5 SEO mistakes. Do you make them?

Anyone can do Search Engine Optimization (SEO) with any website or blog at any time.

But if you’re going to make an SEO attempt, you shouldn’t blindly step into that process.

SEO requires certain skills you must learn first and you should be aware of guidelines and rules to follow when optimizing your website in the search engine world.

The value of your content that you present to your readers and the use of relevant keywords, meta tags and article/post titles are all highly important elements.

But on search engines like Google some SEO mistakes can really lower your rankings.

When you avoid the following five SEO mistakes, you can step-up visitors numbers to your site immensely and thus increase your number of customers, your profits and your business’s success.

Avoid SEO mistakes to get customers
Photo credit: magnusfranklin

Let’s dive into them:

  1. Poor or even lack of content
    Article sites, forums and blog are highly popular these days. That’s because search engines love content. Publishing high quality content on your site adds great value, because the search engines pick up action and additions and send Internet users to you. Therefore the content should be informative, original and be of a high quality just in order to keep these visitors on your site.
  2. Of course you have to apply all search engine optimization techniques for blog posts first.

  3. Using images where words are crucial
    Use images instead of titles, text or headings implies that they do not count as keywords and that means you lose the potential of achieving higher rankings for those keywords, thus directing traffic to your site. Search engines, certainly Google, look specifically for titles and headings, so the best places to put keywords would be there. You should definitely use images to make the site interesting, but in less crucial positions.
  4. Over-utilization of keywords
    A common and big SEO mistake is overuse of keywords. Stuffing keywords may lead to a drastic fall in search engine rankings. Only use your relevant keywords approximately every 100 words and make sure they feature in your headings, (very importantly) in your links and tags. It helps to have your main key phrase in your URL.
  5. Outdated or old content
    Not many webmasters realize that maintaining a successful website takes a lot of work. Search engines will lose interest in your site due to the lack of movement If you
    – do not check and alter your content frequently,
    – update information about your developments, business and your promotions and
    – if you do not add interesting modifications.

    Basically the more your website changes, the more it will climb in the search engine ranks.

  6. Not Enough Links and Meta Tags
    Meta tags refer to title, description and keyword tags and should be included on every page on your site. If you have a blog, All in One SEO is an outstanding plugin to achieve this, but I prefer Headspace. (Update 11-05: I’ve replaced that one by WordPress SEO; even better!)
    Make sure each page revolves around a “theme” or center point and “tag” words that convey this in the best possible way.

Avoiding these five SEO mistakes will make your website search engine “friendly” and will help you optimize your site in the best possible way.

If you’ll be using the WordPress blogging platform for your website then you’ll want to check these videos out which will show you how to properly set up on-site optimization using WordPress.

So, do you avoid these 5 SEO mistakes?
Post your comments below.

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9 thoughts on “5 SEO mistakes. Do you make them?

  1. Florence says:

    I agree with all of the points except number #5. As we all know, I think Google is placing more relevance on anchor text instead of meta descriptions and keywords. Using the All in one seo plug in on a WordPress won’t harm you, but it won’t be the deciding factor in whether you get top rankings. Building relevant backlinks is also quite important.

  2. geo says:

    Nice roundup of most common mistakes. You should write about top seo myths as well. For example a lot of people still don’t realise that having multiple links on a page pointing to the same destination is pointless. Search engines only count the first link.

  3. Nurul Azis says:

    I used to do keyword stuffing, but I didn’t know if it has negative impact. Now I have to be more careful 🙂 Thank you!

  4. Mike says:

    Great article!
    But about #2:
    I totally agree on your point not putting images instead of text on important places of your website. But you make your website for humans who want an interesting website, not for the google-bot. I always use HTML to create a semantic page (use text) and when styling it by CSS, I replace the text with images (display none on the text).

    So instead of saying don’t use images, I would say use them both so Google AND your visitors love it.

  5. Anonymous says:

    Agree with Mike,
    i would say- Use the right image in the right place!
    Images 100% attract visitor’s attention and make them spend a little bit more time on your site

  6. Kean says:

    I am really interested in SEO. I believe that SEO is the true way to go because it is the most targeted form of traffic out there. And if you can retain the number 1 spot in Google, passive income is attainable.

    Most of the 5 mistakes here are known to me. But still a great piece of information for those starting out on SEO.

  7. Lori Aitkenhead says:

    Hi, Samuel! I noticed your comment, “Even more important than SEO is how professional and eye catching your page is. It does no good to get visitors if they instantly close your site because of it’s lack of design.”

    I agree that professional design is important and can’t be ignored, but I think one mistake people often make is placing priority on the design rather than the content; and, of course, content is very important for SEO. I think SEO should be considered as part of the design-planning process. A lot of people create the design they like and then try make SEO elements fit into it. That often doesn’t work. In many cases, a simple site with excellent content will be more effective than a flashy site. I know it may sound silly, but I have found that placing priority on content rather than design creates a website that maintains traffic and produces relevant leads and conversions.

  8. Allan says:

    I agree with you on content being so important and within the last year Google in particular seems to gone crazy on unique content. A site with a very small amount of links can now easily get above a site that has thousands of links, simply by having good content.

  9. William King says:

    Very important mistakes I agree… and every person who have sense of SEO will surely agree with you…
    Content is very important but the content which is unique and the users relevant to your blog will find it interesting, search engines will also love them. I have visited some blogs who have alexa rank in millions but their home page PR is 5 and that’s due to their unique, original and interesting content.

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