How Workshops Can Be Cash Cows

I’ve just finished reading Cash Cow Workshops, written by David Preston. It’s a set of pdf files that shows you how to generate a full time income, conducting workshops for local business owners.

This product was created as a result of a highly popular post in the Warrior forum that I’ve talked about before in Free Products And Opportunities.

Cash Cow Workshops is an outstanding product.
These workshops will generate money, but their main goal is to pick up web development clients on the back-end. And the main factor of that development will be as simple as list building.

Cash Cow Workshops

While reading the modules, I found this a very do-able way to set up a huge business. Even in difficult times like now, because it will save local business owners advertising money and bring them more profits. HUGE benefits to promote your business.

Don’t let speaking in public scare you, because David has that problem covered too by just outsourcing the workshops that you put together.

The goal of these workshops is to honestly tell business owners how to run their online business more effectively. You may be surprised how easy this will be.

Apart from the introduction, there are 7 modules that discuss how to conduct these workshops. They are really easy to read and follow. They don’t give an exact step-by-step instruction, but discuss the main key components which is more than enough to get you going. Here’s what they’re about:

  1. Selecting your location for the workshops
  2. How to setup the workshops
  3. Workshop content
  4. The hidden closing technique that works every time
  5. The initial meeting with the business owner
  6. Setting up your own outsourcing network
  7. Increasing your volume through demand

As I wrote above, this product shows you exactly what you need to do in order to start cashing in on your local business market. It gives you all the guidance and swift kicks you need to capitalize on this incredible market.
Local businesses are really struggling today. Through this course you’ll learn how to help them cut their expenses, increase their profits and pay you well in the process.

I think the main problem applying all this information is to convince yourself that it really is that easy and that YOU are the expert in this matter. You’re clients aren’t, in fact they just don’t know how to do business online. All they do is put out a billboard on the Net. They just don’t have time to learn how to do this properly and then apply all the information. They rather spend their advertising budget on you if you can show them how to use it effectively. And you can!

Check out Cash Cow Workshops. You won’t be disappointed.
Let me know what you think of it.
Post your comments below.

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17 Responses to “How Workshops Can Be Cash Cows”

  1. Thanks, Case. I’m going to check this out.

    • Case Stevens says:

      You’re welcome Darlene, I really found it a great resource.

  2. Well this is not easy for beginner:
    “to convince yourself that it really is that easy and that YOU are the expert in this matter”

    You need to be a very secure in yourself,but i think that this is great for somebody how have experience and wants to do the next step.

    xfairguy

  3. Internet marketing agency says:

    As a web services company, the allure (and results) of internet marketing usually keeps us from offline promotions like this.

    Workshops are certainly more expensive upfront, but we’ve also seen the value in these types of face to face engagements.

    In the end, it’s all about measurably improving peoples lives.

    Andy Brewer
    http://www.uptrending.com

  4. jainegrove says:

    The information provided by you is of great use. This would help the owners of the business to improve and implement the information provided by you. As I am a small business man, Hope this product information will be useful for me…

  5. Carrie says:

    I’ve read the thread but I’ve been a bit too shy to take action. I’m new to this area, so I don’t really know any business owners and am not really active in the community yet. But I think I’ll sign up to be notified when the workshop recordings are released.

  6. Getting clients by doing seminars (or workshops, whatever you call it) is something that only a few entrepeneurs do, but that can be done by many more. I’ve done it before in the past. The only problem that I occasionally run into is a high upfront cost to fill the seats. But the backend almost always makes up for it, because the quality of the new clients is very good.

  7. Atlanta Dentist says:

    I agree, marketing via workshops and seminars can be a great source of clients. I know of a few businesses that get lot of clients from putting on workshops and seminars in their area.
    http://www.atlantadentalcenter.com

  8. Law Firm Internet Marketing says:

    I agree with using a workshop. I held one in early November for members of the the local bar and booked almost 3 months worth of work from it. It’s an outstanding ROI.

    Tom O’Leary
    http://www.the-attorneys-atm.com

  9. Mitch says:

    the true definition of a cash cow is a business that consistantly makes big bucks year after year and the money from that is used to fund others. if that is what you mention here, then I am all in. Is it Case?
    mitch
    http://curlique.com/

    • Case Stevens says:

      That’s exactly what this is.
      David Preston, the author, claims a 20-30% hit rate on recurring back-end orders.

  10. Has anyone successfully done this? I’m wondering how well it would work. I can see the merit of this where local businesses want to expand their channels to maintain their current run rate, but I wonder if they have enough money to pay anything.

    Peter Jiang

  11. John says:

    Hi,

    The idea is great. I’ve seen tons of people and friends who are making a fortune by sharing what they know online with local business owners. They get more than $1000 per deal. I’m thinking of doing that too. But my main concern is:

    “I don’t have the social proof that can show them how I can help them in increasing business or income proof.”

    Have you found any ways to overcome it.

    • Case Stevens says:

      @John
      Often you don’t have to show proof, because your ideas have never occurred to them. These local business owners are just too busy running their shop to find out themselves. Your suggestions will be an eyeopener for them and they want YOU to do it; they simply lack time to do that.
      Try it.

  12. Springfield Mo SEO says:

    I have had great success with local business workshops. I run a small internet marketing firm in Missouri, and business owners are practically starving to find out how to monetize their website. Word of caution though..only do a workshop if you are extremely confident in your abilities.
    http://softouchseo.com

  13. Thanks for your getting down to basics and actually working hard strategy. I was a real estate agent in the 70’s during the time of rampant inflation and 18% interest, and we were taught to “farm” for leads. We were each assigned a geographical area and were expected to walk the streets, meet people, TALK to them, and build relationships. Your suggestion for workshops is modern farming. Get to know a thousand people, and ten will benefit from your services and one will become a lifetime friend. Whatever the number formula, people in equals sales out. Thanks for bringing reality back to making money. Hard work, effort, and a good plan are the keys to laying the foundations to success!
    Penny

  14. Blue screen of death says:

    David Preston is the real deal and all of his info books are top notch. He had an epic post on the Warrior forum where he taught of an amazingly easy way to approach companies and install autoresponders onto their websites. You could then charge hundreds of dollars a month for a service that would cost only $10-15 to setup and maintain. There is a goldmine in offline marketing.
    http://www.registry-clean-up.net/windows-blue-screen-of-death.html