty of research to understand your followers better. By understanding exactly what your audience is looking for and what problems they face, you will be able to craft content with a narrow focus that will catch their attention and be meaningful to them.
When creating content for your website or blog, you need to focus on videos, images, written pieces, and podcasts. Depending on your audience, some content may be more popular than others, although you should always offer a variety to appeal to more people.
Images are quick ways to share a variety of messages, and they are quickly shared among audience members. Written pieces can give a voice to your business and more thorough explanations of what you have to offer.
Podcasts are becoming more popular as well, as they are free to your audience and you can provide anything from interviews to anecdotes to instructions.
Photo Credit: Nicholas_T
If you want to be a big hit online, you could focus on creating videos. Videos showcasing your products and services, or other topics related to your niche, can bring in customers and encourage sales.
Fortunately, you can easily download old content to create new content to share with your audience. For example, you can use a converter from YTD to download your old content and then put together a video of your most popular posts.
- Make your content easy to share.
Once you have your content posted on your website or blog, always make sure that your content is easy to share.
Fortunately, you can often add social media sharing buttons to the bottom of blog posts. Facebook and Pinterest are excellent platforms to engage your audience in sharing your great content as both are built for sharing items again and again.
By making it easier for people to share your content, you will increase brand awareness. However, there are a number of different reasons why your content may not be shared like you want, so it’s important to be vigilant and strategic.
When encouraging people to share your content, especially through social media platforms, just remember that you should share content as well. When companies focus too much on themselves, it can turn consumers away as always being a sales pitch.
However, by sharing relevant content from other sources with your audience, people will want to engage with you more. If your audience is willing to spend more time with you and your business, this will benefit you both exponentially.
Sharing content from other sources is also an excellent way of networking with important figures in your niche.
- Interact with your audience on a regular basis.
To make yourself stand out, it’s crucial that you regularly interact with your audience. Whenever you see comments left on your posts, try to respond to them as much as you can.
The most memorable online interactions between businesses and their audiences occur on social media when a consumer comments, questions, or complains and the business responds appropriately with respect and perhaps a dash of humor in a timely manner.
By continuously engaging with your audience, you will help build trust and meaningful conversation.
When there are too many comments to respond to, you may only choose so many to handle.
However, if customers ask questions or make complaints, you should always make it a priority to respond as quickly as possible and as positively as possible. By taking care of inquiries and complaints, you can fix problems before they become more serious. Often consumers will even share positive and negative social media experiences with their friends.
Take complaints and turn them around so your customer can brag about your business’s customer service skills.
It is also very important to regularly thank and reward your followers. By showing your appreciation, you will help build brand loyalty. A good product or service is best backed up by engaging and helpful people, and in turn your audience will appreciate being valued.
With these 3 methods, you can make yourself shine when working online. By producing quality content and interacting with your audience, you can help reach your business goals.
Remember to respect IP: http://www.stopfakes.gov/consumer-tools/ip-resources-educators-and-youth/
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