How To Win In Content Marketing The Way Trump Did

The electoral campaign process can be very well compared to content marketing. You have to tenaciously work on it until you get the numbers rolling. Content marketing is all about planning, timing, medium and content. Trump wasn’t really Google’s best friend, in fact, there was one time his infamous hotel in NYC, Trump Tower, was […]

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Improve Your Local Citations with 8 Easy Tips

In the world of SEO, citations are used to enlist the name and address of your commercial venture on other web pages. The citations are extremely helpful for the advancement of your local business. If you have not been able to create a website for your venture, citations from well-indexed portals will help you build […]

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Why Brand Style Guides Are Important

To be great at digital marketing, it takes experience, talent, and consistency. The last one, consistency, is often overlooked. However, the best brands are the ones that are able to build a brand voice and identity through the use of multi-campaign marketing initiatives. In order to build this brand identity, you need baseline documents that […]

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How to Do Curation Effectively and Easily

Most brands understand the importance of curation , but few do it well. Yet, relationship building is an important aspect of managing a social media presence, which has led to the rise of influencer marketing. Curation and influencer marketing actually require all parts of the content life cycle. Brands collaborate to create new pieces together, […]

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