While the web is getting more professional every day there are still some affordable internet marketing techniques that you can apply on a shoe string budget.
Which enables every mom and pop shop to play against huge internationals if they use these resources in a clever way.
Debra Johnson, blogger and editor of nanny taxes, wrote today’s guest post about 5 affordable internet marketing techniques that you can easily apply to your business.
Here goes. Enjoy!
Affordable Internet Marketing Techniques
Not only has the Internet changed the way business is done, it’s resulted in several effective and affordable Internet marketing techniques that can be done on a shoestring budget.
For this reason, it’s leveled the playing field and now small businesses can often compete with much larger ones.
Let’s now go over some affordable Internet marketing techniques that will help you gain exposure and make conversions.
Due to algorithmic changes like Google’s Penguin update, the need for quality content has never been higher. For this reason content marketing can go a long way when you’re trying to build credibility and influence people to buy.
It works by creating excellent content on a blog that pertains to your niche and either solves a problem or adds value to peoples’ lives.
The goal isn’t to make sales by knocking consumers over the head with sales jargon, but by building rapport with an audience through consistently great content.
Even if they don’t make a purchase right away, content marketing builds loyalty and people will often make a purchase at some point in time. In many cases, you can build a base of long term, repeat customers this way.
Search Engine Optimization
It’s nearly impossible to discuss Internet marketing without hearing about SEO these days. This is because of the sheer volume of people who use search engines on a daily basis.
Whether a consumer is looking for local businesses or looking to make an online purchase, he will probably use Google or another search engine to do so. Consequently, SEO is often the most effective online marketing technique for boosting traffic numbers and making sales.
While SEO involves multiple components, it primarily revolves around keyword research, using proper keyword density, on site optimization and backlinking. By taking these steps to optimize your website for search engines, you should be able to climb the search engine rankings and get on page one. When this happens, you should receive highly targeted traffic and make conversions.
One way to create backlinks while simultaneously getting direct traffic is through article marketing.
This technique relies on writing helpful and informational articles about your niche and posting them on article directories like Ezine Articles. At the end of each article you will also want to add a link to your primary website so people can conveniently find it.
This way, you can showcase your knowledge and expertise to your audience and direct them to your website. By doing this, you can prove yourself as an authority in a particular area and bring exposure to your business.
Websites like Facebook, Twitter and Pinterest can be used for much more than simply staying in touch with friends.
In fact, you can launch a full scale social media campaign and use it to promote nearly any business. The best part is that you can reach customers on the global scale and it can be done completely for free.
To start, you simply create accounts on some major social media sites and create a business profile. From there, you can re-post content from your website or blog and add other relevant information of promotions.
To maximize your reach, it’s also important to interact with other individuals within your niche and build a reasonable following. Once you have a significant number of followers, you can easily promote your products and services.
This technique is also advantageous because people will often share your content which means additional advertising without having to do any further work.
An additional technique that only requires a small monthly fee is email marketing where you build a list of subscribers. This works by placing an opt in list on your website or blog where people can sign up to receive updates via email.
This unobtrusive marketing method is great because it’s not annoying or spammy and you can be sure that the people seeing your content are pre-qualified to make a purchase.
In summary, creating a great Internet marketing campaign doesn’t have to cost a fortune. By taking advantage of some free/low cost resources, you can get your message out there and make sales.
What affordable internet marketing techniques do you use?
Post your comments below.
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