Advanced Autoresponder Marketing

A great autoresponder service can also be used as a list manager, where your subscriber can update their personal data.
Email addresses change often and it’s always great to have the opportunity to update it, without going through the process of unsubscribing/subscribing again.

Also, often taken for granted, a good autoresponder service included an unsubscribe link as well as your contact information, obliged by law, in every message.

And of course a great service allows you to send broadcast messages, independent of your pre-filled follow up series.

As mentioned before, if you send broadcast messages, try to avoid overload, especially for those subscribers who are in the middle of a follow-up series.

In your broadcast messages, you should only write about the topic your readers subscribed to. That is, what you promised they would get at your sign-up page. Doing something else, without telling them, is basically spamming and people will unsubscribe faster than you can say ‘sorry, I’ve made a mistake’. Also, they will not trust you anymore.

Many people ask me, how long a broadcast message should be, and I’ve had many discussions about that.

I always answer with: as short as possible to get them over to your webpage that contains your main message.

Why?

Well, first of all, you should not forget, that due to abuse and spam, sadly enough sending email messages is a weak link in your email marketing strategy. Many experts on the tech side of sending emails, but even more amateurs, can blacklist you on the spot if they just don’t like what they’re seeing. You have nothing to tell about that.

But the main reason for keeping your emails short and send your readers over to a webpage is flexibility.

After all, you can put anything on that page: your message (of course), graphics, advertisements, Adsense and so on.

On top of that, a great autoresponder service allows you to use personalization to its fullest extent.
Remember that the name of your subscriber was stored in the autoresponder system? You can use it again to make your messages look like if they were written for that person only!

Aweber provides the javascript code to handle this, but personally I like to use PHP for these kind of things.
Now, don’t worry, I’m NOT a PHP techie. In fact, I don’t know PHP at all, except ….
how to copy and paste some great goodies.

So, don’t ask me how this works, it just works.

In PHP you can easily extract anything after a question mark in the URL.

For instance, if a URL would look like this:

www.yourdomain.com/page.php?fn=Case

I can easily extract AND the name Case from it and show it, using this PHP code:

<?
if ($_REQUEST[‘fn’]){
echo $_REQUEST[‘fn’];
}
?>

<? means that the PHP code starts right after this, and ?> means the end of the PHP code.

Put that code in a webpage and it will show the first name.
The only condition is, that the webpage should end with .php instead of .htm or .html.
Don’t be afraid to try it. It will work as normal.

So, how do we get the name of your subscriber in that URL?

That’s easy.

Because that name is stored in their database and you can retrieve it using the variable {!firstname_fix}.

So, when you send your subscriber over to your webpage at , all you have to do is add their first name like this:

{!firstname_fix}

Easy huh?

In a similar way, you can do that with all the variable stored in the autoresponder database.

Try it and let me know how you’re doing, ok?

Meanwhile, stay tuned. In the next issue we’ll discover more advanced autoresponder marketing strategies.




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