Comments on: Can Your Headlines Do This?

By: Teeg

Teeg — Thu, 29 May 2008 12:46:27 +0000

I love the second example. The first, even without the shaking, would have me either leaving the page quickly or scrolling down so the headline was hidden before I ended up with a migraine.

LOL You’ve got my curiousity up now…I’m going to have to find some animated headlines that don’t bother me and figure out what the difference is, whether it’s time between frames, degree of animation (I can almost guarantee this is part of it), etc.

By: Concert Tickets

Concert Tickets — Tue, 27 May 2008 22:16:20 +0000

Very creative tools – this will really allow websites to be different and more interesting. I’ve always appreciated efforts to make websites visually attractive

By: Jag

Jag — Sun, 18 May 2008 04:30:57 +0000

Hi Case,

This is an interesting tool. As a marketer, I’m always looking at ways to optimize the headline.

I find this tool fascinating as if it used properly, it will be very powerful.

As some has already mentioned before, the objective is not to annoy the visitors. I probably leave out all the shaking too.

But if combined with changing text with images – images that convey emotions – we probably got something on our hands.

Thanks for sharing about this.

Cheers,
Jag

By: dropshipdesign

dropshipdesign — Fri, 16 May 2008 20:14:19 +0000

Well said Veronique! Animation can be considered a little juvenille and unnecessary. And I too, do not think people would sit and stare at it for 10+ seconds.. However, there are advantages. It just needs to be carefully placed and aestheically pleasing!

By: Veronique

Veronique — Fri, 16 May 2008 15:09:54 +0000

I agree with Igre. Too much animation is bad and the example you give is about right at that line. It has four different slides to it and takes 10+ seconds, so how many people will actually sit and stare at something for that long not knowing whether or not it’ll change to something interesting?

It could be very good if used wisely, but saying the same thing four times over doesn’t seem like that. I guess it’d be really good if you had the title and then a second slide of a brief description.

By: Simon - presentation skills

Simon - presentation skills — Tue, 13 May 2008 20:00:15 +0000

I’m with the minority – sorry but it intrudes too much on the content for me. Perhaps if it was more subtle or – more likely – if it only did things once or twice, then left me alone…?

I’d strongly urge using this kind of trick very, very sparingly! It’s about as irritating as the animations I see too often in PowerPoint slideshows – so perhaps I’m just over sensitive to it because of the sheer number of bad presentations I see!

By: Doug Hudiburg

Doug Hudiburg — Fri, 09 May 2008 19:01:34 +0000

Some of these comments miss the point. The jiggle, jump and flash items in the post are just samples — quick samples that Case put together to show the capabilities of the tool.

Look at the list of all of the possible ways to trigger an animation. With this tool, you could bring a lot of *meaningful* interaction into your sales letters.

For instance, what if you had a ‘click here to get your special discount code’ and the discount code was animated to appear just below that phrase? What a cool way to get your readers attention and get them involved.

What if you had just a subtle pulsating sub head above your opt-in form. I think it would far from annoy visitors, it could engage them more deeply if done right.

By: Andy Keeler

Andy Keeler — Mon, 05 May 2008 15:15:14 +0000

Wow, nice. Please let me know when this is available!

By: AnneMarie Callan

AnneMarie Callan — Mon, 05 May 2008 07:55:14 +0000

I think the success of this would depend on the product … if a person has a problem, such as a debts challenge and they are feeling miserable and unhappy … than I think it would be annoying for them to see it ’shouting at them’

But if a person wants to purchase a product and are in a positive frame of mind, then I think this is great.

So I would definitely buy it for my fashion eBook product to highlight the main advantages.

It gets my thumbs up for the second reason.

By: Darlene Norris

Darlene Norris — Sun, 04 May 2008 15:12:44 +0000

Guess I’m in the minority here, but I found it EXTREMELY annoying right away. I just don’t click on stuff like this, especially when it jumps around. I don’t like those new ads where someone starts talking to you, either. I mute the sound on my computer so I don’t have to hear those because I find them VERY instrusive.

Guess I’m old-fashioned, but that’s my two cents!