Comments on: 4 Steps To Discover Your Unique Selling Proposition (USP) http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/?utm_source=rss&utm_medium=rss&utm_campaign=4-steps-to-discover-your-unique-selling-proposition-usp Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner, New Or Experienced, Should Know, To Become Successful Too! Thu, 17 May 2012 21:39:38 +0000 hourly 1 http://wordpress.org/?v= By: Garden Gates http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-18829 Garden Gates Fri, 06 Jun 2008 14:50:35 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-18829 Excellent point there Case. I myself own a network of niche content sites and I made a site about mortgage unique by adding in a turnkey mortgage calculator. That eventually became the USP when I sold the site for $500 (four day old site with approx. 30 uniques/day) I don't have much of an experience with larger sites as I hardly am involved in any businesses as such. Excellent point there Case. I myself own a network of niche content sites and I made a site about mortgage unique by adding in a turnkey mortgage calculator. That eventually became the USP when I sold the site for $500 (four day old site with approx. 30 uniques/day)

I don’t have much of an experience with larger sites as I hardly am involved in any businesses as such.

]]> By: Case Stevens http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-12273 Case Stevens Tue, 18 Mar 2008 10:40:40 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-12273 That's super Melody. Not only did you try another search phrase, but you also tested the results... Bingo! Great example. :-) That’s super Melody. Not only did you try another search phrase, but you also tested the results…
Bingo!
Great example. :-)

]]> By: Case Stevens http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-12242 Case Stevens Mon, 17 Mar 2008 21:00:21 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-12242 @Melody Anything you can meaningful use in the matching process is welcome, but remember, you have to convince your prospects with your USP, not the search engines. @Melody Anything you can meaningful use in the matching process is welcome, but remember, you have to convince your prospects with your USP, not the search engines.

]]> By: Melody Campbell, The Small Business Guru http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-12244 Melody Campbell, The Small Business Guru Mon, 17 Mar 2008 14:44:41 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-12244 Case, That's true. However let me give you an example of what I mean... I used to own a promotional products company for many years. One of the things that we provided our customers was custom printed pens. After watching my search phrases I discovered that the higher number of searches were done for "advertising pens" rather than "custom printed pens." I changed the wording on both my online and offline marketing material and found that it truely was a term that my clients - even the big ones related to more. It seemed like an awkward phrase to me but not to my customers. Our lingo is not always translated the way we think it is in the minds of our customers. I believe that search terms give some insite to the thought process of our prospects and clients. Thanks for the opportunity to share. Case, That’s true. However let me give you an example of what I mean…

I used to own a promotional products company for many years. One of the things that we provided our customers was custom printed pens. After watching my search phrases I discovered that the higher number of searches were done for “advertising pens” rather than “custom printed pens.” I changed the wording on both my online and offline marketing material and found that it truely was a term that my clients – even the big ones related to more. It seemed like an awkward phrase to me but not to my customers.

Our lingo is not always translated the way we think it is in the minds of our customers. I believe that search terms give some insite to the thought process of our prospects and clients.

Thanks for the opportunity to share.

]]> By: Case Stevens http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-8502 Case Stevens Thu, 31 Jan 2008 01:50:34 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-8502 @Evan, Colby You guys not only have your horses on the wrong side of the wagon, they're also pulling in different directions. YOU decide in which (highly profitable!) niche you're going to operate (re-read <a href="http://www.affordable-internet-marketing.com/internet-business-opportunities/" title="Your Best Internet Business Opportunities" rel="nofollow">Your Best Internet Business Opportunities</a>) and you will separate yourself from your competitors by a great USP. If you weren't online, but had to open a brick and mortar shop instead, you would do the same, wouldn't you: - What's my niche? - Is it profitable? - Where is my market (always close to my nearest competitors; that's where the shoppers are!) - In what way will my business be unique! See the picture above. It seems, there are no hotels with Clean Restrooms around, except for this one. What you guys are doing now is - establish a shop - see who comes along - find yourself a niche. That is absolutely the other way around. Close your shop for a few days. Start all over again. Do it the right way this time. You still may use the shop you have, only now with a great USP. Sounds hard, but it's the only way. Let me know if this helps. @Evan, Colby

You guys not only have your horses on the wrong side of the wagon, they’re also pulling in different directions.

YOU decide in which (highly profitable!) niche you’re going to operate (re-read Your Best Internet Business Opportunities) and you will separate yourself from your competitors by a great USP.

If you weren’t online, but had to open a brick and mortar shop instead, you would do the same, wouldn’t you:
- What’s my niche?
- Is it profitable?
- Where is my market (always close to my nearest competitors; that’s where the shoppers are!)
- In what way will my business be unique!

See the picture above. It seems, there are no hotels with Clean Restrooms around, except for this one.

What you guys are doing now is
- establish a shop
- see who comes along
- find yourself a niche.

That is absolutely the other way around.
Close your shop for a few days.
Start all over again.
Do it the right way this time.
You still may use the shop you have, only now with a great USP.

Sounds hard, but it’s the only way.
Let me know if this helps.

]]> By: Raymond Chua http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-8398 Raymond Chua Wed, 30 Jan 2008 13:21:48 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-8398 Hi Case, Thanks for sharing the 4 tips. I'll work on mine. :) Hi Case,

Thanks for sharing the 4 tips. I’ll work on mine. :)

]]> By: Case Stevens http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-7729 Case Stevens Tue, 22 Jan 2008 21:43:06 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-7729 If you don't believe in your own product, service or USP, look around for something else. It won't work. If you don’t believe in your own product, service or USP, look around for something else. It won’t work.

]]> By: Tino http://www.affordable-internet-marketing.com/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-7726 Tino Tue, 22 Jan 2008 20:13:18 +0000 http://www.affordable-internet-marketing.com/2008/01/4-steps-to-discover-your-unique-selling-proposition-usp/#comment-7726 About your USP: if you can't convince yourself, how do can you convince others? About your USP: if you can’t convince yourself, how do can you convince others?

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