The Importance Of Copywriting For Your Business
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Another guest post by Internet marketer Steven Wagenheim.
Enjoy!
Have you ever taken a look at the prices that copywriters charge for their services?
A decent copywriter will get at least $2,500 for a sales letter. The big boys…about $15,000 or more. Yeah, getting copy written for your product can be very expensive.
And I know what you’re probably thinking. Does it really matter? Well, the short answer is yes.
But why? Why is sales copy so important for your business? This article is going to address this issue and try to explain why in simple, basic terms.
Regardless of how good your product is, and I’m assuming that it’s good, your prospect isn’t going to know it’s good unless it’s communicated to him in a way that puts your product in the best light. That’s where copywriting comes in.
See, communication is really all we have when it comes to interacting with our prospects. It would be nice if we could just put up a page that said, “My system for making money online” and then just had a link under it for people to go and buy it. It’s not that simple.
The reason it’s not that simple is because people, by nature, are skeptical. It doesn’t help much that the dot com bust of the late 90s left many people broke. Since that time, people don’t just take your word for something.
They need to have some kind of proof that your product is really going to help them. A strong guarantee doesn’t hurt either. That’s why you might notice that some sales pages have guarantees of 6 months or longer. These longer guarantees give prospects confidence in the product.
An untrained copywriter won’t know how to hit all the hot buttons that he has to hit in order to get through to the prospect. He doesn’t know what the prospect responds to. That’s where the trained copywriter comes in. He’s studied this art and knows just how to hit those hot buttons.
Does he always succeed? No. Copywriting is not an exact science. However, you have a much better chance of getting your product sold with a well written sales page than with one that’s just slapped together.
Unfortunately, many new marketers don’t have the funds to spend on good copywriters. Well, that’s where the link in my signature comes in. I’ve put together a no nonsense book on copywriting. It teaches the basics of copywriting in simple and plain English so that anybody can do it. This way, you can save your hard earned money when it comes to creating a sales letter.
Yes, a good sales letter is important. But you don’t have to spend a fortune to get one done.
To YOUR Success,
Steven Wagenheim
Basic Copywriting In Plain English - Save Yourself Thousands In Copywriting Costs
http://www.bcipe.com/
Tags: business, copywriting
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July 15th, 2008 at 12:52 pm
This is good article.
I create content my self and… there is difficult for me because my english is bad. More important is i must create good content and original from my mind
I try to write new article everyday, this is hard but … if someone can do this, so do i
July 15th, 2008 at 3:14 pm
One question… Why is it so expensive?
But thanks, good article…
July 15th, 2008 at 9:29 pm
A very nice and educational article. Most of the time, I think good products sell themselves.
July 15th, 2008 at 10:37 pm
Yes Ad Copy is crucial, who can afford that kind of money for freelancers? The book looks great and it looks like a much better alternative.
Thanks Steven,
JR
July 16th, 2008 at 4:35 am
Content is king - all knows this! And self written copyrighted content - is the king of the kings
I found interesting course about “self copywriting” (link not be placed here - NO SPAM POLICY ;-)) and try now to write by 1 article daily. Every day this process catch more times, but I just studying and it will be more simple for me in the future…
July 16th, 2008 at 5:37 am
Indeed, content is king they say but as someone who originates from a web design/technical background, copywriting is something that doesn’t come naturally to me. Although regular blogging, research and practice I’m hoping to one day become comfortable enough with writing content without having to outsource as much.
July 16th, 2008 at 6:45 am
I don’t realize how much importance of copywriting until I read above post. But it was so expensive to hire a good copywrite for a new business..
.Harlem.
July 16th, 2008 at 10:50 am
Wow those prices seem really high… copywriters in Pittsburgh, PA don’t make anywhere near that.
July 16th, 2008 at 12:20 pm
Thanxx for this article. People tend to think in terms of the LENGTH of the article. But the time it takes to write is invested in the research to POSITION it to inspire visitors to answer a “call to action”. Many clients have no idea who their target market is. And so the copywriter has to isolate one who will value it and know the “hot buttons” that will inspire the visitor to sign up. This is what makes the copywriting process so expensive.
July 16th, 2008 at 3:39 pm
Not only is this a good research tool, but it is important for brand management. The more you know about your competitors, the more you will be able to optimize for that market.
July 16th, 2008 at 11:17 pm
My Personal web site have lot of new content… also some other sites that I manage… but, it’s not so easy to think and write good content every day… sometimes I feel empty…
July 17th, 2008 at 4:08 am
I think the best content is self-written, that way anything on your sites is in the same “personality” so that users can read one post and decide they like your style and that stays consistent throughout your blog.
July 17th, 2008 at 4:25 am
Thanks for this article. Your book must be wonderful tool for new marketers who can not spend that much.
July 17th, 2008 at 7:18 am
hi guys! I read in a blog last week about being a writer! They said that´s one of the best way of earing easy money! I can´t understand why people pay so much for the job. And considering i read about it twice in a week!!!! Please, tell me.
July 17th, 2008 at 9:14 pm
First of all I want to say that your article has really convinced me that hiring a reputable copywriter in certain situations has potential to significantly help product sales and the expansion of your business. These individuals are trained and highly skilled at what they do. And though they are expensive, they may be prove to be an effective investment for your company / business venture.
July 18th, 2008 at 12:55 am
What I think is the best content can be written by owner or responsible person of that business, as s/he is aware of everything going on in business & competing market. Provided, a responsible person should have strategic mind and good communication.
July 18th, 2008 at 4:15 pm
Good article post… I guess different people have different opinion on this matter. But me the best writing is of the owner itself. As he knows what his business is…
Kris Abesamis
July 21st, 2008 at 2:13 pm
Do copywriters really make that much? If yes I need to start applying for a job as a copywriter
July 23rd, 2008 at 2:08 pm
Well I wonder how people make this much money from adsense.. But I will try to make my life when I saw your page, I decided it
August 1st, 2008 at 1:21 am
I agree with the article writer. It is really hard to do sales especially if your english is bad and most especially if you are not really familiar with the product and dont know the right way to selling. But i think with the help of the internet, one can learn how to do it and be a good copywriter.