Infographics have been on the rise for the past several years. They’re everywhere and we’ve seen them on almost every platform online. Infographics are quite popular because they transform large, complicated content and data into a digestible format that’s easy on the eyes and reads better than plain text. Not to mention, we’re visual beings […]
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Video content is becoming a staple in social media marketing. Posting photos and quirky captions may have done a great job maintaining a strong social media presence before, but with video content gaining traction, a few words and a simple picture aren’t going to bring in much traffic. A lot of people prefer video than […]
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The electoral campaign process can be very well compared to content marketing. You have to tenaciously work on it until you get the numbers rolling. Content marketing is all about planning, timing, medium and content. Trump wasn’t really Google’s best friend, in fact, there was one time his infamous hotel in NYC, Trump Tower, was […]
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Page optimization is always at forefront of any SEO endeavor. This fact could not be more evident in Google’s very own initiative, the AMP (Accelerated Mobile Page). Aptly named, its advent is an obvious tell-tale sign that mobile page speed is very much important (much like its desktop counterpart), and is connected to Google’s and […]
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In the world of SEO, citations are used to enlist the name and address of your commercial venture on other web pages. The citations are extremely helpful for the advancement of your local business. If you have not been able to create a website for your venture, citations from well-indexed portals will help you build […]
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To be great at digital marketing, it takes experience, talent, and consistency. The last one, consistency, is often overlooked. However, the best brands are the ones that are able to build a brand voice and identity through the use of multi-campaign marketing initiatives. In order to build this brand identity, you need baseline documents that […]
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