Comments on: 4 Steps To Discover Your Unique Selling Proposition (USP)

By: Garden Gates

Garden Gates — Fri, 06 Jun 2008 14:50:35 +0000

Excellent point there Case. I myself own a network of niche content sites and I made a site about mortgage unique by adding in a turnkey mortgage calculator. That eventually became the USP when I sold the site for $500 (four day old site with approx. 30 uniques/day)

I don’t have much of an experience with larger sites as I hardly am involved in any businesses as such.

By: Candy

Candy — Mon, 12 May 2008 14:40:07 +0000

You are dead on regarding USPs – they are extremely important to the livelihood of any business and most website owners fail to ever implement such a message.

I work with various eCommerce businesses on a regular basis and one of the first things I always have to recommend to my clients is adding a USP. Less than 10% of the websites I’ve worked on come aboard with this message in place.

I have yet to witness a scenario where adding a USP to a website has not increased conversions and visitor interest.

By: Max Dodd

Max Dodd — Thu, 08 May 2008 12:09:22 +0000

The USP of any business is so important. I think you have pretty much covered everything about it.

Thanks for the great article I’m sure it will help many businesses!

By: Case Stevens

Case Stevens — Tue, 18 Mar 2008 10:40:40 +0000

That’s super Melody. Not only did you try another search phrase, but you also tested the results…
Bingo!
Great example.

By: Melody Campbell, The Small Business Guru

Melody Campbell, The Small Business Guru — Mon, 17 Mar 2008 21:44:41 +0000

Case, That’s true. However let me give you an example of what I mean…

I used to own a promotional products company for many years. One of the things that we provided our customers was custom printed pens. After watching my search phrases I discovered that the higher number of searches were done for “advertising pens” rather than “custom printed pens.” I changed the wording on both my online and offline marketing material and found that it truely was a term that my clients – even the big ones related to more. It seemed like an awkward phrase to me but not to my customers.

Our lingo is not always translated the way we think it is in the minds of our customers. I believe that search terms give some insite to the thought process of our prospects and clients.

Thanks for the opportunity to share.

By: Case Stevens

Case Stevens — Mon, 17 Mar 2008 21:00:21 +0000

@Melody Anything you can meaningful use in the matching process is welcome, but remember, you have to convince your prospects with your USP, not the search engines.

By: Melody Campbell, The Small Business Guru

Melody Campbell, The Small Business Guru — Mon, 17 Mar 2008 19:45:58 +0000

I had a thought while reading this post – I don’t know if anyone has ever done this, but what about using a list of long tail search terms in addition to the lists you mentioned above. That way the language of your USP would be worded to match what your market is searching for.

Great blog you have here!

By: Making Sales Making Money

Making Sales Making Money — Fri, 15 Feb 2008 07:22:52 +0000

Very difficult for lots of people, but necessary.

By: Highland Park Real Estate

Highland Park Real Estate — Mon, 04 Feb 2008 20:17:34 +0000

Great Tips, we’ve always used buyer and seller USPs to gain market share in our area.

By: Weight Loss Wand

Weight Loss Wand — Sat, 02 Feb 2008 06:54:14 +0000

Unless you have belief in your own product you can’t convince others.