Many bloggers, while creating great content, have troubles with blog marketing.
Or they neglect it.
Which is a pity, because they won´t get too many eyeballs on their content. Blog marketing certainly would help increase the number of visitors.
So, if you need more blog visitors, listen up and enjoy!
10 Free Ways to Market Your Blog
Blog marketing is essential for any blogger who is seriously seeking better search engine ranking and increased readership.
We all know that paid advertising can also accomplish that end, but if you’re on a shoestring budget and can’t afford to go that route, never fear. There are plenty of other effective blog promotion methods that won’t cost you a penny.
Here are 10 free blog marketing techniques you can use to increase your blog’s visibility:
One of the most natural ways to market your blog is to write guest posts for other blogs in your niche. Many bloggers accept guest posts from fellow bloggers, providing free, easy advertising for your blog. You might even arrange to trade guest posts with other bloggers whose topics are similar to your own. This can be an excellent way to become better-known within your niche. Just be sure to follow the blogger’s posting guidelines.
Blog promotion through social media sites like Facebook, Twitter, LinkedIn, Google +, Tumblr, and Pinterest can bring real value to your blog marketing plan. While these social networking sites all differ somewhat, one thing they all have in common is that they get the word out about your blog. By publishing links to your posts -and sometimes even sparking conversations around them- they let other users share your posts with their own networks, helping your influence grow.
Social bookmarking sites like Digg, Del.icio.us, and StumbleUpon, and social information networks like Diigo make it easy for you and others to share your content. Make sure you share other people’s content, too, though, or your sharing might appear self-serving.
Content marketing via free article directories is often valuable for blog promotion. Readers who are searching for blogs in your niche and who appreciate the expertise you demonstrate in your articles will be happy to visit and recommend your blog to others.
Blog and Forum Commenting
Thoughtful commenting on other relevant blogs and forums makes others notice you. Be sure your comments add value and actually help readers. Commenting can be a great way to develop an organic -and loyal- following for your own blog.
Online Press Releases
Another great blog promotion method is to brainstorm an interesting story and then write a free online press release about your blog. Perhaps you can host a free giveaway, promote your latest tutorial, or announce an upcoming event.
A helpful trick for drawing attention to your blog is participating in blog carnivals. If you can’t find a suitable carnival, you may want to start one of your own. Blog carnivals are a great way to draw other bloggers and their readers to your blog.
Photo Credit: Leandro’s World Tour
Start by posting a blogroll of your own in your sidebar, adding links to other quality blogs in your niche. Often that’s all it takes for your linked-to bloggers to return the favor. If you’d rather not take the chance, though, simply suggest a reciprocal blogroll link arrangement to bloggers whose blogs are similar to yours in content and authority.
Social Sharing Buttons
One of the easiest blog marketing techniques is adding social sharing buttons to your blog. Make sure they’re visible at the top or bottom of every post. It’s a no-maintenance way to attract attention. Social networking and social bookmarking buttons will make it easy for readers to share your posts with a single click. When they don’t have to jump through too many hoops to share your content, your readers will do it more often.
Experiment with the above blog promotion techniques to find the ones that work best for you. Evaluate your results and adjust your blog marketing strategy accordingly. At zero cost, you should soon find your organic traffic and blog subscriptions picking up.
Do you have remarks or do you know more blog marketing techniques?
Post them below.
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