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Lots of email marketers and newsletter publishers become more and more frustrated by decreasing email deliverability. They notice that lots of their messages do not arrive in the recipients IN-box.
There can be many reasons for that. Here’s a nice article that sums it up quite well: Email deliverability: what’s it all about?
But you always should start with yourself, because you can drastically increase your profits by improving the delivery of your messages. After all, the more are getting delivered, the more chances on making sales or at least satisfying your subscribers and customers by delivering high quality information.
I’m using Aweber for broadcasts and they have some great tips to increase deliverability. They have a Free Email Deliverability Guide For Our Blog Readers!
While their deliverability figures may not be objective, they also have a service in place to monitor the delivery of emails. Although I don’t use that one, it gives me confidence that their results stay high.
Lyris also publishes a guide called The Opt-In Email Marketer’s Checklist for Inbox Delivery.
But even then you can walk into a nasty pitfall as well known marketer Mark Hendricks found out at watchout for this email deliverability trap.
So, before including someone’s website in your email broadcasts, check the site out at SURBL+ Checker Query Results
Another issue is the use of HTML emails. Personally I always use flat text and send my readers to a webpage as soon as possible to avoid filtering of my messages. Because HTML code can affect email deliverability
If you manage your own email, it’s always wise to check your own reputation when it comes to email marketing. Because there are three metrics that make your E-mail reputation.
If you’re into email marketing and building lists, then you really should set up your whole lead generation process carefully, so you will get your email address whitelisted.
Give the whole process the attention it deserves, so you can use it to its fullest extent. Here’s another great resource to start your email deliverability process.
Tags: deliverability, email
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