Page optimization is always at forefront of any SEO endeavor. This fact could not be more evident in Google’s very own initiative, the AMP (Accelerated Mobile Page).
Aptly named, its advent is an obvious tell-tale sign that mobile page speed is very much important (much like its desktop counterpart), and is connected to Google’s and every webmaster’s major priority: the best user experience.
After all, page load speed is a vital determinant of user engagement. Any delay in mere seconds could cost you numerous potential clients (as much as 61%, to be exact) and, ultimately, your chances to rank high on the mobile SERPs for your target keywords (due in part to the high bounce rates that result from it as well).
What’s good is that Google has freely given the tools to address mobile page speed issues with the said open source solution.
The Importance of Accelerated Mobile Page
Like their traditional desktop counterparts, mobile pages have to pull information from varying hosts. While they load, they have to call plugins, videos, ad trackers, scripts, etc. This already affects the loading speed of the said page, what more if the fact that mobile devices often do not have the necessary processing power to render it in an optimal way is considered? This is the primary reason why mobile pages, especially the ones with numerous elements, are innately slow.
Of course, with a ready solution in the form of AMP, this can be easily remedied. Just how fast is a page that contains solely AMP content? Well, imagine getting a page to render its content in mere 0.7 seconds, compared to a previous 22 seconds. That’s practically a 97% increase in speed!
It’s for this reason why although Accelerated Mobile Page is not considered a direct rank signal, the mere fact that it has a substantial effect on user experience makes it practically indispensable in your SEO efforts. All the more so if you are targeting mobile users and are relying solely on mobile searches as your source of traffic. Sites that have been AMP-improved also appear with a lightning-bolt icon in the Top Stories portion, which only ever adds to their attractiveness to potential visitors and better click-through rates.
How You Can Use AMP to Improve User Experience
For the game-changing improvements it is able to introduce, you should be willing to accept the fact that you would have to rework all your mobile pages from the ground up once you decide to incorporate AMP in your website. For one, know that AMP uses its own form of HTML, although it is what most SEO experts consider as “diet” HTML. This simply means that it still incorporates familiar HTML tags but also includes exclusive “AMP” tags, which bring forth the beneficial boosts in page loading speed. It also makes use of a more streamlined version of CSS.
Since AMP is designed with the improvement of user experience in mind, it’s only logical to assume that implementing AMP properly in your website would automatically have a beneficial effect on the said SEO and conversion factor. Knowing this, you should definitely be willing to take the time to learn how to correctly implement AMP in your website. What’s good is that there are ready resources online, like the AMP Project, which can give you various important tips and tutorials on how to incorporate AMP code in your site
After all, it has a dedicated, in-depth guide on how to create a live blog, for one, which is basically one of the best platforms mobile users prefer to use when they want to get the latest information and goings-on in a certain event they’re interested in It also provides excellent guides on how to style and layout your website using AMR. And, the mere fact that it encourages the inclusion of images and videos proves the importance of using visual illustration to the fullest, which has been verified as extremely beneficial to user experience.
From the guides outlined in the said site, it’s not hard to see that almost the entire is platform is built with user experience in mind. Boosts in speed may the primary benefits of using AMP, but the fact that not all user engagement and experience metrics hinge on the said factor should be considered as well.
The guides are all provided for you in detail and in a highly organized way, and you only need to invest time in reading and learning how to use AMP code the best way you can.
Other Concrete Benefits of Accelerated Mobile Pages
If the facts stated above weren’t enough to convince you to start giving your mobile site an AMP makeover, then the following other proven advantages might.
- Long-time mobile users won’t in anyway notice anything peculiar about AMP pages, as there are only subtle differences between a standard mobile page and one that was built using AMP. The format and layout are still pretty much the same, but with Accelerated Mobile Page, there is the obvious perk of mobile pages that load lightning-fast.
- Webmasters who employ AMP have a better chance to rank for their chosen audience and keywords, especially if other competing websites are not using any methods or tools that are similar to AMP.
- These pages were also engineered by Google in such a way that they will counter ad blockers, making them more ad-friendly overall. Of course, with better support for ads, webmasters can only expect better adaptability and versatility when executing advertising strategies. This also encourages advertisers to invest more, due to better ROI forecasts, which only means more earnings for publishers.
- AMP includes tags that do the specific tasks of aiding you in tracking and analyzing user behavior on your site These attachable tags would automatically track pertinent information such as visitors count, ratio of new and returning ones, and clicks and conversions, to cite some of the vitals ones.
There is More to Expect from Accelerated Mobile Page
The platform is arguably still in its infancy stages, as it was only introduced fairly recently. With the relative innovations that it has introduced to mobile optimizations, though, the future is indeed looking bright for AMP. One can only expect equally — if not more — revolutionary changes as time goes by because of this This is why any webmaster who is focusing on mobile optimization should certainly keep a close look at this truly excellent open source platform.
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