The electoral campaign process can be very well compared to content marketing. You have to tenaciously work on it until you get the numbers rolling. Content marketing is all about planning, timing, medium and content. Trump wasn’t really Google’s best friend, in fact, there was one time his infamous hotel in NYC, Trump Tower, was […]
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Page optimization is always at forefront of any SEO endeavor. This fact could not be more evident in Google’s very own initiative, the AMP (Accelerated Mobile Page). Aptly named, its advent is an obvious tell-tale sign that mobile page speed is very much important (much like its desktop counterpart), and is connected to Google’s and […]
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In the world of SEO, citations are used to enlist the name and address of your commercial venture on other web pages. The citations are extremely helpful for the advancement of your local business. If you have not been able to create a website for your venture, citations from well-indexed portals will help you build […]
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To be great at digital marketing, it takes experience, talent, and consistency. The last one, consistency, is often overlooked. However, the best brands are the ones that are able to build a brand voice and identity through the use of multi-campaign marketing initiatives. In order to build this brand identity, you need baseline documents that […]
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If you are confused about what to write in your emails during launches or when you are not launching any product, then, this is the only guide that you will need. Imagine what life is going to be like for you after you’ve gone through this guide, and apply what you have learned in your […]
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Most brands understand the importance of curation , but few do it well. Yet, relationship building is an important aspect of managing a social media presence, which has led to the rise of influencer marketing. Curation and influencer marketing actually require all parts of the content life cycle. Brands collaborate to create new pieces together, […]
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