Marketing Humor On Saturday Night

So….

how do you express the need for speed for something?

For instance, a cargo company wants to emphasize their speedy deliveries.
There is NO good way to express speed in text, so they visualize.

And use humor! Lots of it.

Watch the video below to discover how they do that.

Have fun.
Have a great weekend,

Case

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2009, December 5
Internet Marketing

5 Responses to “Marketing Humor On Saturday Night”

  1. Deb says:

    Too funny and who doesn’t appreciate creative marketing! I think it’s odd that they put the note about the whole thing being computer animated at the end though. Obviously you can’t train a snail to look “surprised”.

    • Case Stevens says:

      I’m absolutely sure that if the message wasn’t there, someone would file a complaint about the snake.
      In that case it would be more work to explain the whole thing than they have now.

      • Deb says:

        However, if you have the marketing mindset that any publicity is good publicity, someone like PETA complaining could be a good thing. You’d get lots of mention in the press, and the org that made a big fuss about it would look silly in the end.

        • Case Stevens says:

          True Deb!

  2. Robroy says:

    The video is suspenseful as the music builds – I was glad when the snail looked surprised. He became aware of his problem of excessive slowness. You’re right – words can not show “speed” the way visualizing can.