Can Your Headlines Do This?
I really need your help concerning a new technique about making headlines stand out.
Take a look at the headline below…
…can YOUR headlines do this?
These headlines are generated using a nice script that I just bought.
I’m testing them, right now.
You see, I’m convinced that these headlines do stand out, which really is the purpose of this. And, using some magnetic headlines, they will absolutely do their job.
What I’m a bit afraid of, is how fast they will annoy the reader? And that’s why I want to know your thoughts about this. Do you think these headlines will stand out without becoming annoying?
I should add, that the headlines above are just an example of what this script can do. Personally I would prefer to leave the shaking out, although that too can have some striking effects.
Here’s another one:
(If you missed this one, refresh your browser window. Remember, it’s just an example.)
I should also emphasize that the beauty of this tool is not so much the animations themselves, but how you use them. Combine images and text and more to create something new and different that’ll set YOUR site out from the pack!
but more how you apply them. Since the script uses javascript, animations are possible:
- immediately,
- when a visitor aborts the page loading,
- when a visitor leaves the element,
- when a visitor changes the value of the element,
- when a visitor clicks on the element,
- when a visitor double-clicks on the element,
- when a visitor makes the element active,
- when a keyboard key is on its way down,
- when a keyboard key is pressed,
- when a keyboard key is released,
- when the page is finished loading,
- when a visitor presses a mouse-button,
- when the cursor moves on the element,
- when the cursor moves over the element,
- when the cursor moves off the element,
- when a visitor releases the mouse-button,
- when a visitor resets a form,
- when a visitor selects content on a page,
- when a visitor submits a form,
- when a visitor closes a page or moves to another website.
Think about the options that become possible to have your text stand out this way. Awesome!
If you’re interested in this script, post a comment below and I’ll get back to you whenever it’s ready.
And let me know what you think about this.
Leave your response below.
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Wow! This looks like it could solve lots of problems!
I love the way the headline changes, but I could do without the shaking also.
I’d like to know about this when it is ready.
Have a great weekend!
I would get annoyed at a couple of things here.
First, I don’t like web pages that bounce, jiggle, jump, etc. It is annoying, and it distracts from the actual content. Even back when the “blink” tag worked, it was considered bad form to have blinking text. People hate it.
Second, when I see an ad with a countdown timer telling me I need to act now or lose out on this deal, I leave and don’t come back. I know, and virtually everyone else knows, that this is nothing more than an artificially created urgency and that the same deal will still be available if I come back in an hour (or tomorrow, for that matter). Since that is the case, I can assume that the seller is lying to me in order to sell me something. Not a chance.
I know there are a few people that are attracted to the flashy, gimmicky gadgets, but I think the vast majority don’t like them. I want people to stay on my page, not drive them away.
Just my two cents!
Very cool. In fact too cool. The only reason I’m not buying this now is that the last thing I want to do is start tweaking my sales pages.
After my upcoming launch, yes. This would be a very fun toy to play with. It clearly has limitless possibilities — the most valuable of which won’t be ’standard’ out of the box applications.
As far as annoying visitors, I think the only way to really know is to test it live. Knowing your style, you won’t take it too far and make anyone mad.
Even if people “say” it would annoy them, that does not mean that conversions won’t go up.
Thanks for sharing this.
Yeah I can see a lot of uses for that. Please let me know when it’s ready. I’d definitely want to use it for scarcity purposes (like your 2nd example). I do a lot of testing for clients so I could get some results quick.
I have no idea if it would help or hurt the headline of a sales letter. When the only thing to look at on the page is the sales letter, I don’t think you need to get attention with anything but words (unless maybe you’ve got a large distracting header graphic).
Being annoying isn’t always a bad thing though, pop-ups work.
Cheers,
Stephen
I like it… let me know when it’s available.
this is actually a very good looking way and to impress visitors. but is this image? i think this isn’t good for seo purpose?
Very Cool.
Could be Very effective on squeeze pages, and I’ll be interested to hear the findings of your split testing.
Steph.
Let me know when I will be able to add this to my squeeze pages. Is it SEOable?
Thanks everyone for your comments.
Going to split test this soon and I’ll keep you up to date about this script.
This seems to a good one but I try to minimize the use of JavaScript when possible.
Well, too much animations is not good. Belive me on that.
Looks great. I think i wanna use this
Guess I’m in the minority here, but I found it EXTREMELY annoying right away. I just don’t click on stuff like this, especially when it jumps around. I don’t like those new ads where someone starts talking to you, either. I mute the sound on my computer so I don’t have to hear those because I find them VERY instrusive.
Guess I’m old-fashioned, but that’s my two cents!
I think the success of this would depend on the product … if a person has a problem, such as a debts challenge and they are feeling miserable and unhappy … than I think it would be annoying for them to see it ’shouting at them’
But if a person wants to purchase a product and are in a positive frame of mind, then I think this is great.
So I would definitely buy it for my fashion eBook product to highlight the main advantages.
It gets my thumbs up for the second reason.
Wow, nice. Please let me know when this is available!
Some of these comments miss the point. The jiggle, jump and flash items in the post are just samples — quick samples that Case put together to show the capabilities of the tool.
Look at the list of all of the possible ways to trigger an animation. With this tool, you could bring a lot of *meaningful* interaction into your sales letters.
For instance, what if you had a ‘click here to get your special discount code’ and the discount code was animated to appear just below that phrase? What a cool way to get your readers attention and get them involved.
What if you had just a subtle pulsating sub head above your opt-in form. I think it would far from annoy visitors, it could engage them more deeply if done right.
I’m with the minority – sorry but it intrudes too much on the content for me. Perhaps if it was more subtle or – more likely – if it only did things once or twice, then left me alone…?
I’d strongly urge using this kind of trick very, very sparingly! It’s about as irritating as the animations I see too often in PowerPoint slideshows – so perhaps I’m just over sensitive to it because of the sheer number of bad presentations I see!
S
I agree with Igre. Too much animation is bad and the example you give is about right at that line. It has four different slides to it and takes 10+ seconds, so how many people will actually sit and stare at something for that long not knowing whether or not it’ll change to something interesting?
It could be very good if used wisely, but saying the same thing four times over doesn’t seem like that. I guess it’d be really good if you had the title and then a second slide of a brief description.
Well said Veronique! Animation can be considered a little juvenille and unnecessary. And I too, do not think people would sit and stare at it for 10+ seconds.. However, there are advantages. It just needs to be carefully placed and aestheically pleasing!
Hi Case,
This is an interesting tool. As a marketer, I’m always looking at ways to optimize the headline.
I find this tool fascinating as if it used properly, it will be very powerful.
As some has already mentioned before, the objective is not to annoy the visitors. I probably leave out all the shaking too.
But if combined with changing text with images – images that convey emotions – we probably got something on our hands.
Thanks for sharing about this.
Cheers,
Jag
Very creative tools – this will really allow websites to be different and more interesting. I’ve always appreciated efforts to make websites visually attractive
I love the second example. The first, even without the shaking, would have me either leaving the page quickly or scrolling down so the headline was hidden before I ended up with a migraine.
LOL You’ve got my curiousity up now…I’m going to have to find some animated headlines that don’t bother me and figure out what the difference is, whether it’s time between frames, degree of animation (I can almost guarantee this is part of it), etc.