Ideas on How You Can Analyze Competition Websites

Being able to understand how hard it is to reach the top 10 rank in Google for a selected keyword is probably one of the most crucial skills that you should obtain when talking about creating niche websites.

What you should note however is that this is not one of the easiest skills to learn, more so to master. This is because choosing keywords that are hard to rank is one of the main reasons as to why many niche websites are failing.

There are still a lot of people out there who lack the ability to analyze the top 10 keyword results in Google effectively. Most of them just do not have the discipline enough as they just go for low competition keywords.

What makes this skill ideal is that it can be acquired through experience, studying seriously and great effort. In this post, I am hoping to provide some insight on how you can effectively analyze the top 10 results within Google for your keyword.

I would like to point out however that it is not about the number of competitors in Google that I am talking about.
For some weird reason, people are still putting in their keyword into Google and take a look at the pages in competition in order to make an analysis on how difficult it is for a keyword to rank. Even if the exact match results are being looked at, the information that you are acquiring is still misleading.
Stop this kind of effort if you are still doing this now, as this tells you nothing exactly on how hard it is going to be in the first page of Google in the high speed Internet.

Below are some ranking factors and criteria that you should consider when analyzing the competition:

  • Title is Optimized – keyword is present in the title
  • Relevant Content – keyword is present in the content
  • Page Links – amount of links present to the ranking page
  • Content is Targeted – site has the chosen keywords in abundance or keywords have just been mentioned a few times
  • Site Links – amount of links present within the root domain of the website
  • PageRank in Google – present page rank
  • Authority Links – .edu, .gov, DMOZ
  • Age of Site – age since site has been live

It is certainly possible to go much deeper and start taking a look at things. But it can get quite troublesome and cumbersome in the long run. Since I enjoy finding ranking pages that only have fewer than 10 or no backlinks, I am not worrying much about anything else.

analyze competition
Photo Credit: TheChanel

The Importance of Relevant Content
Relevant content is one of the main factors that will help in ranking sites. I cannot stress enough how important it is to determine whether a ranking site is targeting your keyword or not or whether they just happened to mention it.

The reason behind this is simple, if a competition’s website has a keyword that is ranked by accident, you can be more confident in outranking them with targeted links and content.

There are more than millions of keywords out there today that are ranking many websites that may not be even utilizing their chosen keyword within the title of their pages. This is one of the biggest signs that they have a weakness you can exploit.
That is why even if their website has a high PR with a lot of links to other ranking pages, if the website is not using their targeted keyword correctly, then you still have a chance of outranking them easily.

Kenneth Javellana writes on various topics such as technology, the business world and the Internet at Broadband Expert.

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