Comments on: How To Effectively Use One Time Offers (OTO)

By: big men clothes

big men clothes — Wed, 25 Jun 2008 12:53:10 +0000

Everything you have said is good information but you should also be aware of when you actually need to make a OTO.

I suppose it depends on the culture of the market but in the UK I find you need to do less to pull people in. Basically they know what they want and what they are willing to pay for it. If you take them to the point of sale they don’t need any more pushing, their minds are made up.

Therefore use sparingly and only when you’re sure you’re not fleecing yourself for no good reason

By: Guinness merchandise

Guinness merchandise — Thu, 19 Jun 2008 12:43:05 +0000

God, one time offers, from a consumer standpoint, are typically annoying. Having said that, it’s hard for me to view it from the point of a regular consumer, because I’ve offered them before, and let’s be honest, usually they’re just a cheesy ploy to pull in a few bucks.

I think it all depends on who you are, and what your reputation dictates that you can offer. If you have a big name, then yeah, offer away, but if you’re a nobody, then it’s quite hard to pull it off.

Just my 2 cents!

By: Jonathan Underhill

Jonathan Underhill — Sun, 08 Jun 2008 04:33:41 +0000

Hey there! I just wanted to pipe in and say that OTO’s, when done right (which is sometimes very hard to do without testing), have given me a massive increase in “out of the box” revenue.

The only problem I have is that when it works, it’s fabulous, but when it doesn’t hit, it’s just a waste of text, and an annoyance to the customer.

Overall though, I wouldn’t have made nearly as much if I hadn’t used them.

By: Martin Welch

Martin Welch — Mon, 17 Mar 2008 03:08:21 +0000

Experiment is important and it helps a lot! I don’t mind also OTO’s, it is misleading.. Thanks for sharing more about OTO.

By: Home Office Organization

Home Office Organization — Sun, 16 Mar 2008 17:39:09 +0000

Great points about OTO’s. I, too, personally don’t like them when they come with signing up for something, but do like them when I’m purchasing something complimentary.

The complimentary (but not free) OTO may make my purchase turn from a good one into a great one.

You make an excellent argument on the proper way to use them.

Sherri

By: Marc

Marc — Sun, 16 Mar 2008 15:14:48 +0000

I personally detest OTO’s. I never look at them and always get to the ‘no thanks’ link as quickly as possible.

The problem with OTO’s is that they penalize people who use their brains to make a purchase.

Not everyone buys on impulse and even those that do don’t do it 100% of the time. So OTO’s exclude a good chunk of the population and therefore you’re leaving money on the table.

OTO’s seem to run counter to the fact that people need multiple exposures to an offer before they warm up to it. So even more money left on the table.

Like you, OTO’s irritate me a lot when I see them as part of a give away.

There is one good aspect to an OTO… if the offer totally disinterests you, then you only have to see the offer once.

By: Case Stevens

Case Stevens — Sat, 15 Mar 2008 11:13:32 +0000

@rock60 It absolutely looks fabulous to me to see and watch such great examples unfold before your eyes! Steepens your learning curve.
And funny, because for once you now can use off line methods online.

@Jan, Raymond You’re welcome guys. If you use OTO’s, let me know how you’re doing, ok?

By: Jan - queenofkaos

Jan - queenofkaos — Sat, 15 Mar 2008 02:41:19 +0000

Thanks for the great tips on using OTO’s, they are a really good way to boost the bottom line.

Another thing to put on my list!

By: Raymond Chua

Raymond Chua — Fri, 14 Mar 2008 15:28:47 +0000

Thanks for sharing this brilliant information about OTO. I didn’t know that there are so much to learn about it.

By: rock60

rock60 — Tue, 11 Mar 2008 09:35:28 +0000

I personally have seen one time offers, or else limited time offers used with great skill by the tjx corporation down at Marshall’s dept. store when they have a sale five or six cashiers at every location all through the day and there are 3 in the small county suburban New York that I live in… they really know how to get the word around… what they have to work on is security they are getting ripped off right and left but they haven’t hired me for that yet…