+1% Conversion Rate = 500% More Profits
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Today you and I HAVE to talk about conversion rates and more profits. Yes, HAVE and I’ll show you why in a minute.
But first let me explain why improving your conversion rates is so important with respect to more profits. Maybe you are aware of this already, but I just LOVE to write this. Every time I think about this I see the magic. You should see that too!
And don’t bother about the details -if necessary, use your own-, this is just an example to show you what exactly happens.
Suppose you have a $50 product and it costs you, one way or the other, $40 to get 100 prospects to look over your sales process.
Suppose, of these 100 visitors, 1% buys your product. The result of such a transaction is $50 revenue, $40 expenses and $10 profits, right?
Now here comes the magic!
Imagine, that by making minor changes to your sales process, whatever they are, you are able to get 2 sales per 100 visitors. What happens then?
You just made $100, expenses still are $40, so your profits now are $60 instead of $10!
To put that into perspective:
for a simple 1% conversion rate increase
See that?
MAGIC!
That is why it is so important to test and tweak your sales process.
Now, the question is: how to increase your conversion rate?
There are so many resources available on the Net. Some tell about testing headlines, others about first paragraphs, images, colors, you know the drill.
But there’s almost nobody who explains the whole process.
And the most important influence on your conversion rate is hardly discussed (and it’s NOT your sales page!).
Enter Paul Hancox.
Let me immediately confess that I’m biased when talking about this marketer. I’m one of his greatest fans.
I bought his first split testing software, which was awesome and therefore also bought his latest and I have his ‘Small Changes, Big Profits’ manual available at my finger tips.
If he offers something, I’ll buy.
Cause he’s good. Damned good!
And that’s no wonder.
Because Paul worked in the direct sales (face-to-face) area where order values ran into the thousands of dollars per sale and the conversion rate of sales to appointments was typically 20% to 40%.
And that got him thinking: “How is it that a $7,000 product can be sold face to face with a 20% to 40% conversion rate, and yet so many people are struggling to achieve even 1% or 2% (let alone 10%!) on the Internet?”
The answer was very simple. Paul explains:
“…the direct sales company for which I worked had a much better grasp of the psychology of marketing and selling, than many people marketing on the Internet!”
Paul wrote a report about that, very moderately titled: “The Secrets Of A 10% Conversion Rate”.
In it, he shares his experiences and ’secrets’, which will allow you too to achieve such conversion rates.
I’m reading it, right now.
Haven’t finished yet, cause this ‘report’ is well over 100 pages!
Now, read this carefully -and let me emphasize that I don’t make a cent writing this-:
If you’re interested in increasing your profits, you should get a copy.
Now, I could send you over to Paul Hancox’s special Warrior offer, but…,
… Paul sold a couple of resale rights to great marketers.
Copywriter Michel Fortin is one of them.
Paul Myers is another (if you don’t know him yet, check out the newsletter issue that he put online as a test and subscribe!).
Check them out.
At the moment of writing this, Paul Myers offers this ten percent gem for next to nothing (sorry Michel), but knowing Mr. Myers a bit, that won’t last long.
Anyway, I don’t care where you get your copy. Pick your personal favorite.
Just GET IT!
Honestly, if you’re in the ‘make money online’ business, this is one of the best recommendations you will ever get.
Get your copy right now and let me know what you think of it.
Post your comments below.
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April 25th, 2008 at 7:35 am
Case,
I bought the book and look forward to reading it. Thanks for the head’s up!
April 25th, 2008 at 8:06 am
Great going Mark.
Please let us know what you think about it.
April 25th, 2008 at 3:33 pm
Funny how a little change can make such a huge difference.
April 28th, 2008 at 4:30 am
In our organisation sometimes the client does not understand that 1% is a succes. They expect miracles from SEO and think they can get at least 10% more conversion and or traffic.
April 28th, 2008 at 7:18 am
Hey,
thats a nice story and if a small change makes that big change then I have to look into it and after all it is 27 bucks…sure.
thanx for the info
george
April 28th, 2008 at 10:14 am
It is true…conversion is very very important. That is where I am focusing now with SEO is what to do after I have the rankings….how to convert that into dollars.
April 28th, 2008 at 9:48 pm
I have read it before. Excellent read with lots of good info on conversions AA+++
April 30th, 2008 at 5:34 am
Yes, one of the best books available online. As is Paul’s other book ‘Small Changes, Big Profits’.
Both let you make more profits than anyone else.
April 30th, 2008 at 8:27 pm
I just started selling my product a few months ago and finally after about 4 months I got my PR to 2 and I at least ranking decently in Yahoo. Now I just have to work on my conversion. Thanks for the tip.
May 2nd, 2008 at 7:41 am
i have around 8 ecommerce clients at my current job and to my surprise they just dont get it when it comes to conversion rates. All they ever want is more traffic and when i get on the topic of how bad their website is converting they dont want to hear it, frustrating
May 5th, 2008 at 2:22 pm
Increasing conversion rates makes it easier to pump more money into PPC and other marketing activities.
May 17th, 2008 at 11:02 pm
Hi Case,
Paul Hancox is an awesome marketer. Got his ’small changes big profit’ report and it’s gotta be one of the best marketing book I’ve ever read.
I can see why Paul Myers is a raving fan.
The thing about Paul Hancox is that he really drills into specifics. Going to hard core details that can really make a difference in your bottom line.
He’s a nice guy as well.
Okay, I’ll quit talking here. I’m off to get the report.
Cheers,
Jag
June 13th, 2008 at 8:30 am
[...] Suppose you have a $50 product and it costs you $40 to get 100 prospects. Of these 100, 1% buys your product. The result is $50 revenue, $40 cost and $10 profits. Now, through minor changes to your sales process, you are able to get 2 sales per 100 visitors. You just made $100, expenses still are $40, so your profits now are $60 instead of $10! That’s 500% More Profit! MAGIC!Case Stevens: Affordable Internet Marketing - online marketing strategies, techniques, tips and tricks for EVERY w… [...]